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Balancing PLay and wORK: Leveraging Time, Part 2
In this article we suggest some ways to "work smarter", or achieve more by multi-tasking - multiplying our productive time so we have more time to PLAY! For example, we may choose to drive the car, listen to music or an audio book, or talk on our...
Home Buyer - 10 Extra Costs Above the Sales Price
1)Mortgage Application, Brokers Fees, and Points - These costs can amount to thousands of dollars some like the application fee are poc (paid outside of closing) $200 to $500 depending on the lender. Broker fees a percentage of the loan are...
Job Tips For The Frustrated Job Seeker
There is nothing more frustrating and depressing when you are out of work and trying to find a job and your job search is going no where. Don't feel bad, you are not alone and there is a good reason why searching for a new job can be so difficult....
Plumbing and Drainage Franchises
How many times have you looked in the newspapers and seen advertisements for Plumbing & Drainage franchises? We know there is a national shortage of plumbers but just how likely is it that a company can turn a total novice into a plumber in a few...
Rapid Culture Change is Possible Part 1 (of 2)
Purpose: Show how immersion leadership training makes strategic initiative success possible. Adults learn through experience. We learn behaviors through experience. This is the flagpole fact of the educational world. This flag is visible for...
 
Beating The Competition

Unless your product or service is one-of-a-kind, you've got competition. To beat them, you have to make sure you're the key company, the one your customers turn to above all others. How do you do that if you're new and small?

Try these strategies:

Use your size. You're new, small and aggressive. Be more flexible than your competitors. Be willing to break self-imposed rules. ("We need 24 hours to fill large orders.") Promise personal attention-since you are the company, this shouldn't be difficult. For Chuck and I this is easy. We are the company so everyone that deals with us gets our "personal attention".

Service. Serve the customer above everything else. In the overwhelming majority of cases, service, not price, makes the difference in getting an order and keeping a client for the long
term. This means getting back to your customers. We always answer emails with 24 hours and many times before that. In addition, we always call customers back as quickly as possible.
To often today, customer service is an afterthought. Make sure you don't fall into this trap, otherwise you won't be in business very long.

Stay in touch. In an age when even the smallest business can have cell phones, pagers, voice mail, fax machines and e-mail,there's no excuse for not being on call for your customers. That


doesn't mean you can't have a life. It just means you can respond to inquiries with little delay. Again, this just means to get back to people in a reasonable time frame based on their needs, not yours.

Sacrifice. Take the occasional hit on profit, lose a little sleep, do a little more without always sending an invoice. If you help a customer once or twice without looking for a check in
return, you'll be remembered. When it comes time for that customer to place the next order, you'll undoubtedly top the list. This is something we emphasize to our PFYS students during
their calls to sellers. Help them, give them some advise and it will come back to you. This is part of doing business to give something back. You can't always be looking at the dollar signs!

So give these strategies a try and rise above your competition!

Copyright 2004 DeFiore Enterprises

About the Author

Interested in having your own successful, home based creative
real estate investing business? Chuck and Sue have been helping
folks start successful home based businesses for over 19 years,
and we can help you too! To see how, visit
http://www.homebusinesssolutions.com for the latest FREE tips
and tricks, educational products and coaching in creative real
estate investing and home based businesses.

 

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Research, compare, and buy cellular phones and services.
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Java Mobile Cell Phone Games - A220 Mission 1
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Java Mobile Cell Phone Games - Alien War
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