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Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and...
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that...
Marketing vs. Business Brochures
Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other...
Three Big Barriers To Small Business Marketing Success
When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees”...
Use Photos as Part of your Marketing Arsenal
Photos should be important parts of your marketing. The photos are useful
- to document your offers
- to achieve positive acceptance of what you are displaying
- to function as eye catchers
- to bring the buyers in a general positive mood...
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Test Your Marketing Strategies & Systems Or Fail...
----------------------------------------------------------------- Test Your Marketing Strategies & Systems Or Fail... -----------------------------------------------------------------
Duncan Carver Copyright 2003 http://www.marketing-strategy.org
If you're not currently testing your marketing strategies & systems, you're in serious trouble. You're essentially shooting blanks to try and fertilize the golden egg that is the revenue of your business. There are only two types of business people online, those who test, track, and succeed, and those who fail.
Which would you rather be?
Here are 5 different marketing components you should be testing right now to improve your conversion ratios, your bottom line & your overall marketing strategy...
---> Your Sales Letter <---
Your sales letter is the most important component of your overall marketing strategy.
It's your vehicle to convince people to take action now and generate the sale. But most sales letters can be improved. In fact, I guarantee that the sales letter you're using right now can be improved.
Use a professional split-run testing application like the "Scientific Internet Marketing Assistant" (http://www.marketing-strategy.org) to start testing two or more different sales letters against one another to see which one produces the best conversion ratio of visitors to sales.
Once you've discovered that, use your best performing sales letter as a control, and test it again to improve your conversion ratios further & directly increase the revenue you generate.
Try testing long sales letters VS short sales letters. Test hard sell sales letters against soft sell sales letters.
Even the slightest increase of just a percent or more could mean the difference between adding an additional several thousand dollars to your revenue earning potential this year, or missing out on it altogether.
---> Your Sales Letter Headline & Other Components <---
Once you've found the better performing sales letter overall, start testing different headlines to see which one works better.
Your sales letter headline is the most important component. It's what triggers your visitor's attention, drawing them into the rest of your copy. Once you've found the better performing headline, work your way through testing the other important components of your sales letter.
Test different openings, different feature & benefit combinations, different closings & free bonus offers. Test different guarantees.
Working you way through you sales letter like this, measuring your conversion ratios as you go right through to the order process, is the ONLY way to ensure your sales letter is converting as many people as possible into actual customers.
---> Website Design <---
Once you've got your sales letter sorted out don't stop there.
Sure you'll already be closing more sales, but your overall marketing strategy can be improved further. Incorporate
your sales letter into two completely different website designs, and prove which one produces the greatest conversion ratio.
Run with the best performing as your control and start testing other aspects of your design, such as the number of images used, the load time of your pages, the number of pages your sales letter is spread out on.
Will a one page sales letter or a multiple page sales letter work better for you?
You'll have to test that to find out. What you need to realize is that everyone is marketing to different target audiences and markets, so the only way to know for sure what works best for YOU, is to scientifically test these key components of your overall marketing strategy.
---> Your Lead Capture Forms & Plugs <---
Once you've got your best performing sales letter and site design you'll really be moving along at full steam ahead. Your golden egg will be growing larger by the day. But don’t stop there.
Start testing different lead capture methods and ad copy plugs to improve your visitor to subscriber conversion ratios. The more leads you generate, the more people you can follow-up on, and the more visitors you'll be able to convert into paying customers.
---> Your Follow Up Marketing Campaigns <---
Once you've maximized your lead generation conversion ratios, try testing different follow-up marketing techniques to close more sales. The faster you can convert your leads into paying customers, the faster you'll be able to make your desired return on investment.
Working you're way through your marketing strategy and systems like this, testing what works and what doesn't, is the only way to ensure your milking maximum profit out of your website and online business. What's more, by systematically testing your website marketing components and increasing your conversion ratios, you'll be reducing your lead & customer acquisition costs, making your advertising dollars go much further.
Stop shooting blanks. Start testing today and scientifically work your way to greater profits. It's the ONLY proven way to systemically work your way to better conversion ratios and greater profits.
About The Author...
----------------------------------------------------------------- Duncan Carver is the developer of the "Scientific Internet Marketing Assistant". A fully featured, professional, split-run testing application valued at $97, currently being given away at absolutely no cost. Download your copy today and start improving your bottom line tomorrow... http://www.marketing-strategy.org -----------------------------------------------------------------
About the Author
Duncan Carver is the developer of the "Scientific Internet Marketing Assistant". A fully featured, professional, split-run testing application valued at $97, currently being given away at absolutely no cost. Download your copy today and start improving your bottom line tomorrow... http://www.marketing-strategy.org
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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