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THE PAST
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Motorsports Marketing & Sponsorship
Why Become A Motorsports Sponsor?
A company can benefit from motorsports sponsorship in many ways,
such as:
1. Driving Sales
Sponsorship
geared towards driving sales can be an extremely
effective promotional tool. Many successful companies use
motorsports sponsorship to stimulate consumer interest, which in
turn, generates sales. Sponsorship also drives traffic to their
web sites and increases online purchasing. This contributes to a
significant rise in overall sales volume as well.
2. Heightening Visibility and Creating Positive Publicity
Motorsports
sponsorship provides wide exposure in broadcast, print
and electronic media. This exposure creates positive publicity
and heightens visibility of your company's products and
services. The various media covering a racing event usually
include sponsor names and/or photos. Additionally, the media
coverage you often receive as a sponsor would prove too expensive if purchased outright, assuming
it was even available. Motorsports sponsorship often generates
publicity that could not have been bought.
3. Enhancing Image and Shaping Consumer Attitudes
Companies are often looking to improve how they are perceived by
a particular audience. One way of achieving this goal is by
becoming affiliated with well-liked sports personalities.
Professional auto racing is the largest spectator sport in the
world and reaches a consumer market that crosses all boundaries
of age, race and gender. Sponsoring<
/a rel="nofollow" href> a race driver is an excellent way to shape the buying
attitudes of this vast demographic and will help to generate a
positive reaction towards your company and its products and
services.
4. Differentiating from Competitors
The mere act of sponsoring<
/a
href> a race driver or team, especially an exclusive
sponsorship, is a significant way to create competitor
differentiation. Your company name can stand out head and
shoulders above the competition. Motorsports sponsorship is a
powerful weapon against a competitor with a larger advertising
budget. Sponsorship allows smaller companies to compete with
their industry giants and consumers often perceive sponsorship
in a positive way. Using motorsports sponsorship will
give you a decided edge over your competition.
5. Enhancing Business, Consumer and Employee Relations
Sponsorship
s that offer hospitality allow companies the chance to
entertain key customers and solidify business relationships.
Using sponsorship in connection with a consumer rewards program
increases goodwill and customer retention. Companies that use motorsports
sponsorship as part of their employee reward and
incentive programs experience increased productivity. Treating
employees to a fun day of racing excitement is an excellent way
to boost morale and to thank them for their hard work.
Summary
Motorsports
sponsorship is a powerful, cost-effective marketing
opportunity. The enormous international appeal of auto racing,
combined with careful planning, can elevate your company to new
heights of success.
For more detailed information about motorsports sponsorship,
please visit http://www.topspeedracer.com
Copyright © Louis "Topspeed" Albornoz. All rights reserved.
About the author:
Louis "Topspeed" Albornoz is a professional race driver that
offers motorsports
marketing services to large and small businesses.
Companies that would like a free proposal or additional free
information should visit www.topspeedracer.com
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