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Great Leads - The Paid Search Sales Funnel
I wish there was one rule for paid search return on investment (ROI), but there are so many business types, strategies and plans out there that it is hard to justify a general benchmark.
One thing I have found very eye opening though is to track...
Interview With Dakota Sullivan of LookSmart
Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will affect...
MAKE YOUR WEB SITE WORK MORE SO YOU CAN WORK LESS
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't. All over the world, small...
The 3 Easiest Ways For Newbies To Start In ONline Affiliate Marketing
With the aid of the Internet, you can almost have everything
right at your fingertips. With just a few clicks you get access
to thousands and even millions of pieces of information and data
on virtually any field of interest. As years pass by,...
The Importance of Networking
Those of you who know me will also know that I’m addicted to conferences. For me, the eye-opener was the second edition of the European Shareware Conference. I went there just to see what it was like, not knowing anyone. I am very shy in nature,...
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Getting the most from your next networking event
If you're like most people then you've probably been to a few
networking event and weren't really sure what to do. Maybe you
felt awkward introducing yourself or didn't know how long to
talk to each person. The good news is that these are all pretty
common for the majority of people. The better news is that it's
relatively easy to learn how to make the most of your next
networking event.
Be prepared - Have enough business cards in an easily accessible place.
Then, have a "back-up" stack of cards in another pocket in case
you run out. You should also bring a small notebook that fits in
your pocket along with two pens.
Dress appropriately - Arrive underdressed and you usually won't
be taken seriously, overdress and you may be seen as
pretentious. You should find out what the recommended attire is
and dress similarly.
Arrive early - There is no such thing as "fashionably late" when
it comes to business. When you are one of the first people to
show up, you have the chance to meet and talk to some of the
other people that have shown up early
with less interruptions.
Work the room - Don't spend your whole night talking to one
person, no matter how promising a prospect they may seem. Spend
between five to ten minutes with as many people as you have the
chance to meet. Spending more time with each person cuts into
the number of people that you and the people you are talking to
will meet.
Be a facilitator - If you see someone being a "wall flower"
introduce them to a few people. It's even better if you can
introduce people that are likely to benefit from meeting each
other. In doing this, you'll be seen as a valuable resource but
more importantly, you'll also be helping other people - it's not
always about you.
Follow up - Meeting people is the easy part, it's following up
afterwards that most people forget. A simple email or thank you
card will set you apart from crowd and only takes a little time.
About the author:
Jeremy L. Knauff is the founder & CEO of Wildfire Marketing
Group, a Guerilla Marketing
Company specializing in helping small companies compete with
larger companies - and win!
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