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Informative Articles

A Flexible Way to Work in the 21st Century
Locating telecommuting friendly companies Telecommuting, telework, home-based work programs, virtual work programs, job share, virtual employees, virtual companies, virtual teams.  What is all the hype about working...
Home Business Failures - How to Avoid Them
It's been said that 80% of all small business die within the first 3 years. And the rest are some how struggling along with meager revenues. Only a handful is successful. Home based business has an even shorter lifespan. Every enthusiastic home...
How to Leverage Your Strengths for Peak Performance
Ask almost any business leader how to most effectively develop people and build teamwork and you’ll hear, “tap into employees’ strengths.” Yet when it comes to their own careers, many managers still focus the majority of their personal development...
Reaping the Harvest: Are the weeds crowding out the fruits of your labor?
One of my highly creative clients (I’ll call her Kate) used to think she could never be organized. She had always believed getting organized meant that she’d have to give up her creativity, self-expression and spontaneity and become a rigid and...
Your Organizing DNA
Your Organizing DNA Do you like storing your papers on top of your desk in trays, baskets or just plain piles? Do you have a preference for Post-it notes and maybe some colorful file folders? Or are clearly labeled files and file cabinets...
 
Why Testimonials are Number One in Selling your Book or Service

Why Testimonials are Number One in Selling your Book or Service

Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words,because people want to get on the bandwagon when others recommend.

Book Back Cover Testimonials

Here, you will need three testimonials-- one from a celebrity or leader in your field, and the others the man or woman on the street--thrilled readers. These testimonials are the most important thing to include on your back cover--better than benefits, better than your bio, because your prospective buyers trust your book more when others recommend it.

Collect many more testimonials each time you email or meet someone interested in your topic. Put these in your front pages of your book.

Web and email Sales Letters Testimonials

Once you collect 5 - 10 testimonials loaded with specific benefits, keep them in your Word folder "Book Testimonials" and "Web Testimonials." Organizing your files and folders make it so much faster to retrieve these gems that help your sales grow.

Sprinkle your testimonials throughout your web site and email sales letter. If you don't have a Web site, check out with a good book and marketing coach how to sell via email. Ecommerce succeeds without investing a lot of money--a number one way to market Online.

Without a short or long sales letter, you have little chance of consistent monthly sales.

You Don't Have to Finish your Book to Get Testimonials

Think about the people you ask. Are they busy with their business and personal life? Know that they probably won't want to read the whole book.

Make it Easy for Them to "Buy."

In your first email or letter, include your chapter titles, your "tell and sell," a page or two from your best chapter. Say you know how busy


they are and include a list of benefit words and phrase they can choose from to make it easier. From my list of benefits, Dan Poynter, self publishing guru, gave this testimonial for "How to Write your eBook or Other Short Book-Fast!"

"This is not a book on how to write. It is a book on how to get it written. It is full of the shortcuts, experiences and tips only an insider could know. Whether you are working on an eBook or a pBook, you will find Judy Cullins' wisdom invaluable." -Dan Poynter, author of The Self Publishing Manual and Writing Non-Fiction If you are writing fiction, include a few of your best scenes from a chapter or two

Tip: Offer to email more of the book if your testimonial giver wants.

Write a List of 5-10 Benefits and 5-10 Features.

Whether you offer a service or a product...

Create your benefit list and email it to the people you ask the testimonials. When you make it easy for them to "buy" they will give you your testimonial on the spot.

List your benefit phrases with a command verb first.

-Get more credibility, trust, and lifelong income. -Discover how to bring tartgeted Web visitors for exloding sales. -See yourself smiling at all the new Web sales. -Feel jump out of bed energy. -Feel 10 years younger without a face lift

Always answer your customers, "Why should I buy your product or service?" with strong benefits that will help them solve their problem. Benefits sell.

About the author:

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of Write Your eBook or Other Short Book Fast and 10 others, she offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at www.bookcoaching.com. Email her at Ju

 

Online Organizing.com
Welcome to OnlineOrganizing.com!. Get Organized! Find the best organizing products, free tips on taming your clutter, an online newsletter, ...
www.onlineorganizing.com
 
organizetips.com - organized, time management, planners,tips,Tips ...
Get Organized,Organizing ideas, Tips, daily,chore lists,planners.
www.organizetips.com
 
At Home : Organizing : Take This Stuff and Store It! : Home ...
Our guide to the simple life, where everything has its place.
www.hgtv.com
 
Home Organizing Tips - Bathroom, Bedroom & Garage Organizing ...
Learn about home organizing tips for bathroom, bedroom, and garages from Home & Garden Television.
www.hgtv.com
 
Christmas Organizing | Creating J.O.Y. for Christmas
Offers a community of resources and support to help people get organized for Christmas throughout the entire year by creating and organizing a Christmas ...
www.christmasorganizing.com
 
Organizing - HUD
Organizing. [Vea la versión en español de esta página] · [Display the text version of this page] ... Organizing · Economic development. Working with HUD ...
www.hud.gov
 
Get Organized - Organizing Tips and Ideas to help you get ...
Free tips, ideas and articles to help you get organized.
www.getorganizednow.com
 
Management Function of Organizing: Overview of Methods
Organizing can be viewed as the activities to collect and configure resources in ... The following are some of the major types of organizing required in a ...
www.managementhelp.org
 
Organizing - Wikipedia, the free encyclopedia
In that sense, organizing can also be defined as the act to place different ... Organizing, in companies point of view, is the management function that ...
en.wikipedia.org
 
Amazon.com: Organizing from the Inside Out: Books: Julie Morgenstern
Amazon.com: Organizing from the Inside Out: Books: Julie Morgenstern by Julie Morgenstern.
www.amazon.com
 
Organized-Living.com - Get organized, Professional Organizer tips ...
Articles and tips to help individuals organize their home or work life better.
www.organized-living.com
 
How to organize your home and office, organizing tips, articles on ...
LifeOrganizers.com is a rich resource of office and home organizing articles, tips, and fresh, easy ideas on how to get rid of clutter from every part of ...
www.lifeorganizers.com
 
The Virginia Organizing Project
VOP, racism, social justice, community organizing, leadership development, living wage, grassroots organizing, sexual orientation .
www.virginia-organizing.org
 
Center for Third World Organizing
A training and resource center dedicated to building a social justice movement led by people of color.
www.ctwo.org
 
Welfare Rights Organizing Coalition
WROC of Olympia, Washington, organizes groups of women and men who are current or former TANF recipients to watch how welfare and family policy is ...
www.wroc.org
 
Self-Organizing Systems FAQ for Usenet newsgroup comp.theory.self ...
Frequently Asked Questions about self-organized systems.
www.calresco.org
 
Beyond Bookmarks: Schemes for Organizing the Web
Beyond Bookmarks: Schemes for Organizing the Web is a clearinghouse of World Wide Web sites that have applied or adopted standard classification schemes or ...
www.public.iastate.edu
 
Organizing Institute
Program by the AFL-CIO to train union organizers and put them in the field.
www.aflcio.org
 
SouthWest Organizing Project
A statewide multi-racial, multi-issue, community based membership organization. Includes information on history, campaigns, and volunteer opportunities.
www.swop.net
 
Farm Labor Organizing Committee
The historic contract in North Carolina opens up a new chapter in the FLOC struggle for justice and ushers in a new era in farmworker organizing. ...
www.floc.com
 
 

 
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  • 1099 misc forms for independent contractors for 2005

  • 10 hours or 10 days to a spotless and organized kitchen

  • 10 minutes a day to organize your office

  • 10 part time businesses you can start today

  • 10 proven tips to survive a computer crash

  • 10 setup secrets for your home based business ten of them

  • 10 things to do when business slows down over the holidays

  • 10 thoughts on tax offer in compromise

  • 10 time saving calendar and scheduling tips

  • 10 tips for avoiding id theft and credit fraud

  • 10 tips for digging out your desk today

  • 10 tips on computer clutter clean up

  • 10 tips to color code your paper from chaos to coherence

  • 11 success tips to home based internet business

  • 15 ultimate success tips for your internet business

  • 19 ultimate success tips for your online business

  • 1 2 3 sort

  • 2006 easier organizing for your new year

  • 4 classifications of public retirement systems

  • 4 tips for organizing your ebay inventory

  • 4 tips for the successful businessman

  • 5 easy tips on using light to improve your day

  • 5 tips to color code your way from computer chaos to coherence

  • 5 tips to make shorter meetings equal better results

  • 6 steps to avoid losing summer sales

  • 7 organizing secrets of successful people

  • 7 steps to selling artwork

  • 7 steps to successful telecom audit preparation

  • 7 tips for an organized sales person

  • achievements outweigh education and experience

  • action plan in time management

  • aggressively written resumes

  • analyzing time

  • are you a home based business entrepreneur

  • are you being offered a home equity loan that sounds too good to be true

  • are you finding what you really need

  • are you the boss or the employee of your business

  • are you the next internet millionaire

  • attract media coverage without spending advertising

  • automobile industry position in russia

  • avoiding home business failures

  • avoiding id theft and credit fraud

  • a daily dose of planners

  • a few security tips for your business

  • a flexible way to work in the 21st century

  • a guide to investing in startups

  • a job well done ten ways to recognize reward hardworking staff

  • a look at paralegal jobs

  • a practical guide for small business success

  • a second chance reconnecting with what matters most

  • balancing technology management and leadership

  • becoming radiant boost your teams creativity with mind mapping

  • becoming radiant mind mapping for creativity

  • being a socially aware organisation

  • believe that you can become a millionaire with your internet home business

  • benefits of a filing system

  • be brief

  • book review business plan secrets revealed

  • book summary the e myth revisited

  • building a web store on shoestring budget in less than four hours

  • building concensus in a family business

  • business center on the internet

  • business events to increase profits

  • business ideas for home based business work at home at your own pace

  • business intelligence accelerate your business performance

  • busting workplace clutter getting organized means more than having a clean desk

  • buying the right office furniture

  • can a network marketing business really be run exclusively online

  • can i advertise my site with a 150 monthly budget

  • can i do it all myself

  • can we talk frankly about resale rights

  • capturing that elusive thing called time

  • career advice career success requires management of change

  • catastrophe survival tips for you your family and your business

  • characteristics of high performance teams

  • cleaning out your mental closet

  • clearing office clutter

  • conducting successful training activities

  • conquering paper mountain six steps to freedom from paper clutter

  • create your financial fortress before it is too late

  • create your own fortune as a professional organizer

  • creating your own employment security

  • creature comforts in the workplace how to create an office you love

  • customer service and call center outsourcing whats the buzz

  • dealing with refund requests internet marketing

  • delegating effectively getting the job done right without doing it yourself

  • development procedures for building effective management systems phase iii

  • disciplines for a home office

  • discover how to attract the help you need to build your network marketing business

  • distressed assets profiting from mistakes of others

  • does your life include a ripe plan planning tips for retirement investing protection and estate planning part 1 retirement

  • does your life include a ripe plan planning tips for retirement investing protection and estate planning part 2 investing

  • does your life include a ripe plan planning tips part 3

  • does your life include a ripe plan planning tips part 4

  • does your spouse know what you are doing

  • dont eliminate the middle man add one

  • do things right or do the rights things

  • do you have the mindset of a successful business man

  • d bust your computer part 1 instructions for microsoft users

  • d bust your computer part 2 for microsoft users

  • d bust your computer part 3 for microsoft users

  • d bust your computer part 4 a for microsoft users

  • d bust your computer part 4 c

  • d bust your computer part 4 d

  • economics as a pretension to science

  • economics psychologys neglected branch

  • economics psychology s neglected branch

  • eek a mouse on my desk a wizard in my window what is this stuff

  • effective email versed voicemail

  • effective use of your online time

  • elder care businesses awarded senior approved certification

  • email doesnt have to be a public announcement

  • email overload taking the overwhelm out of email

  • entrepreneurs achieve more 12 examples of coaching and consulting that lead to success

  • entrepreneur organize thyself

  • entrepreneur organize yourself in 9 steps

  • escape the holiday productivity blahs

  • filenet and other collaborative solutions

  • files vs piles

  • filing how to find what you need when you need it

  • finding a great change management consultant

  • find more hours in the day by taking control of the ones you already have

  • first time home buyers can save for that downpayment faster

  • five easy ways to improve your business writing

  • five leadership secrets for challenging times

  • five simple strategies for unifying project teams

  • five steps to finding a work at home job

  • focus on your strengths

  • follow up letters win job offers

  • four easy ways to get a book written especially if you dont like to write

  • four easy ways to get a book written especially if you don t like to write

  • freelance tips how to cope with spring fever when theres work to be done

  • freelance tips how to cope with spring fever when there s work to be done

  • free online printable coupons manufacturer grocery store coupon discount savings

  • getting it on the books dont just plan it schedule it

  • getting it on the books don t just plan it schedule it

  • getting motivated to get organized

  • get a job tips for organizing your resume

  • get more done at your office focus on these eight areas for increased productivity

  • get organized with three transformational technology tools

  • goals galore

  • going mobile part 3 finding the perfect wireless phone

  • good design makes good sense

  • googleopoly the motivation behind gmail

  • grow your network by organizing your business cards

  • have you ever thought of joining or forming a consortium

  • help for road warriors ten tips to simplify travel

  • home based party business

  • home business failures how to avoid them

  • home business ideas for normal moms like you and me

  • home business ideas for normal moms like you and me legitimate information about home based business opportunities

  • home business operation basics

  • home business opportunities how to work from home and still make a difference

  • home business start with time

  • home business success 5 things you can you learn from your ex boss

  • hot hot hot

  • hot tips for starting a small business part 4

  • hows your productivity

  • how 10 minutes a day can makeyou rich

  • how ceos can use axiology to improve the bottom line part 2

  • how ceo s can use axiology to improve the bottom line part 2

  • how clutter chases money away

  • how effective is your ooda loop

  • how to boost and generate more income into your business

  • how to build a business ethics program

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  • how to file bankruptcy

  • how to get from market niche to passive income in three easy steps steps 2 3 make the match

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  • how to hire like the fortune 500s a guide for small businesses

  • how to keep track of your marketing internet files software review

  • how to leverage your strengths for peak performance

  • how to organize a seminar or an event

  • how to organize your paperwork

  • how to reach your organizing goals for the new year

  • how to reorganize your time

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  • how to start a business and be successful at it

  • how to start a successful business

  • how to start your own business and be successful

  • how to stay focussed and build your business

  • how to survive your first year in business

  • how to use color and graphics in your business proposals

  • how to write a will

  • ignite your business success

  • increase profits with outsourcing best practices

  • increase your income with an organization plan

  • index

  • internet business are you the next internet millionaire

  • investors avoid these 5 common tax mistakes

  • is a home based business right for you

  • is a stay at home business right for you

  • is this business right for you

  • is your trash cash 5 easy places to sell your stuff

  • i wasnt paying attention where does my money go and how can i get some back part 1

  • i wasnt paying attention where does my money go and how can i get some back part 2

  • i wasnt paying attention where does my money go and how can i get some back part 3

  • i wasn t paying attention where does my money go and how can i get some back part 1

  • i wasn t paying attention where does my money go and how can i get some back part 2

  • i wasn t paying attention where does my money go and how can i get some back part 3

  • jazz up your office for success ten tips to a comfortable and effective work space

  • journaling your work

  • keeping abreast of your domain updates and keeping up with it all

  • keeping the small in your project

  • leadership skills for challenging times

  • leadership success and its greatest barrier the law of administrivia

  • lead to succeed the seven essential steps

  • legal assistants paralegals and lawyers whats the difference

  • lights camera action files organizing your office by task

  • lost in a sea of cards how to stem the tide of business cards

  • love the killer app

  • make money as a conferencing media star

  • make your home office reflect you

  • making money from what you know

  • making time for your home based business

  • making your purpose your business step 3

  • making your purpose your business step 3 organizing your resources collections

  • making your purpose your business step 4

  • making your purpose your business step 4 organizing developing online content

  • managing the income portfolio

  • managing time and paperwork

  • managing time in a fast paced world

  • managing time in a short time

  • managing your expectations

  • marketing selling and serving the older adult senior citizens family caregivers

  • medical collection how organized is your office

  • modern managers need leadership skills

  • move inventory not workers

  • need to organize use cupboards

  • newsletters are marketing machines

  • new years nots

  • niche product creation for beginners

  • non profit organizations what are they

  • notes on the economics of game theory

  • office organization how to use the tool professional organizers love

  • offshore outsourcing best practices increase your profit margin

  • organized for success five keys for making home work work

  • organize your finances thinking outside the shoe box

  • organize your mailbox

  • organize your office and improve productivity

  • organize your office space

  • organize your time

  • organizing a time management plan

  • organizing business cards for effective contact management

  • organizing the information

  • organizing tips for your office

  • organizing your day

  • organizing your desktop computer desktop that is

  • organizing your finances show me my money what youre worth or net worth

  • organizing your finances show me my money what you re worth or net worth

  • organizing your finances thinking outside the shoe box

  • organizing your incoming email

  • organizing your new business without losing it your mind that is

  • organizing your office for maximum efficiency

  • organizing your small business

  • paying your bills on time

  • perspective is everything

  • piles files listsoh no

  • planning for efficiency

  • preparing for your startup venture

  • preparing to get started in your business

  • preparing your business for january

  • presentation pitfalls series top 10 content mangement mistakes

  • presentation pitfalls top 10 content management mistakes

  • ready to do marketing full time 10 important points to consider

  • reaping the harvest are the weeds crowding out the fruits of your labor

  • reorganize your time to accommodate your 2006 business start up

  • resolutions how to keep them

  • resourceful redecorating budget friendly home decorating

  • resume tips to take you from being a sahm to a wahm

  • retirement planners explained

  • robbed of time time to manage

  • rotator

  • running out of time

  • rý eoc recruitment and retention employer of choice

  • sales forecasting for new business

  • sales forecasting for new businesses

  • self employed tax strategies

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  • setting goals your ticket to success

  • should you create a website or blog for your special event

  • simple time management skills generalized

  • sloppy time management destroys

  • small business accounting 101

  • small business q a achievements outweigh education and experience

  • small business valuation primer

  • smart choices how to hire the best

  • so you think you want to be a telecommuter

  • spruce your environment spruce your spirit

  • staff solutions how to help your staff get organized

  • starting a business the three ps

  • starting a business the three p s

  • starting a business with little or no money

  • starting a new business

  • staying cool when the job heats up

  • steal this email

  • striking a balance take time off to be more effective

  • successful people account for their finances

  • success is out there waiting for you to join it

  • take back your time

  • taking the time to find the best home improvement loans

  • taming the paper tiger at work a book summary

  • tax tips for small businesses

  • temporary staffing agency how to start

  • ten tips for cleaning off your desk and keeping it clean

  • the 3 biggest priority busters

  • the 6 d information system

  • the airline industry looking ahead

  • the art of co venturing in business

  • the art of employee motivation

  • the benefits of online audio conferencing

  • the booklet journey

  • the case of the vanishing technology

  • the challenges of human resource management

  • the cost of raising money

  • the dismal mind economics as a pretension to science

  • the emmaus journal the path

  • the fine art of delegation

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  • the holidays are coming is your e bay business ready

  • the home based business jungle do things right or do the right things

  • the last great business opportunity

  • the many benefits of a nursing career

  • the organized job search

  • the perfect internet product a cookbook

  • the power of words how the right language can make you shine

  • the six rules of effective communication

  • the three most common mistakes sales managers make

  • the time has comejust do it

  • the top 10 creative strategies to increase your productivity

  • the typology of financial scandals

  • time management in control

  • tips and tricks for finding a conference hotel

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  • tips for using and personalizing templates

  • tips to organize your home office

  • tollbooths on the information highway

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  • top 3 secrets to more billable time

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  • to all managers how does add affect your workplace

  • track the tax papers

  • turbocharged financial planning

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