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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media...
HomelandDefenseStocks.com’s "Homeland Defense Stocks Online Investor Conference" Live Today: 13 Public Companies and 3 Industry Experts Present
October 19, 2004
HomelandDefenseStocks.com’s "Homeland Defense Stocks Online Investor Conference" Live Today: 13 Public Companies and 3 Industry Experts Present
ALSO featured exclusive interview with Dr. Hugo Poza, VP of Homeland Defense...
Interactive Mapping Brings Information to Life
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Protect Your Most Important Asset
The body automatically functions, and we automatically take it for granted! We expect our body to keep going and not complain, however much we abuse it. But it does complain, with headaches, backache, indigestion, colds, skin rashes: just a few...
Protect Yourself from Identity Theft
Identity theft has become the fastest growing criminal activity
in the 20th Century, replacing illegal drug sales. For the
perpetrators, it offers the highest profit margin with the least
risk. In fact, according to one expert, it is estimated...
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Tax Advantages of a Home Based Business
You ask, "Okay, I'm starting a small homebased business, not a huge million dollar International Conglomerate! But should I incorporate or keep it a proprietorship?" Actually, there are arguments in favor of either decision. This argument will be in favor of the proprietorship.
The first thing is that you need to know there is a totally different set of laws, regulations and tax law that governs proprietorships and corporations. And for the small business entrepreneur the tax advantages offered during the first 5 years are enormous. After 5 years you are expected to begin showing a profit but this is not necessarily "written in stone". Let's take a closer look at some of the advantages of a proprietorship.
If I were to show you how a one-time $439 USD investment could gain you from $1000 to $2500 in tax refunds and write offs per year would you be interested in learning more? Okay, here goes.
If you are a blue or white collar worker, a doctor, lawyer or other professional, can you write off on your taxes the gas and other travel and parking expenses you accumulate driving to and from work? Your lunch expenses? Your home office? Travel and vacations? Any part of your household utilities expenses?
The answer is NO - you cannot write these expenses off your income tax.
If you start a business, a proprietorship, working out of your home, call it "your name consulting" or whatever seems to fit best, you are now able to write off all of the following:
Automobile mileage Gasoline Other car maintenance % of automobile depreciation* Home office (as a % of your home) % of home utilities expenses & of your home telephone bill Entertainment expenses Vacation expenses Meals *100% of a Leased Car And more, these are just the bigger ones.
There are, of course, conditions. You cannot go on vacation and simply "write off" all of your vacation expenses. You must "share the information" about your product or service with others while you are on vacation --- more than just "passing out business cards --- and you must also keep records of every contact you make. This will also help you with follow-ups.
These contacts, with whom you are sharing the details of your business service or product, are the contacts that will validate your write off. You should have at least two a day while on vacation. Who? The barber, your golfing partners, beautician, people you meet in the store or casually just about anywhere? All you have to do is talk
to people, share your information and you have succeeded. You will be surprised, also, by how many will want to join you? But you must keep records of these contacts.
The same goes for your gasoline, insurance, depreciation and repairs and maintenance write-offs. You must keep accurate records of mileage. Your start mileage, destination(s), people contacted or business conducted, and finish mileage. Then, at the end of the year, you need to compute what percentage of your automobile use (based upon business and total mileage) was business. That is the percentage of total automobile expenses you are able to write off.
For the telephone you have a different situation altogether. You must get a business line. This can be accomplished one of two ways. Either by a cell phone or by a second phone line installed. There are several arguments for both but the most telling one is the convenience of the cell phone. With a separate "business phone" you are able to write off the entire expense.
But with the cell phone you must keep track of all personal calls. The advantage of the cell phone is that you have it with you and can advise your clients that you are on the way, running late because, etc. And keep in touch with your home base while you are out and pick up any messages which may have been left at your home number.
This applies, also, to your home. You are allowed to write off all home expenses in the amount that your business office at home is a percentage of your total home space. So if your home is 2000 sq. ft., and your office is 200 sq. ft., you may write off 10 percent of your total household expenses. This includes rent or mortgage payment and all utilities.
If you keep your meticulous records, take your "working vacation" every year and "do your business" all the time, you stand to save from $1000 to $2500 on your income taxes every year, for at least the first 5 years.
If you can start your business for under $1000, and keep your business going for under $1000 a year, you are in a plus situation where your business is actually making you a profit --- even though it is technically a loss --- every year for at least the first five years.
Copyright © 2004 Windy Dawn Marketing and Windy Windblad
About Loring: Loring Windblad is a published author, columnist, freelance writer and successful HBB entrepreneur over the past 40 years. His latest HBB involvement is with Organic Greens. http://www.organicgreens.us
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