Search
Related Links

 

 

Informative Articles

Effective or Irritating: The Use of Pop Windows in Internet Marketing
A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like...

Is a Home Business Right For YOu?
Is a Home Business Right For You? Copyright © 2003, Stone Evans, The Home Biz Guy http://www.pluginprofitsite.com/main-5367 Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for...

Organized To Be Your Best! - A Book Summary
This article is based on the following book: Organized To Be Your Best! Simplify and Improve How You Work! By Susan Silver Adams-Hall Publishing, 2004 ISBN 0-944708-60-9 275 pages The Big Idea One of...

Positive Mental Attitude (PMA)
Tips on maintaining a positive attitude “For myself I am an optimist - it does not seem to be much use being anything else.” (Sir Winston Churchill) Some people are born with a constantly positive outlook on life, but most of us need...

Woud You Like To Start A Profitable Internet Home Business ?
Home Business :: You Can Succeed ! Have you always dream of owning your own Business and working in the comfort of your own home ? As human we all want to succeed. We all want the best from life. We all want to be wealthy, to have a great house,...

 
How NOT to Let PowerPoint Kill Your Presentation

PowerPoint is very popular in certain circles. In fact in some organizations a presentation can’t be given without it. But I invite you here to take a second look at the use of PowerPoint because:

·It’s overused
·It can be confusing
·It can be a crutch for insecurity
·It can be a mask for poor content
·It can be an overload on your audience
·It can put your audience automatically to sleep

Edward Tuft, who’s written several books on displaying information visually, is an advocate against PowerPoint. He believes those who rely on the PP cognitive style are "simply serving up PowerPointPhluff to mask their lousy content.”

Lousy content … or insecurity. When I first started presenting I used it because it’s a crutch to rely on, and a mask to hide behind. It’s like memorizing a speech, or reading it from notes. It gives complete control because there’s no space for those disconcerting questions you can’t answer when you’re new.

Tufte writes about Lou Gerstner, on his first day as president of IBM. At a meeting, he switched off the projector and said to the presenter, “Let’s just talk about your business.”

If you use PowerPoint as a crutch … would this not be alarming?

Suddenly you’d be called upon to know your subject well enough to just chat about it. I’m reminded of my grad school professor who said, “If you can’t explain this stuff to your next-door neighbor, you don’t know it.”
I do use PowerPoint, and effectively, and I’ve seen effective use of PowerPoint, but let’s first talk about why it isn’t good to use.

·It’s overused, and expected, so we tune out.
·It’s a sensual sleepdown – the whir of the machine, the progressing of the slides … the hum of the voice as it reads something … zzz …
·I have never seen anyone give a fully read PowerPoint or slide presentation who wasn’t tied to their umbilical cord. When it came time for discussion, they didn’t know their subject matter.
What is it good for?
·Outstanding for graphs and financial data.
·Excellent for emotion – photographs and art. A picture is worth a thousand words for emotional appeal.
·Good for a change of pace to wake your audience up suddenly.
·You can use it interactively – put questions up there that need answering.
·Variety.
·Words in another language.
·Geography.

HOW IS IT BEST PROJECTED?

We’ve ruled out rote use of PP – just reading a laundry list. Here is how to use the PowerPoint if you’re going to.

GRAPHS AND DATA

When you do use it for graphs or data, put up your data and give them time to look at it for a moment before you slowly talk through the figures. Some people know how to read a spreadsheet quickly. Others do not.

On the other hand, if you want to push something over on your Board, as I’ve seen done, blitz through it, because a spreadsheet on a screen is not easy to “grasp” quickly. Beware the rapid flipper of slides where data is concerned.

EMOTIONAL APPEAL

I could not have raised funds for the homeless without the emotional appeal of photographs. Most of us would rather not see suffering. Words are easily tuned out, and numbers are only numbers.

For emotional appeal, make your point and then put your photograph up there. You can talk about “homelessless” or you can show a homeless child on the streets. Point taken?

If you use this, give it time. Allow the photograph up there much longer than your busy planning left-brain would like. The reason you’re using it is because it has impact. Therefore LET IT HAVE IMPACT.

BEFORE AND AFTER

PP can be used effectively for “befores” and “afters”. If you’re proposing a new greenspace for your complex, perhaps a habitat (which can save your corporation lots of


money, BTW), consider photographs.

It works emotionally in the other direction as well. The Russians will never forget what the Germans did to St. Petersburg and there are plenty of “before” and “after” photos in the museums to remind the tourists. Did I mention EMOTIONAL IMPACT?

CONCEPT

Photographs and metaphoric graphics (money falling from the skies, women leaping over obstacles, the scales of justice) are excellent for illustrating concepts. If you use photographs, use the best. Sites such as www.comstock.com offer excellent royalty-free photographs.

If you are talking about team work, put a picture up there of a crisp photo of a team that appears to be organized, getting along, and positive in attitude. You could call it “suggestive” or “subliminal”.

I give a presentation on innate Strengths, a la StrengthsFinder® profile from Buckingham and Clifton. They have names such as Focus, Activator, Analytic, Strategic, Relator, and Connectedness. I’ve found photographs of people who illustrate these concepts that are pure Eye Candy. They have been well-received. I talk the concept, but I let them stare at the photograph.

What gets into the right brain stays there (see The EQ Foundation Course on my website.) www.gettyimages.com is a great source for images.

If you use graphics, use excellent ones. It’s worth paying for them. If you only have 3rd generation graphics, blurred and cheap-looking, you’re better off not using any at all. They make exactly the wrong impression, whatever impression you’re trying to make.

GIVE SOME RELIEF

In any presentation it’s good to change style because it wakes your audience up. You can count of many different learning styles in your audience, and it’s good to give each group something. There are different categorizations of learning styles, but consider listening, reading, moving around and touching things, interacting, and creating something.

TWO REASONS WHY IT DOESN’T WORK

When Baby Boomers were in school, they listened to a teacher/lecturer and either looked at him or her, or took notes. For this group, PowerPoint can be “overstimulating.”

Another large group in today’s work place grew up with Sesame Street and treat instructors like a television set, much less PowerPoint. As Ask the Expert for ActiveProNews, I’ve received more than one letter from college professors who say the students talk, eat, relax and socialize while they try to lecture, as if they were stretched out at home in front of the television set. For this group, PowerPoint is way “understimulating.” They don’t give it any respect.

IN SUM, don’t use PowerPoint just because everyone always does. Have a reason.

If you use it, use it judiciously, and well, and use first-class art. Visual images can be as effective as stories, in their impact, and are an emotionally intelligent way to present.

Try varying your presentation and make absolutely sure you could give your whole presentation without the PowerPoint. Otherwise you’re faking it, and your audience will know it.

Lastly, here’s a word from someone who’s been in the trenches. Another good reason not to automatically rely on PowerPoint is that at least once in your lifetime you'll show up and the equipment you need won't be there or won't work.

About the Author

©Susan Dunn, MA, The EQ Coach, http://www.susandunn.cc . I offer coaching, distance learning courses, and ebooks around emotional intelligence for your continued personal and professional development. For free ezine, mailto:sdunn@susandunn.cc. I train and certify EQ coaches. Get in this field, dubbed “white hot” by the press, now, before it’s crowded, and offer your clients something of exceptional value. Email for prospectus.

 

 

 

Content Menu
  • 10 netiquette new years resolutions

  • 10 tips for a successful job search

  • 10 tips for your appraisal

  • 10 tips to cope with negative emotions at work

  • 10 top tips for networking

  • 10 ways to kick the procrastination habit

  • 10 wisdom based wealth building strategies

  • 11 success tips to home based internet business

  • 13 crucial steps for selling a business

  • 15 ultimate success tips for your internet business

  • 19 ultimate success tips for your online business

  • 20 ways to improve your life

  • 3 traits for success

  • 5 interviewing mistakes that can lead to hiring the wrong person

  • 5 powerful strategies for depressed entrepreneurs

  • 5 successful marketing tips

  • 5 tips for better management of home business

  • 5 tips to start your own successful internet business

  • 6 tips to explode your offline or online business

  • 70 million people will be doing this by the end of 2005

  • 7 stepping stones to career growth and excellence

  • 7 steps to get started making money from on line marketing for newbies only

  • 8 tips for working from home

  • angel investors

  • are you a rhino success requires it

  • are you made to run an internet business

  • are you online to earn money or just to have fun

  • are you playing checkers or chess as a leader

  • are you right for a home based business

  • are you the next internet millionaire

  • are you the worst enemy of your business

  • army ranger reveals how to control corporate stress

  • attitude is almost everything

  • at least 7 success tips for a more profitable 2004 online

  • a beginner to beginners

  • a guide for customer service training tools

  • a leadership program for general contractors

  • a leaders or a jerk

  • a well trained cleaning crew reduces employee turnover

  • back to school tips 21 universal success secrets

  • balance your managerial life

  • balancing your 3 wealth material wealth spiritual wealth emotional wealth

  • barriers to effective planning

  • before they buy what you say 10 steps to selling yourself

  • believe that you can become a millionaire with your internet home business

  • be a success in sixty seconds

  • be your own boss work at home

  • blazing tips to start your own profitable internet home business

  • blazing tips to start your own successful internet business

  • blueprint for change

  • blueprint for leadership how to be a better leader

  • booking events shows

  • book summary the 17 indisputable laws of teamwork

  • building an internet business 5 tips to build a profitable business

  • business etiquette

  • can i be successful in my own home business

  • cash generation tips

  • change and performance training may not be the answer

  • changing careers to obtain the telecommuting lifestyle

  • characteristics of successful entrepreneurs

  • choosing an attitude that serves you

  • choosing a direct sales company

  • communicating effectively in the workplace

  • complete web site optimization for search engines part 1

  • considering the importance of corporate culture

  • consulting a different world

  • corporate manslaughter concentrates the mind of the ceo wonderfully

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • creating your own employment security

  • customer loyalty

  • customer relationship management

  • dealing with anger

  • dealing with business slowdowns

  • dealing with change and change management

  • dealing with difficult people

  • defining the qualities of a professional

  • delivering fantastic service

  • developing a casino mentality

  • developing the art of leadership

  • develop a we focus and not a me focus

  • difference is value added

  • does your business need an attitude adjustment

  • does your customer service suck

  • does your leadership development secure results

  • dont blame the economic downturn

  • dont confuse a work at home scam with hard work

  • dont discount the temporary position interview

  • dont go for broke

  • dont let the negative people get you down

  • do your own taxes

  • do you have the mindset of a successful business man

  • do you have what it takes

  • do you inspire or incinerate

  • effective or irritating pop window ads in internet marketing

  • effective or irritating the use of pop windows in

  • effective or irritating the use of pop windows in internet marketing

  • effective or irritating the use of pop windows in internet marketing copyright pradeep aggarwal www internet successkey com

  • embrace diversity to build effective teams

  • encouraging behavior that gets results

  • ensure your own success

  • entrepreneurs ask as a novice entrepreneur how do i feel less overwhelmed

  • expanding your view of whats possible with your internet business

  • expect the best and get it

  • factual employment screening part one

  • finally unique futures stock market trading curbs expose fear and perception secrets

  • financial freedom is it only a dream or just steps away

  • financial planning for your future

  • firing someone without resentment

  • first contact the source of customer loyalty

  • five habits of highly effective conflict resolvers

  • five hints for surviving a business slump

  • focus on your strengths

  • four critical success factors for business results

  • four reasons why small businesses succeed or fail

  • gainfully unemployed making the decision to strike out on your own

  • getting pr in your town realities to remember

  • goal setting for entrepreneurs

  • growing your business

  • guaranteed easy ways to gaining financial freedom

  • guidelines for choosing a guru coach or mentor

  • guy talk and the business women

  • heating up cold calls 21 tools for tremendous telephone techniques

  • hire the person not the resume

  • hiring and retaining good employees

  • hiring customer service representatives that are a perfect fit

  • hiring tip picking the best candidates

  • home based business on the internet

  • home based business success and the power of belief

  • home business success 5 things you can you learn from your ex boss

  • how do you get them to buy in to your idea

  • how effectively do you influence

  • how millionaires get to be millionaires

  • how not to let powerpoint kill your presentation

  • how our home based business saved us

  • how positive motivation can affect your online business

  • how the crab effect obstructs growth and how to conquer it

  • how to analyze the performance of your business

  • how to beat the competition with the basics

  • how to be an internet marketing champion

  • how to be successful in small business

  • how to build extreme customer service from the inside out

  • how to choose a corporate gift that hits the spot

  • how to create a stream of income

  • how to distinguish lucrative programs over online scams

  • how to get a standing ovation from your customerssuccessfully managing continuous improvement

  • how to make success a habit

  • how to overcome procrastination

  • how to overcome the obstacles of being new in business

  • how to start survive and finish your journey to super success

  • how to start your home business once and for all this year

  • how to start your own profitable internet business

  • how to stay motivated part 1

  • how to stay positive avoid negative people

  • how to stay positive in a negative world

  • how to use the past future and present in attaining success

  • hurdles to cross cultural business communication

  • if youre self employed remember to take time off

  • if you cant see it they wont do it

  • if you dont have a home based business start one today

  • ignite your business success

  • improvingcustomer service in large stock registrar cmpany

  • improving quality through coaching

  • increase business by squashing your fear of phones

  • index

  • innovation makes leaders

  • internet business are you the next internet millionaire

  • internet business great tips to start your own profitable internet business

  • internet business great tips to start your own profitable internet home business

  • introducing a mystery shopping program employees

  • investing in new zealand learn how to find unique investment opportunities

  • invitation marketing the ultimate traffic magnet

  • in control inside tips on interview success

  • is an internet business for you

  • is an internet business made for you

  • is a home business right for you

  • is drug screening too costly to do or do without one company has the answer

  • is your workplace suffering from contagious stress

  • its all about beliefs

  • its still about customer service

  • keeping the flame alive

  • keys to ensuring a successful business

  • know the building blocks of dialogue that lead to new learning innovation and synergy

  • know what matters most about pr

  • leadership development leadership styles and training

  • leadership development turn on your employees

  • leadership lessons for sales managers

  • leading bad actors to be good performers

  • leading with emotional intelligence

  • lessons learned from the downfall of dot coms

  • making the most of your year

  • management wants faster implementation of new organizational strategy part iii

  • managing your department during a coprporate crisis

  • managing your home based online business 7

  • matchmaker matchmaker make me a match how to choose the right business for you

  • matchmaker matchmaker make me a match how to chose the right business for you

  • maximizing the time of your life

  • mm4m manifesting millionaires

  • motorsports marketing sponsorship

  • narcissism in the boardroom

  • narcissism in the boardroom part i

  • need a sales boost try these

  • negotiating rates with your credit card company

  • negotiating real estate deals to win win

  • networking is like playing the piano

  • network marketing tips

  • nine steps to stabilize your business during the war of the new millennium

  • once upon a conflict

  • organized for success five keys for making home work work

  • organized to be your best a book summary

  • outsourcing spawning of indias jumpstartup firms

  • overcoming procrastination

  • part 2 of 5 how pipe dreams can become

  • part 2 of 5 how pipe dreams can become realities

  • performance management is not difficult

  • perspective is everything

  • plork creative laziness part 2

  • poor call centre performances driving motorists to go online for insurance

  • positive mental attitude pma

  • pricing your consulting services

  • professional net worth

  • proper behavior of a forex trader

  • pull an elastic band too far it snaps

  • recognizing generations

  • remember the 7 words of success

  • residual income awaits only by staying in the game

  • resolving workplace conflict 4 ways to a win win solution

  • revenge of the sith creativity and structure

  • rotator

  • salesmanship can be learned

  • sales techniques for artists crafters and small merchants

  • secrets of donald trump revealed

  • selling for beginners

  • sell your love

  • several dos and donts for starting a virtual assisting business

  • six figure professionals their seven secrets

  • six management tips for trying economic times part 1

  • six sigma

  • six sigma as a way to develop people

  • small home business ways to increase sales without money

  • something from nothing with something to share

  • spruce your environment spruce your spirit

  • squashing the procrastination demon

  • starting your business 3 tips for bootstrapping your way to the top

  • steps to success

  • stop sickies and make people happy at work

  • strategies of successful market offers

  • strengthen skills in time management

  • strengths of k professional

  • successful entrepreneurs

  • successful internet business start up 5 tips to buil a profitable business

  • success in business

  • taking responsibility a step toward progressive leadership

  • teaching students to keep out of credit card debt the parents role

  • techno marketing

  • teens 5 ways to make sure you get rich

  • telephone courtesy goes a long way

  • tension stress or creative tension new breakthroughs in personal productivity

  • ten commandments of proper e mailing

  • ten reasons why most people do not achieve financial success

  • ten tips to a job winning interview

  • the 11 best money saving ideas of all time part 2

  • the 11 best money saving ideas of all time part 3

  • the 7 best kept secrets to ultimately achieve success in your life and your home business

  • the 7 principles of business integrity

  • the business of speaking everyone has something to share

  • the center of your internet business you

  • the challenges of human resource management

  • the changing shape of family finances

  • the first 60 minutes of your day

  • the five ingredients for success no matter what business youre in

  • the importance of followers

  • the internet marketers love hate relationship with pop windows

  • the key ingredients for internet success

  • the key to high productivity is energy management

  • the little corporation who cried wolf part 2

  • the minefield to online success

  • the new staffing survival tactics that work

  • the philosopy of achievement

  • the reasons for financial failure

  • the seven best ways for salespeople and entrepreneurs to build awesome customer relationships

  • the seven deadly sins of management

  • the top 10 ways to improve your leadership skills

  • the top ten ebay buyer personalities

  • the true emergence of the purpose shopper

  • the world is not enough calling for a more ethical approach to personal finance

  • things do not change we do

  • time is of essence when managed

  • time management avoiding negative

  • time management progressed

  • tips for curing bad customer service

  • tips for getting your first credit card

  • tips to start your own profitable internet business

  • top 7 reasons why women business leaders are needed

  • top 7 ways to succeed in the business of speaking

  • top tips and advantages to start your internet home business

  • tortoise or hare get rich slow or fast

  • to be an effective leader do a check up from the neck up

  • to meet or not to meetwhat are the questions

  • transition to leadership training

  • truth or consequences how to give employee feedback

  • twitch speed reaching younger workers who think differently

  • universal success secrets

  • universal success secrets shared

  • we are exactly where we choose to be

  • what an emotional intelligence program can do for your organization in 2004

  • what bowling and success have in common

  • what company does your business keep

  • what i would include in a coaching book

  • when it pays to use incentive programs

  • when managers play the pr card

  • why employee satisfaction surveys and employee exit surveys make good sense

  • why is market research important

  • why many people fail to succeed

  • why things are the way they are

  • why work from home

  • why would anyone consider network marketing

  • why your business could fail and how to prevent it from happening

  • winning the game of retirement

  • work from home and make thousands is it for real

  • woud you like to start a profitable internet home business

  • your attitude to home based business

  • your internet business power system combining minisites content sites