|
|
A Network Of Web Sites Is Not Enough!
A Network Of Web Sites Is Not Enough!
By Martin Lemieux
The big thing these days is your ability to capture the market. So how do you do that?
Do you...
1) Use spam tactics?
2) Have a massive banner campaign?
3) Spends lots of money of...
Network Marketing Training- Top 10 MLM Holiday Recruiting Secrets
Christmas.
The Holidays.
New Years.
What can you do to accelerate your mlm business during the Holiday season and get it going during what most folks perceive as the "slow down time" of the year for network marketing?
First off, get...
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular...
Smart advertisement techniques for your online business!
Introduction - The purpose of this article is to freely inform about advertisement techniques to anyone wishing to learn more about this subject. The ideas or comments that you read here may help you understand advertisement strategies better and...
What Every Marketer Can Learn From Jerry Seinfeld
Jerry Seinfeld didn't call it quits because his audience wanted
him to end his TV series. No, the comic turned TV star decided
it was time to go.
In an interview before the final "Seinfeld" episode, Katie
Couric posed this question: "You're...
|
|
|
|
|
|
|
|
Powerful Networking: Focus on building connections, not closing sales
You can find numerous references in the business literature about the importance of a company's mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. In the same sense, the mission of networking is not to gain business and close sales. The mission of your networking activities is to make connections, develop relationships, and help others. The outcome of these activities will ultimately be increased business. It's the reward, not the purpose. Matt Soltis, in his book Strategic Networking, says, "Although an early supporter of business networking, I became quickly disillusioned with it as a mainstay of my marketing plan. I found that something was missing from those long sessions of glad-handing and exchanging business cards. I had collected a pocketful of business cards but little else.
"While I was analyzing my needs and talents it was pointed out by my personal coach that I had a behavioral style that lent itself to chatting, while listening took a back seat. How could I learn if I would not listen?
"At the next opportunity to network, I intentionally listened, never interrupted, and found myself very interested in the other person's business. When I spoke, I asked questions, just a few, but selective so that they elicited answers about the other person's needs. I had stumbled on to the answer I was looking for. I wasn't there to find clients. I was recruiting others to look for my clients and pledging to reciprocate as I learned more about their business. I was participating in something I later described as strategic referral networking."
So how can you approach networking from a prospective that ultimately leads to increased business? First, it is important to understand that developing a network is a process, and it is about building relationships. A key objective of effective networking is to find out about others - their concerns, problems, needs, and wants. Become a problem-solver and a resource. Listen for problems you can help others solve, either directly or by referring them to someone else in your network.
Practice the fine art of questioning (and listening). Asking open-ended questions, and really listening to the other person's responses, is one of the most important networking skills. Some key questions or statements you can use to elicit additional information include:
What would be an example of that? Please expand on that. Tell me more. How do you do that?
Be curious. Develop a true interest in others, what they do, and what they need.
Follow up and stay in touch. Developing a network is not about attending a bunch of meetings, having a meal, and going home. After all, the word "work" is part of "network." Remember, developing a network is a process. Ivan Misner, founder of BNI, describes networking as a process of developing visibility and credibility. Only then will your activities lead to profitability. It may take as many as five to 15 contacts with an individual over a period of weeks, months, or even years to
develop the kind of visibility and credibility that leads to profitability.
Look for ways you can support your network members. It's not always about doing business with or even referring business to them. Some ways for you to support your network members include: * Posting their information on your website or in your newsletter * Inviting them to speak at an organization in which you are involved * Doing joint promotional projects with them * Distributing their information * Nominating them for recognition and awards * Inviting them to attend events with you * Arrive early, stay late, and get involved.
Take a leadership role in the organizations you are involved in. It's a great way of becoming more visible and developing greater credibility with a larger number of people in a shorter amount of time.
Focus on giving, not getting. If you look for ways to assist others, you will be rewarded for your efforts both directly and indirectly in unexpected ways.
Don't keep score. "Successful networking is never about simply getting what you want. It's about getting what you want and making sure that people who are important to you get what they want, too," said Keith Ferrazzi during a January 2003 interview for Inc. magazine. Or as Sandra Yancey, founder and CEO of eWomenNetwork quotes her mother as saying, "Give without remembering and take without forgetting." In addition to the ultimate reward of increased business, effectively developing your network will bring you: * Different prospectives * Information * A support team * Connections * Strategic alliances * Access to resources * Advice and Ideas * More potential solutions
In his book, Soltis points out another value of networking: the ability to bring your clients value-added relationships through referring them to the right individuals to help them solve all of their personal and business dilemmas - whether it is a tax question, temporary housing, or a place to board an exotic pet.
As you determine the role that networking plays in your business-building strategies, ask yourself these questions: How can I assist the members of my network? What are their needs? What resources can I bring to them? What connections can I help them make? What can you expect if you put in the time and effort required to develop an effective network?
To paraphrase Yancey, from her CD, Increase Your Net Worth by Developing Your Network: A strong network brings the power to make things happen and provides a safety net when things aren't going so well.
© 2004 Strategies-by-DESIGN. May be reprinted with credits and contact information.
About the Author
Julie Chance is president of Strategies-by-Design, a Dallas-based marketing consulting firm specializing in marketing programs. If you are interested in additional information about how to develop more leads, turn those leads into loyal customers, and obtain a greater return from your marketing investment, Julie invites you to sign-up for their free marketing tips newsletter at www.strategies-by-design.com.
|
|
|
|
|
When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
  |
Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
www.entrepreneur.com |
  |
Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
  |
Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
  |
List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
  |
MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
www.mmmonthly.com |
  |
The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
entrepreneurs.about.com |
  |
Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
www.networkmarketingnews.com |
  |
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
www.mlmwoman.com |
  |
Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
  |
Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
  |
Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
www.mlmforums.com |
  |
Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
  |
Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
www.networkmarketingjobs.com |
  |
Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
  |
MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
  |
MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
www.networkmarketingtimes.com |
  |
multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
  |
Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
  |
Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
  |
|