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Affordable, Comprehensive Health Insurance: How to Get What You Need
Affordable, Comprehensive Health Insurance: How to Get What
You Need
Your health should be your most important life concern; after
all, your life depends on it. But it's difficult to maintain
good health without adequate insurance...
Dish Network - Business Strategy Principles for your Home Business
Dish Network boasts an impressive clientele of more than nine million monthly subscribers. Significantly, though they are only the second largest distributor of satellite television service, they have been voted #1 in customer service by J.D. Power...
Is Debt Negotiation Bad? Points To Consider
Debt negotiation companies that claim they can wipe your credit
clean or guarantee they can reduce your debt are bad because
they can't deliver. But reputable companies can negotiate with
your creditors, often reducing your debt 10% to 50%. They...
It's Okay To Negotiate - REALLY!
Sarah is a young woman who attended one of my sales negotiation training programs shortly after taking a new job. When I asked her how she did with her salary negotiation, she replied, "Well, I didn't negotiate. I was offered $44,000 and I took it....
Small Business Q&A: How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This...
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Olds Resurrection?
Back during the late nineties, a conversation at a swank Auburn
Hills, Michigan, French bistro turned heated when the talk
shifted from personal pleasantries to discussing the ending of
one of the most storied names in the automotive world:
Oldsmobile. Gathered together in a separate room, the eight men
and one woman were tasked with the responsibility of plotting
multi-brand strategy for General Motors as well as to discuss
concept cars that would make it off of design team drawing
boards and onto production lines.
Suddenly, a red faced, balding middle aged man got up and left
the group, and walked at a clipped pace through the crowded
restaurant and out onto the front sidewalk. The remaining group
was stunned, but the silence was soon broken by the leading EVP
who announced what everyone already knew: the Oldsmobile name
would be abandoned and Saturn would take its place in the GM
line up.
This scenario is, of course, fiction but it is representative of
some of the behind the scenes jockeying that took place leading
up to the decision for General Motors to lay the venerable
Oldsmobile name to rest. Dealer buy outs, model shifting, and
brand reassessment were all to dominate GM meetings for several
years until the deed was finally completed.
In 1897, the Olds Motor Vehicle Company was formed in Lansing,
Michigan by Ransom Eli Olds, a manufacturer of gasoline engine
and Frank Clark, the son of a small carriage shop operator. From
that point forward through the time that the company became part
of General Motors and until the final car was shipped in 2004,
the "Olds" represented American motor history like no other. It
was that sense of history, nostalgia, and purpose that brought
about the turmoil and anguish experienced by those affected by
the brand's demise.
GM's decision to go with Saturn was not an easy one, but it was
predicated on two things: the dealer network and brand
potential. Saturn's biggest plus has always been its "no haggle,
no hassle" price policy. The sticker price on the car was the
sticker price consumers paid. No need to enter into
protracted
and uncomfortable negotiations when purchasing a car, instead
the atmosphere in a Saturn showroom was unlike any in the
business: cordial, folksy, and friendly. Olds dealers, although
given an opportunity to adopt the Saturn sales strategy, never
could quite incorporate the Saturn way of thinking.
As far as brand potential, some felt that Oldsmobile had the
better chance since Olds was a 100 year old name and Saturn
barely 10 years old. Perhaps a generation ago that would have
held true, but with the onslaught of new, foreign brands in the
US market, customer loyalty for Olds had been eroding for quite
some time. Not since the Cutlass dominated the line up in the
late 1970s and early 1980s had a model captured the amount of
sales that the Cutlass had. Indeed, a steep and steady drop in
sales over the years exposed Olds' weaknesses while Saturn was
perceived by some as having the best chance of the two divisions
of not only succeeding, but thriving.
Could Oldsmobile ever be resurrected? Never say "never", but the
logistics behind bringing Olds back make the possibility of that
happening remote. As it stands right now, GM is looking at
possibly cutting additional brands, such as Pontiac and Buick,
each of which are considered to be at risk. Quite frankly,
changing tastes and market conditions warrant a reduction in car
lines, not an increase.
For Olds fans all of this is sad news. However, much like the
retired Packard moniker, Oldsmobile will likely live on for a
generation or more in the form of existing models on the road
and in car clubs dedicated to the Olds name [they are legion].
Olds' loss is Saturn's gain and the division's demise ultimately
benefits General Motors as well as consumers.
About the author:
Matt Keegan an independent writer and contributing
essayist for the
Auto Parts Warehouse [APW]. At APW, we furnish
premium
Oldsmobile accessories for your Delta 88, Cutlass,
Intrigue, Alero or other awesome Olds.
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| Negotiation - Wikipedia, the free encyclopedia |
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| www.springerlink.com/link.asp?id=102591 - Similar pages |
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| Apache's support for content negotiation has been updated to meet the ... Apache 1.2 supports 'server driven' content negotiation, as defined in the ... |
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| :: Negotiations Affairs Department :: |
| Information on the issues, history, developments and positions regarding Palestinian-Israeli peace negotiations. |
| www.nad-plo.org |
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