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Dust Off Your Marketing Plan
Do you have a written marketing plan? Are you following your plan? Your written marketing plan serves as a road map to reach your target market. Many entrepreneurs who spend time and energy developing a marketing plan, will soon abandon it if...
Email Marketing Systems to Help Boost Exposure and Profits... System #2 - Free eMarketing Kit
We talk a lot about having a foundation and having a foundation is so vital to any business be it on or off line. Now having one is one thing but if you are like most and have no idea how to even build a foundation, then I can understand where...
Network Marketing Training- The Secret to Developing a Winning Mindset for MLM Success
by Doug Firebaugh Failure. The word almost makes me want to throw up. Because most people in MLM never realize that they have everything they need to succeed in Network Marketing. They just have been convinced by others that it is not...
Show Them The Money - marketing HR services to other managers.
"HR systems only have a systematic impact on the bottom line when they are embedded in a firms management infrastructure and help it solve real business problems."1 Within most corporate environments there is a focus on achieving tangible results....
Viral Marketing: What It Means and How It Can Impact Your Business
Viral Marketing: What It Means and How It Can Impact Your Business Viral Marketing is an exciting form of advertising that fits well with network marketing. Both concepts are based around relationship building. Viral marketing basically creates...
 
Ten Ways to Cut Marketing Costs

Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.

There are those that want free offers all the time, and it’s difficult for new businesses to get going without them. But everything DECENT costs I’m afraid, and that’s a fact of life – unless ofcourse you see yourself doing link exchanges and written articles for the rest of your lives

Then yes, there are free ad opportunities out there! But they are useless!

oMake your communications more striking, by including images and attention grabbing layouts. This can include: Brochures, Direct Mail, Emails, and Website

oBuy ad space on Search Engines. This is quite cheap if done correctly via Adwords. MSN charge £1500 per month. Related websites are in abundance – are you using them? Have YOU contacted them recently?

oHost an Event to generate publicity. It doesn’t need to be expensive.

oSend out Press Releases every 3 months. Stick a news page on your site – to keep your visitors updated on events or industry news perhaps.

oWeb


design something or create a new service that makes people return

oCreate a great resource – and give it away. No I don’t joke about such things!

oOffer a guarantee. If your product is that great, stand behind it

oMeasure your ads. You won’t believe how many of my clients don’t do it! They use the same old techniques, just let them run without seeing if they actually work. If an ad isn’t working – Stop running it - AT ONCE!

oDon’t use the same publications as your competitors. Ad salespeople are the most highly trained in the world, and are trained to tell you that it’s a great idea to go with their magazine or whatever – as your competitors are in it too.

Yellow Pages are very good at using this technique. Beware.

oVow never to lose a customer. If you ever get an upset customer – find out why, and try to win them back

Christopher is Managing Director of EventDomain - a Portal for Event, Conference and Seminar Professionals.

www.eventdomain.co.uk


About the Author

Christopher is owner of EventDomain - a Portal for Event, Conference and Seminar Professionals

 

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