|
|
|
A Customer For Life
One way is to accept barter offers for your product. Maybe the person can't afford to buy your product. They may have something you could use in your business or personal life. If the barter deal isn't fair enough, either of you could add in some...
Business to Business In Germany -- 10 Things You Have to Consider Before You Even Start Doing it!
Do you consider doing business to business in Germany? Do you think you are able to lead negotiations in Germany successfully? Do you consider sending your application to a German Corporation? Read on to find out if you are ready. If you are...
Get Focused Now: 10 Essential Questions
If you feel like life is passing you by, take a look in the mirror and say hello to your biggest opponent. Tell yourself the honest truth. Are you where you planned to be five years ago? Do you have all the fame, fortune, and success that you can...
The Ultimate Legal Library To Help You Build Your Business
Early understandings make for the longest relationships. - Alan Dohrmann Don't let legalese get in the way of a good deal. Most contracts are often written with complete disregard for the potential emotional impact of the wording. These are the...
Who Wants To Be A Millionaire? ©
In order to achieve what you've never achieved before, you must be willing to do what you've never done before. While this concept may not be a secret to you, the overwhelming percentage of people who actually apply this principle is staggeringly...
|
|
| |
|
|
|
|
|
|
Olds Resurrection?
Back during the late nineties, a conversation at a swank Auburn
Hills, Michigan, French bistro turned heated when the talk
shifted from personal pleasantries to discussing the ending of
one of the most storied names in the automotive world:
Oldsmobile. Gathered together in a separate room, the eight men
and one woman were tasked with the responsibility of plotting
multi-brand strategy for General Motors as well as to discuss
concept cars that would make it off of design team drawing
boards and onto production lines.
Suddenly, a red faced, balding middle aged man got up and left
the group, and walked at a clipped pace through the crowded
restaurant and out onto the front sidewalk. The remaining group
was stunned, but the silence was soon broken by the leading EVP
who announced what everyone already knew: the Oldsmobile name
would be abandoned and Saturn would take its place in the GM
line up.
This scenario is, of course, fiction but it is representative of
some of the behind the scenes jockeying that took place leading
up to the decision for General Motors to lay the venerable
Oldsmobile name to rest. Dealer buy outs, model shifting, and
brand reassessment were all to dominate GM meetings for several
years until the deed was finally completed.
In 1897, the Olds Motor Vehicle Company was formed in Lansing,
Michigan by Ransom Eli Olds, a manufacturer of gasoline engine
and Frank Clark, the son of a small carriage shop operator. From
that point forward through the time that the company became part
of General Motors and until the final car was shipped in 2004,
the "Olds" represented American motor history like no other. It
was that sense of history, nostalgia, and purpose that brought
about the turmoil and anguish experienced by those affected by
the brand's demise.
GM's decision to go with Saturn was not an easy one, but it was
predicated on two things: the dealer network and brand
potential. Saturn's biggest plus has always been its "no haggle,
no hassle" price policy. The sticker price on the car was the
sticker price consumers paid. No need to enter into
protracted
and uncomfortable negotiations when purchasing a car, instead
the atmosphere in a Saturn showroom was unlike any in the
business: cordial, folksy, and friendly. Olds dealers, although
given an opportunity to adopt the Saturn sales strategy, never
could quite incorporate the Saturn way of thinking.
As far as brand potential, some felt that Oldsmobile had the
better chance since Olds was a 100 year old name and Saturn
barely 10 years old. Perhaps a generation ago that would have
held true, but with the onslaught of new, foreign brands in the
US market, customer loyalty for Olds had been eroding for quite
some time. Not since the Cutlass dominated the line up in the
late 1970s and early 1980s had a model captured the amount of
sales that the Cutlass had. Indeed, a steep and steady drop in
sales over the years exposed Olds' weaknesses while Saturn was
perceived by some as having the best chance of the two divisions
of not only succeeding, but thriving.
Could Oldsmobile ever be resurrected? Never say "never", but the
logistics behind bringing Olds back make the possibility of that
happening remote. As it stands right now, GM is looking at
possibly cutting additional brands, such as Pontiac and Buick,
each of which are considered to be at risk. Quite frankly,
changing tastes and market conditions warrant a reduction in car
lines, not an increase.
For Olds fans all of this is sad news. However, much like the
retired Packard moniker, Oldsmobile will likely live on for a
generation or more in the form of existing models on the road
and in car clubs dedicated to the Olds name [they are legion].
Olds' loss is Saturn's gain and the division's demise ultimately
benefits General Motors as well as consumers.
About the author:
Matt Keegan an independent writer and contributing
essayist for the
Auto Parts Warehouse [APW]. At APW, we furnish
premium
Oldsmobile accessories for your Delta 88, Cutlass,
Intrigue, Alero or other awesome Olds.
|
|
|
|
|
| Negotiation - Wikipedia, the free encyclopedia |
| The first step in negotiation is to determine whether the situation is in fact a negotiation ... The book's approach, referred to as Principled Negotiation, ... |
| en.wikipedia.org |
|
| Negotiation Seminars Negotiation Training Negotiations Consultants ... |
| Negotiation and alternative dispute resolution seminars, negotiation training and video presentations with available keynote speakers. |
| www.negotiation.com |
|
| Program on Negotiation at Harvard Law School |
| Negotiation training, research, and publications from the world's foremost authority on negotiation and dispute resolution. |
| www.pon.harvard.edu |
|
| PON: Harvard Negotiations Project |
| Please visit the Harvard Negotiation Project website for complete information and ... The Harvard Negotiation Project's mission is to improve the theory, ... |
| www.pon.harvard.edu |
|
| The Negotiation Skills Company, Inc. |
| www.negotiationskills.com/ - 3k - Cached - Similar pages |
|
|
| Global Trade Negotiations Home Page |
| The Global Trade Negotiations Home Page at the Center for International Development at Harvard University - a centralized information resource on global ... |
| www.cid.harvard.edu |
|
| Principled Negotiation |
| Principled negotiation is the name given to the interest-based approach to negotiation set out in the best-known conflict resolution book, Getting to Yes, ... |
| www.colorado.edu |
|
| Salary Negotiation and Job Offer Tutorial |
| Job-seekers: Learn the basics (and advanced techniques) of the art and strategy of salary negotiation (getting the salary you want) in this tutorial. |
| www.quintcareers.com |
|
| Salary Negotiation and Job Offer Tutorial -- Map of the Tutorial |
| Site map to an expert (and free) tutorial on the art and strategy of salary and job offer negotiation. A guide to assist every job-seeker with salaries. |
| www.quintcareers.com |
|
| Win-Win Negotiation - How to reach a fair compromise - Negotiating ... |
| This article and free worksheet help you negotiate fair compromises with people whose goodwill you need. It highlights the importance of good negotiation ... |
| www.mindtools.com |
|
| negotiation journal |
| www.springerlink.com/link.asp?id=102591 - Similar pages |
|
|
| Apache Content Negotiation |
| Apache's support for content negotiation has been updated to meet the ... Apache 1.2 supports 'server driven' content negotiation, as defined in the ... |
| httpd.apache.org |
|
| JobStar--Salary Negotiation Strategies |
| JobStar is a public library sponsored guide to information for the job search. Sections useful for California are: 1500 job hotlines, calendar of job and ... |
| jobstar.org |
|
| Eric C. Gould's Negotiation Site |
| Subscribe to newsletter with negotiating tips and techniques. |
| www.batna.com |
|
| free negotiation training for sales, debt, contract, salary ... |
| Free negotiation skills training for sales, contracts, debt, salary and contracts, negotiating with creditors, negotiation skills and techniques, ... |
| www.businessballs.com |
|
| Monster.com: The Negotiation Coach |
| Salary Negotiation Advice from HR Managers · Negotiating Your Future Salary Today · Overlooking Their Interests -- A Big Mistake in Salary Negotiations ... |
| midcareer.monster.com |
|
| Negotiation Articles |
| Negotiation articles for the busy entrepreneur written by a diverse group of experts, speakers, professionals, consultants, and marketing companies. |
| www.pertinent.com |
|
| CareerJournal | Negotiating Tips - Salary Negotiation Tips ... |
| Salary Negotiation Tips - When it's time to negotiate salary changes, trust Career Journal to give you the best and most current career salary information. |
| www.careerjournal.com |
|
| PON Clearinghouse |
| Welcome to the Program on Negotiation Clearinghouse, a resource center for people interested in learning and teaching about negotiation and alternative ... |
| www.pon.org |
|
| :: Negotiations Affairs Department :: |
| Information on the issues, history, developments and positions regarding Palestinian-Israeli peace negotiations. |
| www.nad-plo.org |
|
|