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Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. For the joint venture partners, this...
Marketing A Virtual Assistant Business: Tips You Can Start Using Today
Marketing a Virtual Assistant Business is crucial to your success whether it's through networking, word of mouth, or other methods. There are several ways to market your Virtual Assistant Business, but we are going to discuss some of the common...
Real Estate Internet Marketing Is The Way To Go
Real estate Internet marketing is a booming business, along with all other forms of Internet businesses. Now, it seems that very little can’t be sold over the Internet. An estimated 20 million people shop online for things as diverse as airline...
Small Business Marketing Plans Are Bad For Business
If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!! So many so called "marketing experts" say you need a marketing plan and puke out all...
The Power of Viral Marketing
When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I’m sure many of you are doing the same thing. Every email labeled viral marketing got...
 
Profitable Target Marketing: 6 Lessons from Major League Baseball

Does your business struggle with profitable online
marketing? If so, you are not alone. Attracting the right
customers to a site and keeping them coming back - while
also turning a profit - can be a challenge. Consequently,
I'm always on the lookout for ways to demonstrate profitable
online strategies.

Last night, as I watched the Baseball All Star Home Run
Derby and visited Major League Baseball's Web site, it
struck me. The league is doing many things to effectively
find and attract targeted Web customers, while
simultaneously generating revenue.

In fact, I noticed numerous lessons from Major League
Baseball you can consider to profitably target your own
customers. Here are six of them:

Think Through Your Business Models

Free information and activities are present, but well
thought out, revenue generating business models are also
evident.

Lesson 1: Make your profit generators stand out.

MLB.com has a separate, prominent navigation menu for profit
producing activities - MLB Shop, Tickets, Auctions,
Subscriptions - which appears in the upper right on all
pages, where potential paying customers cannot miss it.

Importantly, each corresponding area of the site is narrowly
focused on the visitors' interests. For example, the shop
sells baseball - and only baseball - items. This is readily
apparent from the slogan "For all things baseball".

Lesson 2: Sell subscriptions.

The league generates revenue from a variety of event
subscriptions - live video broadcasts, live audio
broadcasts, archived clips, and fantasy games. This also
help open the door for repeat purchases and add-ons.

Lesson 3: Include advertisements.

Pop-ups and other online advertising are a fact of life on
free-to-user sites. Major League


Baseball demonstrates taste
and intelligent implementation with their pop-under,
limiting each visitor to a single impression. Banner
advertisements and sponsorships are also apparent.

Develop Profit Pulling Marketing Techniques

Lesson 4: Segment your visitors.

The league uses a "hub and spoke" system, which allows
visitors to choose their own interests. There is one general
site (MLB.com), with links to several specialty sites
(stlouis.cardinals.mlb.com, etc.).

This portal approach helps segment visitors into specific
interest groups. It is a win-win strategy. Visitors find
what they are looking for and the league can more easily
target its marketing activities.

Lesson 5: Target locally.

Each "spoke" off the MLB hub contains local content, which
segments visitors regionally. The league targets products
and services accordingly.

For example, the Cardinals team site includes detailed
information for Cardinals baseball events, ticket purchasing
for Busch stadium games, and auctions for St. Louis related
baseball memorabilia.

Lesson 6: Offer tiered products.

MLB offers subscription services at many levels. By
packaging fantasy games into progressively larger bundles,
they encourage trial as well as repeat visits. The offering
also target customers according to interest level and
budget.

There you have it - five lessons in profitable target
marketing from Major League Baseball.

Copyright 2003 Bobette Kyle. All rights reserved.

About the Author

Bobette Kyle draws upon 10+ years of Marketing/Executive
experience, MBA, and online marketing research in her
writing.

Her book shows how to better find, target, and attract Web
customers. Read about it here:
http://WebSiteMarketingPlan.com/bookinfo.htm

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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