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2 Step Marketing
Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to...
Email Marketing Mystery: The Case Of The Duplicate Freaky Email Marketing Message
The other day a friend of mine received a rather strange Email Marketing message. What made it even more odd was that this was the second time he had received the identical type of message in just a few weeks. When he told what the Email message...
THE TEN COMMANDMENTS OF INTERNET MARKETING
A successful online business isn't built overnight; but is the result of many late nights. If anyone says that they can teach you to make a substantial amount of money without hard work, realize they are talking through "a hole in the head and...
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and...
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...
 
Two "Must's" in e-Marketing

-Must make them see you in 60 characters or less.

Where do you advertise? Links, FFA's, Classified ads, opt-in
email, news groups, message boards, search engines? All of
them are limited in how many characters you can use. In the
ocean of ads, you have to grab the viewers attention, then
make them click.

Grabbing there attention does not mean SHOUTING! Viewers
tend to see all CAPs as spam. Better to use spacing to grab
initial attention. Example:

[Subject]
Make Money Under One Plan!!
this is HOT see what you think
Internet Spy Kit!!!
Kill Your Credit Card Debt!
Bologna Sandwiches...
Opportunity
Triple your Income/ 1 Million Emails
Retire Working at Home!!

Some use a trick with characters to try to get you to see
them. I don't mind this is it is not used to extreme.

[Subject]
Make Money Under One Plan!!
this is HOT see what you think
Internet Spy Kit!!!
Kill Your Credit Card Debt!
>>>Bologna Sandwiches<<<
Opportunity
Triple your Income/ 1 Million Emails
Retire Working at Home!!

You'll notice I used another trick for attention getting.
Getting to the meat of the matter, don't you want to find
out why someone would have a link about bologna sandwiches?
Be careful with this one though. If you use it in an email
campaign, it better be humorous or about bologna sandwiches,
or your email recipients may call it spam.

[Body]
"...with 45 easy payments of $499.99, you'll still be able
to afford bologna sandwiches."

That might be hard to stomach. Usually a question that needs
to be answered is good for a headline. You have to read the
email or click the link to get the answer.

[Subject]
"How do you get to Carnegie Hall?"

[Body]
"Practice!"

In a banner advertising campaign, where I'm actually using a
button, I have been getting a good response using very
simple text. "Webtools" is the text and the button is sent
to a specific audience of webmasters.

Out of the masses of ads, you have made them see yours. It's
not as simple as that, but out of trial and error and
tracking I found out what works for me. You have to find
what works for you, because there are


various ways to get
from point A to point B.

Ezine Adswap Tracker Pro
http://www.HomeBasedProfit.com

Wise Wolf Pages 2001
http://hop.clickbank.net/?dsextonj/wolfdens

Adtrackz
http://hop.clickbank.net/?dsextonj/adtrackz

-Must bring them (back) to your website.

Sometimes you have to hold your prospective visitors by the
hand and drag them to your website. A great tool to help
with this is called an autoresponder. The better ones are
time delayed and handle multiple messages.

Instead of sending the recipient information or ads with
each message, invite them to come (or come back) to your
site to receive a freebie. Don't use same freebie in each
message as this message will get thrown away or opted-out.
Offer something unique pertaining to your website once a
week.

If you offer the same thing everyone else does, the tendency
will be to ignore your message. Do you offer your own
software, ebooks, or samples of your product? Maybe a
discount coupon?

Active E-Book Compiler
http://hop.clickbank.net/?dsextonj/wildcom2

GetResponse.com
http://www.GetResponse.com/?36491

The objective is to get visitors to your website. This
method not only works in autoresponders, but in your opt-in
list and ezine as well and is not limited to them.

Thinking outside the box and being innovative will bring
surprise results (though not always good ones). To be cutting
edge, new ways have to be discovered, but don't lose your
basics.

The end result you want to achieve is getting visitors and
changing your visitors into customers. No matter how you get
visitors to your site, you must have a quality product
and/or fantastic customer service.

The ideas given here are a drop in the bucket of imaginative
resources. If you can master these two "Must's", you're on
your way to becoming the internet marketing virtuoso. Read,
study, invent.

About the Author

Dale Sexton owns & operates 'PageCrafters.net', &
publishes 'Small Business Tools magazine'. Both
focus on tools & tips for small business.
mailto:pagecrafters@pagecrafters.net
Sign up for 'SBT magazine' at:
http://pagecrafters.net/newsletter.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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