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Effective or Irritating: The Use of Pop Windows in Internet Marketing
Effective or Irritating: The Use of Pop Windows in
Internet Marketing
By Hannes Johnson
A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they...
Hiring and Retaining Good Employees
Hiring good employees is not only important to business, it’s essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more...
Leadership Lessons For Sales Managers
Leadership, like class, is hard to define, but easy to spot. Someone once defined management as “the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization.” Managers get...
Six Sigma
Six Sigma Created by Ronald Munro Six Sigma is a proven approach focusing on reduction of defects and increasing product or service efficiency. Most companies use some form of quality control to accomplish this task. Quality control does several...
Your Internet Business Power System - Combining Minisites & Content Sites
There's a whole lot of discussion going on these days where
gurus are promoting the minisite system.
There are few that recommend creating content sites with
valuable information to promote your own products or affiliate
products.
Such...
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How To Get A Standing Ovation From Your Customers—Successfully Managing Continuous Improvement
How To Get A Standing Ovation From Your Customers—Successfully
Managing Continuous Improvement
Despite its many false starts, skeptical reactions and misconceptions, the Total Quality Management (TQM) movement has begun the slow process of changing the way
we do business both here and abroad.
At an ever increasing rate, our customers are not only requesting, but
demanding, that we provide more “customer service” for less money. If we decide that we wish to remain financially viable and to continue doing business successfully in these markets and segments, we must come to grips with the fact that this challenge is not just a short-term “problem” that will go away by
itself when the economy turns around. At the risk of using an over used phrase, all indicators seem to be pointing out that this is in fact a real paradigm shift and that it is absolutely here to stay!
Questions and concerns naturally arise…how much will our fundamental way of
doing business need to change in order to “just stay even” with the competition…will we be able to outperform our competitors…exactly what am I going to have to adjust in my own behavior and management style in order to get ever increasing results from the organization…am I willing to pay the price necessary both personally and organizationally in order to compete?
As you can see, the questions for how to get totally satisfied customers must be initiated from the customer’s point of view. By choosing to first see the world from their eyes and not our “organizational” eyes, we get a much better understanding of what the organization has to do rather than what we may already be doing. Learn to be more proactive in getting yourself and your organization to “be the customer” while evaluating your products and services.
Since the goal of this article is to be informative yet brief, I will give you 6 general ways to start transforming yourself and your organization into a quality machine that is always improving. However, it is important for me to stipulate
that an organization cannot and will not effectively evolve if the executive leadership is not completely committed to improving quality. More of what that entails will have to be the focus of a separate writing.
6 Ways to approach increasing quality in an organization:
1. Facilitate a more rapid progression towards quality through the use of repetition to build the behavioral and management skills your managers and allow them to more readily develop those skills.
2. Reduce management and supervisor frustration by developing a positive, results-oriented attitude within each manager, thereby creating a more positive and motivating organizational environment.
3. Develop overall management and leadership skills such as open and honest communication, delegation skills, coaching, planning, problem solving, time management, leadership and motivation.
4. Provide a system of goal setting and action planning with managers so as to permit the achievement of management’s objectives in conjunction with the Quality Management System.
5. Crystallize and communicate organizational objectives while monitoring progress and providing a systematic approach to effective time management toward reaching these goals and objectives. This will raise the level of each manager’s success and reducing frustration.
6. Integrate the goals of the organization with the personal goals of the managers, thus creating an environment of motivation and mutual commitment.
As you can well imagine, some of these goals will be easier to implement than
others but for all of them the time and effort will be greatly rewarded. The real objective is to have quality as a way of life for the organization and to have the improving of that quality a process that is defined and includes activities for every member of the organization.
Kirk Chadrick
CEO of Presence Consulting
About the Author
Kirk Chadrick is President & CEO of Presence Consulting and specializes in Management, Quality, and Process Improvement.
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