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8 Common Marketing Mistakes
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you...
Internet Marketing Tip - Go For The Bronze
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Niche Marketing Nuggets: Picking the Gold from the Internet Mine
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Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to...
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Two "Must's" in e-Marketing
-Must make them see you in 60 characters or less.
Where do you advertise? Links, FFA's, Classified ads, opt-in email, news groups, message boards, search engines? All of them are limited in how many characters you can use. In the ocean of ads, you have to grab the viewers attention, then make them click.
Grabbing there attention does not mean SHOUTING! Viewers tend to see all CAPs as spam. Better to use spacing to grab initial attention. Example:
[Subject] Make Money Under One Plan!! this is HOT see what you think Internet Spy Kit!!! Kill Your Credit Card Debt! Bologna Sandwiches... Opportunity Triple your Income/ 1 Million Emails Retire Working at Home!!
Some use a trick with characters to try to get you to see them. I don't mind this is it is not used to extreme.
[Subject] Make Money Under One Plan!! this is HOT see what you think Internet Spy Kit!!! Kill Your Credit Card Debt! >>>Bologna Sandwiches<<< Opportunity Triple your Income/ 1 Million Emails Retire Working at Home!!
You'll notice I used another trick for attention getting. Getting to the meat of the matter, don't you want to find out why someone would have a link about bologna sandwiches? Be careful with this one though. If you use it in an email campaign, it better be humorous or about bologna sandwiches, or your email recipients may call it spam.
[Body] "...with 45 easy payments of $499.99, you'll still be able to afford bologna sandwiches."
That might be hard to stomach. Usually a question that needs to be answered is good for a headline. You have to read the email or click the link to get the answer.
[Subject] "How do you get to Carnegie Hall?"
[Body] "Practice!"
In a banner advertising campaign, where I'm actually using a button, I have been getting a good response using very simple text. "Webtools" is the text and the button is sent to a specific audience of webmasters.
Out of the masses of ads, you have made them see yours. It's not as simple as that, but out of trial and error and tracking I found out what works for me. You have to find what works for you, because there are
various ways to get from point A to point B.
Ezine Adswap Tracker Pro http://www.HomeBasedProfit.com
Wise Wolf Pages 2001 http://hop.clickbank.net/?dsextonj/wolfdens
Adtrackz http://hop.clickbank.net/?dsextonj/adtrackz
-Must bring them (back) to your website.
Sometimes you have to hold your prospective visitors by the hand and drag them to your website. A great tool to help with this is called an autoresponder. The better ones are time delayed and handle multiple messages.
Instead of sending the recipient information or ads with each message, invite them to come (or come back) to your site to receive a freebie. Don't use same freebie in each message as this message will get thrown away or opted-out. Offer something unique pertaining to your website once a week.
If you offer the same thing everyone else does, the tendency will be to ignore your message. Do you offer your own software, ebooks, or samples of your product? Maybe a discount coupon?
Active E-Book Compiler http://hop.clickbank.net/?dsextonj/wildcom2
GetResponse.com http://www.GetResponse.com/?36491
The objective is to get visitors to your website. This method not only works in autoresponders, but in your opt-in list and ezine as well and is not limited to them.
Thinking outside the box and being innovative will bring surprise results (though not always good ones). To be cutting edge, new ways have to be discovered, but don't lose your basics.
The end result you want to achieve is getting visitors and changing your visitors into customers. No matter how you get visitors to your site, you must have a quality product and/or fantastic customer service.
The ideas given here are a drop in the bucket of imaginative resources. If you can master these two "Must's", you're on your way to becoming the internet marketing virtuoso. Read, study, invent.
About the Author
Dale Sexton owns & operates 'PageCrafters.net', & publishes 'Small Business Tools magazine'. Both focus on tools & tips for small business. mailto:pagecrafters@pagecrafters.net Sign up for 'SBT magazine' at: http://pagecrafters.net/newsletter.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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