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Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to...
Cheap and Easy Marketing
As a small business owner, I know that finding the right combination of advertising techniques and marketing strategies is key to getting the beginnings of a solid customer base. People have to have heard about your business before they can...
Marketing and the Hired Guerrilla
It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100 tactics – most of them fr*ee – that savvy...
Marketing – Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking...
The Tenth Law of Gravitational Marketing for Small Businesses: How To Make People Buy What You Are Selling.
All Buying Decisions Are Made On Emotion - Not Logic. Ok...This is gold. That's right...this is the one piece of information that if you truly master can make you rich. I'm about to give away the goose. Here it is...people buy solely on...
 
What Our CAT Taught Me About Marketing!


Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!

Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. As a matter of fact, he's here right now as I write this article. Toby is a very personable creature. He enjoys being in the company of humans, and he knows just what buttons to push to get us to do what HE wants us to do!

For example, two of his very favorite pastimes - which of course involve human interaction - are playing the "bathtub game" (don't ask - I still don't know all the rules!) and hitching a ride all over the house in the laundry basket.

How does he manage to get otherwise perfectly sane, intelligent adults to drop what they're doing when he decides it's playtime? Well, I'm not really sure, but I do know one thing - he learned the secrets by trial and error. In other words, he has tested the waters and found what works - and he uses only those tactics that produce results!


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We can all learn something from Toby. In order to really be successful in our businesses, we need to learn what methods we're using that work best and get the most response. The only way to do that is to try different methods and analyze the results. I'm not going to go into the mechanics of coding ads to determine which are pulling better, the best web design techniques, or other technical aspects of your marketing efforts. That information is easily available. What I want you to really learn from this is that you DO have to test your methods, record the results, and STICK WITH WHAT WORKS!

Toby does - and he is always successful!

Cathy Bryant's newsletter, HomeBizJunction Herald, is your source for information about how to generate an income from home. Product and opportunity reviews, as well as her own original articles, are a regular feature. And you won't be distracted by outside advertising - it doesn't have any! Subscribe today at http://www.homebizjunction.com


 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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