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Better Marketing Through Modern Mind-Control
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they...
Creativity Is The Key To Marketing That Sells
By the time I graduated from college, I had gone through enough classes and internships to gain a better perspective on the world of marketing. I even started seeing a relationship between ordinary, non-marketing related information, and began using...
How to Organize Your Marketing
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers? While getting all aspects of your marketing...
Real Estate Marketing -- How to Use the Media to Your Advantage
Public Relations is often the forgotten tool of real estate
marketing. Unfortunate, because with an effective PR program,
real estate agents can generate more exposure than with
traditional advertising, and for a fraction of the cost.
Even...
The 7 Habits of a Successful Web-Marketing Plan
The 7 Habits of a Successful Web-Marketing Plan What is web-marketing? Why does your business need it? The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not...
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Win-Stay, Lose-Shift: A Marketing Strategy
When you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with a plan that you make all year?" the unspoken inference being -- like all the rest of my marketing people, expletive deleted. Well here's a paradigm for why we do what we do in marketing that can solidfy your strategies, and perhaps be used to explain them to significant others.
Consider the "Win-Stay, Lose-Shift" Theory from behavioral psychology. It's very simple to understand, and amazingly difficult to put into practice. Nor have I heard the terms used.
If you don't use the win-stay, lose-shift strategy, you're in the "keep doing what you've been doing and you'll keep getting what you've been getting" position.
Everything we do now we learned at one time or another through what's called "reinforcement" in behavioral psychology. We learned that doing certain things brought desirable results, and doing certain other things brought undesirable results. And then we
learned to stay with the winning strategy, and if it was a losing strategy, to try something different: Win-Stay, Lose-Shift. It's so simple, monkeys do it.
Experimenters place a monkey in a cage with a blue button and an orange button. The monkey's curious, like humans, and he starts pushing the buttons at random. When he pushes the blue button, he gets a peanut, and he likes that a lot. When he pushes the orange button, he gets a spray of water in his face, and he doesn't like that.
So what does the monkey do? He may test the situation out a couple of times, but it doesn't take him long to shift from the orange button to the blue button, and to stick with it: Win-Stay, Lose-Shift.
It's very important in marketing to monitor cause and effect constantly, and to pay attention to results--to ROIM--returns on investment slash marketing.
Know what you do that wins, and stay with it. Know what you do that loses, and shift to something else.
About the Author
Susan Dunn is a personal and professional development coach focusing on emotional intelligence. Visit her on the web at http://www.susandunn.cc/
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Advertising, Marketing, Media and PR News - Brand Republic |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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