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11 Tips for Google AdWords Marketing Success
1. Use keywords in ad text Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd. 2. Keep ad group keyword list short Instead...
Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook.
When's the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah...and a hook. You wouldn't go fishing without the hook, would you? The hook is probably the...
So You Don't Have a Marketing Plan: Why Not?
“In today’s world of business it is more important than ever to reach, connect and communicate with your customers, because if you aren’t, someone else is,” says Pauline Tonkin, Principal and Marketing Director of Hunter Marketing Group. This is...
What Marketing Can't Do For You
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. This issue is about what marketing can't do. While there's no question a solid...
Why Marketing In Magazines Is a Great Bang For Your Buck
Finding a great way to market that is surely going to bring in some profits from new customers is tough predicament. That's where marketing in magazines comes into play. Advertising in well known magazines has a lot of advantages. First, if people...
 
Ten Ways to Cut Marketing Costs

Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.

There are those that want free offers all the time, and it’s difficult for new businesses to get going without them. But everything DECENT costs I’m afraid, and that’s a fact of life – unless ofcourse you see yourself doing link exchanges and written articles for the rest of your lives

Then yes, there are free ad opportunities out there! But they are useless!

oMake your communications more striking, by including images and attention grabbing layouts. This can include: Brochures, Direct Mail, Emails, and Website

oBuy ad space on Search Engines. This is quite cheap if done correctly via Adwords. MSN charge £1500 per month. Related websites are in abundance – are you using them? Have YOU contacted them recently?

oHost an Event to generate publicity. It doesn’t need to be expensive.

oSend out Press Releases every 3 months. Stick a news page on your site – to keep your visitors updated on events or industry news perhaps.

oWeb


design something or create a new service that makes people return

oCreate a great resource – and give it away. No I don’t joke about such things!

oOffer a guarantee. If your product is that great, stand behind it

oMeasure your ads. You won’t believe how many of my clients don’t do it! They use the same old techniques, just let them run without seeing if they actually work. If an ad isn’t working – Stop running it - AT ONCE!

oDon’t use the same publications as your competitors. Ad salespeople are the most highly trained in the world, and are trained to tell you that it’s a great idea to go with their magazine or whatever – as your competitors are in it too.

Yellow Pages are very good at using this technique. Beware.

oVow never to lose a customer. If you ever get an upset customer – find out why, and try to win them back

Christopher is Managing Director of EventDomain - a Portal for Event, Conference and Seminar Professionals.

www.eventdomain.co.uk


About the Author

Christopher is owner of EventDomain - a Portal for Event, Conference and Seminar Professionals

 

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Marketing Magazine - Marketing News - Brand Republic.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Employment site for marketing and sales professionals.
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Marketing: See what people are saying right now on Technorati
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
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Business marketing - Read everything your need to know about small business marketing.
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