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Evaluating a Network Marketing Business
I've recently been on a search for a reputable network marketing company with a product and comp plan I thought would make me money. As a mom, I have different priorities than some of the "typical" network marketers (at least in the way I picture...
Network Marketing -- An Opportunity Too Often Overlooked!
Frequently overlooked by the man or woman who needs more money is a business called "Network Marketing". This is a home-based business that has, over the years, matured into a respectable opportunity. Let's say that you are someone who, for...
Relationships, The Foundation Of Your Network Marketing Business
Relationships, The Foundation of Your Network Marketing Business By Jenean Matthews Most of us know if a building is not set on a firm foundation it will fall. The same can be said of your network marketing business. The relationship you...
Seminar Marketing: Boost Your Business by Running Seminars
All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the order of the day. Professionals who have not been trained in...
Update: What Works and What Doesn't
Here's a report that might help you out. This is the latest update on what works and what doesn't in online marketing (Dec. 2000). I will take you through what doesn't work, first. 1. Blasting your ad to FFAs Avoid these with extreme prejudice....
 
Pay-Per-Call Advertising: Is It The Next Big Thing?

Is a phone call better than a click? Pretty soon advertisers
will be able to make the final call on that question.

Advertising developers are pushing a new type of paid search ad dubbed "pay-per-call."

The technology for pay-per-call was actually introduced in
April by Ingenio, a San Francisco-based company that
develops technology for delivering online ads.

Five-year-old, privately held Ingenio has 90 employees and
expects 2004 revenue of $65 million to $70 million, says
Marc Barach, chief marketing officer. He says it's been
profitable the last seven quarters.

Barach says Ingenio has received a patent for the main
technology that enables pay-per-call. It deals with call-
switching software and hardware that track and route 1-800
calls made by consumers to advertisers.

In paid search, advertisers pay companies like Google to
place their ads prominently on their results pages for
specific search terms.

The main type of paid search involves pay-per-click ads.
That's where advertisers pay a certain amount each time
someone clicks on their ad.

Pay-per-call takes that idea one step further. Here's how it
works: Advertisers pay a certain amount only after a user
dials the 1-800 number that appears with the ad. In theory,
advertisers will be getting an even more interactive
response than if someone merely clicks on their ad.

Pay-per-call ads are currently in the process of being
tested. The target market appears to be mostly small businesses. The ads will be programmed to appear in local searches, which target a specific ZIP code. Local search is a quickly developing market.

Advertisers will have to pay more per call than per click,
but if the pay-per-call ads provide a better lead than the
pay-per-click ads, developers and analysts alike expect the
market to really take off.

Jupiter Research says U.S. advertisers will spend $3.2
billion on paid searches in 2005, up 23% from an expected
$2.6 billion this year, so a lot of advertising dollars
could be at stake.

Developers think bigger companies will also use pay-per-
call, if they see small businesses having success.

"The customer sees the ad, calls in and the call is routed
through our software and hardware to the advertiser's
phone," Barach said.

Advertisers know who called, where they called from and how
many calls were made by any caller.

Ingenio has just completed most of the


testing on its pay-
per-call technology, and the first big distributor is signed
up.

Barach says Internet marketing company FindWhat.com of Fort
Myers, FL., is promoting the ads with clients.

FindWhat runs online ad campaigns and places ads for clients
on search engine networks.

Spokeswoman Karen Yagnesak says FindWhat is starting to
distribute pay-per-call ads on hundreds of search engine and
portals, including Terra Lycos and Verizon SuperPages.com.

FindWhat says interest is "strong," but it won't say how
many advertisers it's signed up for pay-per-call.

Barach says pay-per-call gives small companies a "bigger bang for their buck." These companies can't afford to waste
advertising dollars trying to get clicks that don't lead to
sales, he says.

Phone calls give companies a much better chance of making a
sale, Barach says.

Another plus for small companies is that pay-per-call
doesn't require that they have a website.

According to researcher Kelsey Group, 70% of small and
midsize U.S. businesses don't have a website.

"Pay-per-call opens Internet advertising to millions of
businesses that wouldn't otherwise participate in it,"
Barach said.

In the case of FindWhat, advertisers will bid to get placed
in the results of certain search terms.

That's a method commonly used with pay-per-click as well.
FindWhat expects that the minimum price will be about $2 per
call, much higher than the pennies, that advertisers pay per
click.

FindWhat says there will be no extra charges for multiple
calls from the same consumer made within a 10-day window.

In addition to paying $2 per call from a consumer, FindWhat
might charge advertisers up to 10 cents for each minute they
talk after the first, free 10 minutes.

FindWhat is waiving the 10-cent charge for now to encourage
advertisers to try pay-per-call.

Personally, I love the pay-per-call idea! If someone is
willing to pay $2 for a telephone call, I would consider that a pretty solid lead.

About the Author

Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: dean@lets-make-money.net

Make Money Online! Internet marketing expert, Dean Phillips
will teach you how to make money online, starting
today...Guaranteed! For details just visit my website.

Website: http://www.lets-make-money.net

 

When You Know How | Network Marketing Works!
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you.
www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
www.entrepreneur.com
 
Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
Multi-level marketing - Wikipedia, the free encyclopedia
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
Specialists in marketing and creative recruitment both agencies ...
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
www.networkmarketingjobs.com
 
Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
www.networkmarketingtimes.com
 
multi-level marketing
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
skepdic.com
 
Network Marketing
Network Marketing as the basis of a home based business.
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Network Marketing Support Services
Offers resources for the MLM professional.
www.mlmhelp.com
 
 

 
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