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5 Steps to Targeting Your Marketing Message
In order to win at the game of business, a company needs a good plan. This can be done in-house, with a marketing consultant, or with a marketing firm. Here are five steps to developing and implementing a good marketing message: 1. Determine your...
Be inspired and take your marketing to another level
You can't change the direction the wind blows but you can adjust the sails: be inspired and take your marketing to another level: http://metamorphosis.0catch.com About the Author
Certified "Guerrilla Marketing" professional, affiliated with...
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren’t all small...
Of Habits, Focus and Success in Online Marketing
Of Habits, Focus and Success in Online Marketing
by Ed Duvall
"Ask not for whom the bell tolls, it tolls for thee".
- John Donne
The above literary quote may or may not be familiar
to you. Its' meaning - We are all mortal, and...
Satisfied Employees, A Powerful Marketing Strategy
Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason?...
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Why Strategic Marketing Should Be Taught In Seminary
Why are so many churches content with being culturally irrelevant and creatively archaic? If you train someone to be irrelevant, they will be. If someone is given archaic ideas for presenting relevant material, the material will no doubt be perceived as boring and outdated. Seminary is not the cause for antiquated portrayals of a pertinent message, however it can be a prominent contributor to waking up a sleeping giant.
The fact is millions of dollars are spent each year to fill our minds with immoral images, our children with sugar charged & fat loaded foods, and our homes with more stuff to keep up with the Joneses, and yet many church youth programs are mind-numbing and the church around the corner from the seminary hasn’t grown in twenty years.
If we want to change the course of history, we must learn from the past and take strategic steps in the present. Appreciative of those who came before, progress will be made because we stay on the cutting edge not because we squeeze tightly to tradition. Recognizing too that positive and productive relationships are essential to the life of any church, outsiders must find it easier to say “yes” than “no” as they walk by kicking the tires. For example, a fifteen-year-old student-athlete must be excited to invite his friends, not embarrassed. While at the same time, a forty-nine year old mother of two should feel comfortable inviting her business colleague that recently went through a divorce. The future is bright if we prioritize properly and discard anything that could derail our vision.
Strategic marketing provides focus – a focus on what is most important. It helps to bridge the gap between knowledge and success. Instead of “sheep swapping” with other churches, a creative and compelling plan is designed to reach people that have no church background.
W.W.J.D.?
Jesus was strategic. Do you perceive Jesus as inefficient, disorganized,
and unintentional? If Jesus were in “corporate America”, do you think he would be a failure or a raging success? It is obvious that Jesus was intent on accomplishing his goals, that he was deliberate in choosing his disciples, and that his daily tactics lined up with his ultimate plans.
Jesus was creative. The word pictures that Jesus drew for his audiences evidence his creative thought and attention to innovation. Creativity is compelling. Just as it is essential to spend exhaustive hours learning the message, it is vital to design captivating presentations. God is the ultimate creator – simply look in the mirror and realize He designed you to be creative too.
Jesus was relevant. Though he did not waiver in his message, Jesus made sure that his presentation was relevant to his audience. There is a difference between theology and methodology. As a minister, it is imperative to identify your theology and fervently stand by it as you share it. Seminaries across the country do a phenomenal job teaching students theology. However as it pertains to methodology, the way in which theology is presented, there is a disconnection.
The fruit of seminary is seen in the growth of churches around the globe. Yet as I step into local church after local church to observe their day-to-day and weekend-to-weekend operations, there is a lack of creativity and relevancy. The training ground for tomorrow’s church leaders must align itself with forward thinking methodology. Remember, the piano was cutting edge at one time – let’s create new and exciting ways to reach people! God-centered people with God-given creativity can implement God-sized plans that produce God-blessed results!
About the Author
Currently the CEO of GoLo Sport, Hugh Breland is nationally recognized speaker and consultant - known for his creativity and innovation. For more information on Hugh and GoLo Sport visit www.GoLoSport.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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