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11 Tips for Google AdWords Marketing Success
1. Use keywords in ad text Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd. 2. Keep ad group keyword list short Instead...
Charlie Chan Does Online Marketing
I used to love to watch the old Charlie Chan movies on TV. One of Charlie's famous sayings was, "Life is like feather in stream...goes where current takes it." You know what....for the majority of folks old Charlie had it about right. People...
Guerrilla Marketing Comes of Age
When Jay Conrad Levinson first being writing and speaking about Guerrilla Marketing, he was part of a team developing the most successful ad campaign ever. The Marlboro Man. Whether you smoke or not, unless you've lived under a rock you are familiar...
Make Yourself Important. The "Rush Limbaugh" Marketing Approach
If you tune to the Rush Limbaugh radio show every day, these words may be deeply stuck in your mind: "I am the best most-listened-to talk show in America!" It is annoying to many listeners, especially those who are new to his show. There is...
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The key to an effective Pay-Per-Click program is driving the “right” traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want...
 
Ten Ways to Cut Marketing Costs

Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.

There are those that want free offers all the time, and it’s difficult for new businesses to get going without them. But everything DECENT costs I’m afraid, and that’s a fact of life – unless ofcourse you see yourself doing link exchanges and written articles for the rest of your lives

Then yes, there are free ad opportunities out there! But they are useless!

oMake your communications more striking, by including images and attention grabbing layouts. This can include: Brochures, Direct Mail, Emails, and Website

oBuy ad space on Search Engines. This is quite cheap if done correctly via Adwords. MSN charge £1500 per month. Related websites are in abundance – are you using them? Have YOU contacted them recently?

oHost an Event to generate publicity. It doesn’t need to be expensive.

oSend out Press Releases every 3 months. Stick a news page on your site – to keep your visitors updated on events or industry news perhaps.

oWeb


design something or create a new service that makes people return

oCreate a great resource – and give it away. No I don’t joke about such things!

oOffer a guarantee. If your product is that great, stand behind it

oMeasure your ads. You won’t believe how many of my clients don’t do it! They use the same old techniques, just let them run without seeing if they actually work. If an ad isn’t working – Stop running it - AT ONCE!

oDon’t use the same publications as your competitors. Ad salespeople are the most highly trained in the world, and are trained to tell you that it’s a great idea to go with their magazine or whatever – as your competitors are in it too.

Yellow Pages are very good at using this technique. Beware.

oVow never to lose a customer. If you ever get an upset customer – find out why, and try to win them back

Christopher is Managing Director of EventDomain - a Portal for Event, Conference and Seminar Professionals.

www.eventdomain.co.uk


About the Author

Christopher is owner of EventDomain - a Portal for Event, Conference and Seminar Professionals

 

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