|
|
|
6 Steps to Avoid Losing Summer Sales
6 Steps to Avoid Losing Summer Sales
It's a fact - the online world dies down in the summer time. Kids are out of school, families are on vacation, there's fairs to attend to, and many are just spending too much time outside to be online. For...
Newsletters are Marketing Machines!
Copyright 2005 Kinesis, Inc.
Is your business publishing a print or e-newsletter? An
informative publication is a great way to stay in touch with
your customers and leads. It also reinforces your expertise in
your industry. You can give your...
Organizing Your Desktop-Computer Desktop That Is!
In my years as a teacher, organization was something that was
lost on me. I was the teacher with stacks of papers on her desk,
boxes of papers behind her desk (fondly called the "Fire
Hazard"), and stuff piled on the tables around. Since...
Ready to Do Marketing Full Time? 10 Important Points to Consider
So, your income from your marketing efforts starts to be somewhat tangible. Or you just see that you could grow your income much more than if you keep your job - focusing on your marketing activities only.
Count me in. ;)
Here are...
STRIKING A BALANCE. Take Time Off To Be More Effective
STRIKING A BALANCE Take Time Off To Be More Effective What do an entrepreneur, a healthy checking account, your diet and a tightrope walker have in common? They all need balance to be most effective! Balance is a word that you hear a lot about,...
|
|
| |
|
|
|
|
|
|
Why Testimonials are Number One in Selling your Book or Service
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well
unless you give your potential customers a reason to buy.
Testimonials work harder than other promotional words,because
people want to get on the bandwagon when others recommend.
Book Back Cover Testimonials
Here, you will need three testimonials-- one from a celebrity or
leader in your field, and the others the man or woman on the
street--thrilled readers. These testimonials are the most
important thing to include on your back cover--better than
benefits, better than your bio, because your prospective buyers
trust your book more when others recommend it.
Collect many more testimonials each time you email or meet
someone interested in your topic. Put these in your front pages
of your book.
Web and email Sales Letters Testimonials
Once you collect 5 - 10 testimonials loaded with specific
benefits, keep them in your Word folder "Book Testimonials" and
"Web Testimonials." Organizing your files and folders make it so
much faster to retrieve these gems that help your sales grow.
Sprinkle your testimonials throughout your web site and email
sales letter. If you don't have a Web site, check out with a
good book and marketing coach how to sell via email. Ecommerce
succeeds without investing a lot of money--a number one way to
market Online.
Without a short or long sales letter, you have little chance of
consistent monthly sales.
You Don't Have to Finish your Book to Get Testimonials
Think about the people you ask. Are they busy with their
business and personal life? Know that they probably won't want
to read the whole book.
Make it Easy for Them to "Buy."
In your first email or letter, include your chapter titles, your
"tell and sell," a page or two from your best chapter. Say you
know how busy
they are and include a list of benefit words and
phrase they can choose from to make it easier. From my list of
benefits, Dan Poynter, self publishing guru, gave this
testimonial for "How to Write your eBook or Other Short
Book-Fast!"
"This is not a book on how to write. It is a book on how to get
it written. It is full of the shortcuts, experiences and tips
only an insider could know. Whether you are working on an eBook
or a pBook, you will find Judy Cullins' wisdom invaluable."
-Dan Poynter, author of The Self Publishing Manual and Writing
Non-Fiction If you are writing fiction, include a few of your
best scenes from a chapter or two
Tip: Offer to email more of the book if your testimonial giver
wants.
Write a List of 5-10 Benefits and 5-10 Features.
Whether you offer a service or a product...
Create your benefit list and email it to the people you ask the
testimonials. When you make it easy for them to "buy" they will
give you your testimonial on the spot.
List your benefit phrases with a command verb first.
-Get more credibility, trust, and lifelong income. -Discover how
to bring tartgeted Web visitors for exloding sales. -See
yourself smiling at all the new Web sales. -Feel jump out of bed
energy. -Feel 10 years younger without a face lift
Always answer your customers, "Why should I buy your product or
service?" with strong benefits that will help them solve their
problem. Benefits sell.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of Write Your eBook or Other
Short Book Fast and 10 others, she offers free help through her
2 monthly ezines, "The Book Coach Says. . .," and "Business Tip
of the Month." at www.bookcoaching.com. Email her at Ju
|
|
|
|
|
| Online Organizing.com |
| Welcome to OnlineOrganizing.com!. Get Organized! Find the best organizing products, free tips on taming your clutter, an online newsletter, ... |
| www.onlineorganizing.com |
|
| organizetips.com - organized, time management, planners,tips,Tips ... |
| Get Organized,Organizing ideas, Tips, daily,chore lists,planners. |
| www.organizetips.com |
|
| At Home : Organizing : Take This Stuff and Store It! : Home ... |
| Our guide to the simple life, where everything has its place. |
| www.hgtv.com |
|
| Home Organizing Tips - Bathroom, Bedroom & Garage Organizing ... |
| Learn about home organizing tips for bathroom, bedroom, and garages from Home & Garden Television. |
| www.hgtv.com |
|
| Christmas Organizing | Creating J.O.Y. for Christmas |
| Offers a community of resources and support to help people get organized for Christmas throughout the entire year by creating and organizing a Christmas ... |
| www.christmasorganizing.com |
|
| Organizing - HUD |
| Organizing. [Vea la versión en español de esta página] · [Display the text version of this page] ... Organizing · Economic development. Working with HUD ... |
| www.hud.gov |
|
| Get Organized - Organizing Tips and Ideas to help you get ... |
| Free tips, ideas and articles to help you get organized. |
| www.getorganizednow.com |
|
| Management Function of Organizing: Overview of Methods |
| Organizing can be viewed as the activities to collect and configure resources in ... The following are some of the major types of organizing required in a ... |
| www.managementhelp.org |
|
| Organizing - Wikipedia, the free encyclopedia |
| In that sense, organizing can also be defined as the act to place different ... Organizing, in companies point of view, is the management function that ... |
| en.wikipedia.org |
|
| Amazon.com: Organizing from the Inside Out: Books: Julie Morgenstern |
| Amazon.com: Organizing from the Inside Out: Books: Julie Morgenstern by Julie Morgenstern. |
| www.amazon.com |
|
| Organized-Living.com - Get organized, Professional Organizer tips ... |
| Articles and tips to help individuals organize their home or work life better. |
| www.organized-living.com |
|
| How to organize your home and office, organizing tips, articles on ... |
| LifeOrganizers.com is a rich resource of office and home organizing articles, tips, and fresh, easy ideas on how to get rid of clutter from every part of ... |
| www.lifeorganizers.com |
|
| The Virginia Organizing Project |
| VOP, racism, social justice, community organizing, leadership development, living wage, grassroots organizing, sexual orientation . |
| www.virginia-organizing.org |
|
| Center for Third World Organizing |
| A training and resource center dedicated to building a social justice movement led by people of color. |
| www.ctwo.org |
|
| Welfare Rights Organizing Coalition |
| WROC of Olympia, Washington, organizes groups of women and men who are current or former TANF recipients to watch how welfare and family policy is ... |
| www.wroc.org |
|
| Self-Organizing Systems FAQ for Usenet newsgroup comp.theory.self ... |
| Frequently Asked Questions about self-organized systems. |
| www.calresco.org |
|
| Beyond Bookmarks: Schemes for Organizing the Web |
| Beyond Bookmarks: Schemes for Organizing the Web is a clearinghouse of World Wide Web sites that have applied or adopted standard classification schemes or ... |
| www.public.iastate.edu |
|
| Organizing Institute |
| Program by the AFL-CIO to train union organizers and put them in the field. |
| www.aflcio.org |
|
| SouthWest Organizing Project |
| A statewide multi-racial, multi-issue, community based membership organization. Includes information on history, campaigns, and volunteer opportunities. |
| www.swop.net |
|
| Farm Labor Organizing Committee |
| The historic contract in North Carolina opens up a new chapter in the FLOC struggle for justice and ushers in a new era in farmworker organizing. ... |
| www.floc.com |
|
|