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Advertising And Generate New WebSite Traffic
Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.
Step #1 - Understanding "PI" - Per Inquiry Advertising.
Radio has a unique advertising format known as "PI" or per inquiry advertising.
...
Dealing with Change and Change Management
There is a lot of talk about "change" - how important it is, how
we should alter the way we do to things at work and in our
personal lives in order to be more effective. Sometimes we even
hear how it is essential to change even if just for...
How to Negotiate Debt Settlements
Knowing how to negotiate debt settlements is the key to securing your financial future. Debt negotiation is the process where in you will contact your creditors and will appeal to them with an offer to pay off the amount you owe in easier...
Life Settlement Overview
A “Life Settlement” is a lump sum settlement paid to the owner of a life insurance policy by one of many funding sources in exchange for the ownership of the policy. Never before have non-terminal policyholders been able to receive capital in excess...
Who Wants To Be A Millionaire? ©
In order to achieve what you've never achieved before, you must be willing to do what you've never done before. While this concept may not be a secret to you, the overwhelming percentage of people who actually apply this principle is staggeringly...
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Olds Resurrection?
Back during the late nineties, a conversation at a swank Auburn
Hills, Michigan, French bistro turned heated when the talk
shifted from personal pleasantries to discussing the ending of
one of the most storied names in the automotive world:
Oldsmobile. Gathered together in a separate room, the eight men
and one woman were tasked with the responsibility of plotting
multi-brand strategy for General Motors as well as to discuss
concept cars that would make it off of design team drawing
boards and onto production lines.
Suddenly, a red faced, balding middle aged man got up and left
the group, and walked at a clipped pace through the crowded
restaurant and out onto the front sidewalk. The remaining group
was stunned, but the silence was soon broken by the leading EVP
who announced what everyone already knew: the Oldsmobile name
would be abandoned and Saturn would take its place in the GM
line up.
This scenario is, of course, fiction but it is representative of
some of the behind the scenes jockeying that took place leading
up to the decision for General Motors to lay the venerable
Oldsmobile name to rest. Dealer buy outs, model shifting, and
brand reassessment were all to dominate GM meetings for several
years until the deed was finally completed.
In 1897, the Olds Motor Vehicle Company was formed in Lansing,
Michigan by Ransom Eli Olds, a manufacturer of gasoline engine
and Frank Clark, the son of a small carriage shop operator. From
that point forward through the time that the company became part
of General Motors and until the final car was shipped in 2004,
the "Olds" represented American motor history like no other. It
was that sense of history, nostalgia, and purpose that brought
about the turmoil and anguish experienced by those affected by
the brand's demise.
GM's decision to go with Saturn was not an easy one, but it was
predicated on two things: the dealer network and brand
potential. Saturn's biggest plus has always been its "no haggle,
no hassle" price policy. The sticker price on the car was the
sticker price consumers paid. No need to enter into
protracted
and uncomfortable negotiations when purchasing a car, instead
the atmosphere in a Saturn showroom was unlike any in the
business: cordial, folksy, and friendly. Olds dealers, although
given an opportunity to adopt the Saturn sales strategy, never
could quite incorporate the Saturn way of thinking.
As far as brand potential, some felt that Oldsmobile had the
better chance since Olds was a 100 year old name and Saturn
barely 10 years old. Perhaps a generation ago that would have
held true, but with the onslaught of new, foreign brands in the
US market, customer loyalty for Olds had been eroding for quite
some time. Not since the Cutlass dominated the line up in the
late 1970s and early 1980s had a model captured the amount of
sales that the Cutlass had. Indeed, a steep and steady drop in
sales over the years exposed Olds' weaknesses while Saturn was
perceived by some as having the best chance of the two divisions
of not only succeeding, but thriving.
Could Oldsmobile ever be resurrected? Never say "never", but the
logistics behind bringing Olds back make the possibility of that
happening remote. As it stands right now, GM is looking at
possibly cutting additional brands, such as Pontiac and Buick,
each of which are considered to be at risk. Quite frankly,
changing tastes and market conditions warrant a reduction in car
lines, not an increase.
For Olds fans all of this is sad news. However, much like the
retired Packard moniker, Oldsmobile will likely live on for a
generation or more in the form of existing models on the road
and in car clubs dedicated to the Olds name [they are legion].
Olds' loss is Saturn's gain and the division's demise ultimately
benefits General Motors as well as consumers.
About the author:
Matt Keegan an independent writer and contributing
essayist for the
Auto Parts Warehouse [APW]. At APW, we furnish
premium
Oldsmobile accessories for your Delta 88, Cutlass,
Intrigue, Alero or other awesome Olds.
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| :: Negotiations Affairs Department :: |
| Information on the issues, history, developments and positions regarding Palestinian-Israeli peace negotiations. |
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