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4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of,...
Internet Marketing Strategies - Prospective Customers
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
Why? Because the...
Marketing 2005
OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal. Of course, you already have a company name, a positioning...
Top Ten Tips To Inspire and Anchor The Marketing Of You…
Marketing is to the realm of business what honesty is to the realm of spirituality; they both trigger much resistance, and both have a bad rap! As farfetched as the connection may appear, it takes honesty to market self successfully in today’s...
What's Your Story? Marketing-Minded Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement. They look to...
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Win-Stay, Lose-Shift: A Marketing Strategy
When you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with a plan that you make all year?" the unspoken inference being -- like all the rest of my marketing people, expletive deleted. Well here's a paradigm for why we do what we do in marketing that can solidfy your strategies, and perhaps be used to explain them to significant others.
Consider the "Win-Stay, Lose-Shift" Theory from behavioral psychology. It's very simple to understand, and amazingly difficult to put into practice. Nor have I heard the terms used.
If you don't use the win-stay, lose-shift strategy, you're in the "keep doing what you've been doing and you'll keep getting what you've been getting" position.
Everything we do now we learned at one time or another through what's called "reinforcement" in behavioral psychology. We learned that doing certain things brought desirable results, and doing certain other things brought undesirable results. And then we
learned to stay with the winning strategy, and if it was a losing strategy, to try something different: Win-Stay, Lose-Shift. It's so simple, monkeys do it.
Experimenters place a monkey in a cage with a blue button and an orange button. The monkey's curious, like humans, and he starts pushing the buttons at random. When he pushes the blue button, he gets a peanut, and he likes that a lot. When he pushes the orange button, he gets a spray of water in his face, and he doesn't like that.
So what does the monkey do? He may test the situation out a couple of times, but it doesn't take him long to shift from the orange button to the blue button, and to stick with it: Win-Stay, Lose-Shift.
It's very important in marketing to monitor cause and effect constantly, and to pay attention to results--to ROIM--returns on investment slash marketing.
Know what you do that wins, and stay with it. Know what you do that loses, and shift to something else.
About the Author
Susan Dunn is a personal and professional development coach focusing on emotional intelligence. Visit her on the web at http://www.susandunn.cc/
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
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Welcome - American Marketing Association - www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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