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Can You Really Become a Marketing "Genius"?
Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple...
Click Fraud and Search Engine Marketing
Click Fraud and Search Engine Marketing Published by PPC-List.com Whether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found...
Dust Off Your Marketing Plan
Do you have a written marketing plan? Are you following your plan? Your written marketing plan serves as a road map to reach your target market. Many entrepreneurs who spend time and energy developing a marketing plan, will soon abandon it if...
Is your marketing strategy working - tell-tail signs to consider.
Many companies are struggling these days. The economy is tough, global competition is a fact, and technology tends to obsolete products in months, sometimes in weeks. Your marketing strategy is more important today than ever. Making it work and...
Making your web-site an effective Marketing tool!
In today's fiercely competitive and boundaryless market place many companies feel compelled to create a website. Peruse the Internet and you will see a variety of websites with varying degrees of effectiveness. Some are downright terrible, many are...
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Ten Ways to Cut Marketing Costs
Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.
There are those that want free offers all the time, and it’s difficult for new businesses to get going without them. But everything DECENT costs I’m afraid, and that’s a fact of life – unless ofcourse you see yourself doing link exchanges and written articles for the rest of your lives
Then yes, there are free ad opportunities out there! But they are useless!
oMake your communications more striking, by including images and attention grabbing layouts. This can include: Brochures, Direct Mail, Emails, and Website
oBuy ad space on Search Engines. This is quite cheap if done correctly via Adwords. MSN charge £1500 per month. Related websites are in abundance – are you using them? Have YOU contacted them recently?
oHost an Event to generate publicity. It doesn’t need to be expensive.
oSend out Press Releases every 3 months. Stick a news page on your site – to keep your visitors updated on events or industry news perhaps.
oWeb
design something or create a new service that makes people return
oCreate a great resource – and give it away. No I don’t joke about such things!
oOffer a guarantee. If your product is that great, stand behind it
oMeasure your ads. You won’t believe how many of my clients don’t do it! They use the same old techniques, just let them run without seeing if they actually work. If an ad isn’t working – Stop running it - AT ONCE!
oDon’t use the same publications as your competitors. Ad salespeople are the most highly trained in the world, and are trained to tell you that it’s a great idea to go with their magazine or whatever – as your competitors are in it too.
Yellow Pages are very good at using this technique. Beware.
oVow never to lose a customer. If you ever get an upset customer – find out why, and try to win them back
Christopher is Managing Director of EventDomain - a Portal for Event, Conference and Seminar Professionals.
www.eventdomain.co.uk
About the Author
Christopher is owner of EventDomain - a Portal for Event, Conference and Seminar Professionals
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