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Ten Tall Tales of Traditional Marketing #2

You have our permission to publish this article electronically or
in print, at no cost, as long as the bylines are included.
Please print the article in its entirety unchanged and
notify the author by email when you use it.

~*~*~

"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #2 "Advertising is Expensive"
By Jimmy Vee & Travis Miller

Let's face it. Advertising isn't exactly a bargain. But
it doesn't have to be as costly an endeavor as many
people believe it to be.

As we talked about yesterday, advertising is usually
used as a surface treatment. Asking advertising to do
the lion's share of marketing your product or service
is a yeoman's task. That's when things start to get
expensive. For example, a relatively unremarkable store
selling relatively unremarkable products in a
relatively unremarkable fashion will often times expect
an advertising campaign to yield leads and sales. It's
possible, but it will take a hefty cash commitment from
the unremarkable player. The advertising message will
need to be geared toward the masses and communicated to
as many people as possible. That's not cheap – and it's
not smart either.

A remarkable business, on the other hand, is playing by
an entirely different set of rules. A company with a
remarkable product, service or method can deploy a
remarkable advertising message to a small, targeted
group of individuals who are most likely to appreciate
the company's uniqueness and act upon it. They, in
turn, will spread


the word about that company.

Another tremendous benefit enjoyed by companies that
are remarkable is the concept of permission. A company
with a unique size, flavor, or look has a better than
average chance of requesting and receiving permission
from their would-be and current customers to market
directly to them with specific and relevant
information. It's a concept we'll talk more about in a
few days, but the concept is simple. When someone
permits you to market to them, the task is easier, the
cost is lower, and the results are better.

Advertising is only expensive when you ask it to do a
remarkable task for an unremarkable company. So dig
deep and find out what's remarkable about your product
or service or method or whatever and start telling the
people who care.

Tomorrow we’ll tell you the truth behind the tall tale
that says if you get your message in front of enough
people it will be successful.

Get the full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm

About the Author

Jimmy Vee & Travis Miller are the partners of scend, a nontraditional advertising agency and authors of the revolutionary “Gravitational Marketing System” which helps businesses harness the power of word-of-mouth advertising. They believe that if you are remarkable, you can be famous, people will know your name, and the world will beat a path to your door. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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