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“Marketing Therapy: Stop Sabotaging your Marketing”
As a CEO or business owner, have you ever felt like your mind was going in circles when trying to decide what you should do next to grow your business? Have you agonized over how to get more business, express your value, minimize your risks, and...
SMS Marketing – finding customers through mobile marketing
SMS Marketing – finding customers through mobile marketing The mobile phone has revolutionised everyday life as well as the way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between...
The Easiest Small Business Direct Marketing Tip You’ll Ever Get
This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY. It’s a no-brainer. Once I tell you what it is you’re probably going to say, “Oh that? I...
What Your Car Audio Can Teach You About Marketing.
Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker...
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Win-Stay, Lose-Shift: A Marketing Strategy
When you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with a plan that you make all year?" the unspoken inference being -- like all the rest of my marketing people, expletive deleted. Well here's a paradigm for why we do what we do in marketing that can solidfy your strategies, and perhaps be used to explain them to significant others.
Consider the "Win-Stay, Lose-Shift" Theory from behavioral psychology. It's very simple to understand, and amazingly difficult to put into practice. Nor have I heard the terms used.
If you don't use the win-stay, lose-shift strategy, you're in the "keep doing what you've been doing and you'll keep getting what you've been getting" position.
Everything we do now we learned at one time or another through what's called "reinforcement" in behavioral psychology. We learned that doing certain things brought desirable results, and doing certain other things brought undesirable results. And then we
learned to stay with the winning strategy, and if it was a losing strategy, to try something different: Win-Stay, Lose-Shift. It's so simple, monkeys do it.
Experimenters place a monkey in a cage with a blue button and an orange button. The monkey's curious, like humans, and he starts pushing the buttons at random. When he pushes the blue button, he gets a peanut, and he likes that a lot. When he pushes the orange button, he gets a spray of water in his face, and he doesn't like that.
So what does the monkey do? He may test the situation out a couple of times, but it doesn't take him long to shift from the orange button to the blue button, and to stick with it: Win-Stay, Lose-Shift.
It's very important in marketing to monitor cause and effect constantly, and to pay attention to results--to ROIM--returns on investment slash marketing.
Know what you do that wins, and stay with it. Know what you do that loses, and shift to something else.
About the Author
Susan Dunn is a personal and professional development coach focusing on emotional intelligence. Visit her on the web at http://www.susandunn.cc/
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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