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THE SECRET and SINGLE MOST EFFECTIVE STEP IN INTERNET MARKETING

What is it (I can't wait for the suspense a moment longer)?

WRITE ARTICLES - for ezines (or online newsletters) and
article announcement lists.

WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?

If it is well-written and most importantly, helpful and
informative, your article could become widely published =

* Extra exposure (sounds rude that!)

* You'll "brand" yourself and your business. You then "make
a name" for yourself online; so that you become known
as an expert in your field.

* You'll gain people's trust, as you establish extra credibility
online, regarding your product or knowledge in your field.

* It's free advertising at its very best (ie. most effective).
Writers don't get paid. But on the other hand, they get
free advertising, which may be just as valuable...especially
as most writers live off tins of baked beans and carrots (no
wonder they are "arty-farty types!).
What's the difference between a writer and a large pizza?

The pizza can feed a family of four!

After that little joke at the expence of my occupation
(get a "proper job", Craig!), back to my point...

You are advertising your web site (in the form of your
resource box with your web site listed at the end of the
article); so that your www... could multiply all over the
internet, like a "marketing virus", a "bubonic plague" (that's
a metaphor, by the way!).

Now a little "info" on E-BOOKS...

When you have a number of useful articles
written and published, you could perhaps put them
all in the form of an electronic book and offer them for download
on your web site. We've done this with my various articles
(internet marketing, writing, self help and money) at:
http://www.bridgeniche.com/ebooks/Ebooks.htm

At the end of each article is a resource box with
a link back to your main product site... and hopefully
you'll make some sales (especially if your site visitor
likes the style and content of your articles)!
(Incidentally, one of my main writing aims is to inform
in a "light breezy style", ie. inform + entertain at the
same time!).

Finally, if you're really adventurous and innovative,
you can even create an e-book and give it away for free.
Really good for promotion of your product or service.
Just place a link to your web site on each page of
your e-book. I've got the first three chapters of
my various books available as e-books


at
http://www.bridgeniche.com/CLOCK/zaniestbooks.htm.

You are giving away free information (or entertainment)
of value (hopefully!).

No harm in all this, is there? Now do you see the benefits
of article writing? Enough questions, Craig (like the Spanish
Inquisition!).

Lastly (and most importantly), writing ezine articles HELPS
others out there in cyberspace. Though it takes quite a
bit of time and effort (even for us writers). Though you
don't have to be a writer to write good articles. I believe,
virtually ANYONE can do it.

The results for your efforts don't usually come overnight.
My advice is...Do a little writing and research on your
topic(s) every day...even if its only an hour.

Just do it regularly and re-write your article (many times).
Re-read it aloud, so that it flows nicely. With practice,
you'll get better in your article writing and your confidence
will increase in "leaps and bounds". Funny expression that,
like a "runny babbit" (that's a simile, by the way)!

Tourist to street vendor...
"How do I get to Carnegie Hall?"

"Practice, Sir, practice!"
Back to my point after that little interjection (my "grasshopper
mind" at work - creative minds are rarely tidy,
as my dear exasperated mother, Hazel, often said to me) .

Then just be very patient and the results DO come.

As the saying goes...

When you come to the end of your rope, tie a knot
and hang on. Success comes to those who ride out the
"ups and downs, the highs and lows" of life
- the ones who stick with their dreams, never giving up.

To your internet marketing dreams in 2002

Craig Lock

P.S:

Hope this helps and best wishes in your newsletter article
writing and internet marketing strategy. Why not start
writing articles for the www?

The second half of the year could be a new beginning.

YOU CAN DO IT.

Craig Lock
http://www.craiglock.com

"Do not go where the path may lead, go instead
where there is no path and leave a trail."
- Ralph Waldo Emerson


About the Author

Craig Lock has been marketing products online for five years.
Craig is a writer, who believes in encouraging and helping
others to strive for and accomplish their dreams. He truly
believes people can overcome obstacles, rise to any occasion,
and accomplish their entire dream with enough faith.
Creative Writing Course
http://www.nzenterprise.com/writer/creative.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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