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Book Summary: Nice Girls Don’t Get the Corner Office 101
This article is based on the following book: Nice Girls Don’t Get the Corner Office 101 Unconscious Mistakes Women Make That Sabotage Their Careers By Lois P. Frankel, PhD Warner Books Inc., 2003 ISBN 0446531324 288 pages Dr. Frankel clearly...

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Why PR Packs a Punch
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 775 including guidelines and resource box. Robert A. Kelly ©...

 
ClickBank Link Theft: Is It Really That Bad?

If you have visited any of the affiliate-related websites or read any of the various ebooks about affiliate marketing, you’ve almost certainly seen references to the thorny subject of link theft. Indeed, so contentious is this issue that it is frequently discussed in forums and a whole arsenal of third party weapons has evolved to help defeat it. But is the problem really as serious it is made out to be?

As an affiliate, it is almost impossible to quantify the amount of commission you lose through deliberate link hijacking or other, less malicious, forms of commission losses. You can accurately measure the number of referrals you make to any particular merchant or product and your sales stats will tell you what percentage of these referrals result in sales. But you have no way of knowing how many sales occur in a manner that somehow deprives you of your commission.

Even merchants, who see the other side of the business relationship, can only guess at the true extent of commission losses. When a merchant reviews his overall sales stats he will see two types of sales: those on which an affiliate commission was paid and those for which there is no known affiliate. Within the former group, the majority will derive from genuine affiliate referrals, but a percentage will be the result of link theft. Similarly, within the latter group, a proportion will derive from the merchant's own promotional efforts and the remainder from other forms of losses, including bypassing. But that's as far as the analysis goes. There is no accurate way of isolating link theft from genuine referrals and, likewise, no way to determine the level of other losses disguised as direct sales. Even a merchant who undertakes no active promotion of his own cannot be sure that all of his un-attributed sales arise out of referral losses. Some of them may come from unsolicited search engine listings or inbound links from other non-affiliated websites.

However, an interesting experiment was conducted by Bogdan Ravaru, author of The HTML Security Report, in which he created the conditions necessary to accurately measure link theft. After launching a new software product, using a newly established ClickBank account, he signed himself up as the sole affiliate. By not publicizing his affiliate program, he could be certain that there would be no other legitimate affiliates.

He then used paid advertising to generate a small but rapid influx of web traffic to his sales page. He was pleased with the sales results - 13 immediate buyers for his product - but was astonished to find that 46% of them were referrals from affiliates other than him. Clearly, 6 of the 13 buyers were already ClickBank affiliates who had used their own affiliate accounts to secure illicit discounts on their purchases.

Of course, this is just one isolated experience. But other marketers have conducted their own trials and tend to agree that the overall rate of commission losses may be as high as 35%. Clearly, the problem is serious enough to have a significant impact on affiliate income.

There is a consensus of opinion among marketers that link theft is worse on products aimed at the online marketing community - the suggestion being that marketers are knowledgeable about the affiliate process and thus better able to manipulate it to their advantage.


There are also large variations in theft levels between different types of affiliate programs.

Affiliate networks, such as ClickBank, are much more susceptible to hijacking than standalone programs. This is because of the greater statistical likelihood that any given referred prospect will already be a program member. Few prospects would go to the effort of joining a new affiliate program, merely to secure an illicit discount, but many would be tempted by easy savings from an existing program membership.

Before ClickBank introduced its current hoplink procedure, it was possible for a link thief to misappropriate the commission on a purchase, simply by re-invoking the hoplink process using a manually entered URL. The ease with which a dishonest affiliate could "type and steal" made it an attractive target for casual thieves.

But this loophole was eliminated as part of a range of security enhancements introduced by ClickBank in August 2002. And referral security was further tightened during the October 2003 upgrade to the hoplink system. Although these measures do not constitute perfect solutions to the ongoing problem of link theft, the progressive enhancement of the referral system is helping to deter the casual hijacker.

Merchants can also play a role in protecting their affiliates against referral losses, both through education and through the use of protective technologies.

A small minority of merchants employs the somewhat drastic step of screening every purchase and validating the referring affiliate (if any) prior to the delivery of the product. The validation occurs in real-time, using a database of registered affiliates. If the referral comes from a known affiliate, the product is delivered in the normal manner. But if the referrer is unknown - as would be the case when a link theft occurs - the buyer finds herself in the embarrassing position of explaining how the referral occurred. Unfortunately, the technical challenges in implementing and managing such a system with ClickBank are likely to exceed the benefits it would deliver.

If all else fails, the affiliate can take her own steps to protect and survive. The simplest of these involves only minor changes to the HTML code used in the web pages containing referral links and other techniques, including the ever-popular link cloaking, are in widespread usage.

But, despite the considerable selection of protective technologies employed by ClickBank, its merchants and their affiliates, none is foolproof. For example, a determined link fraudster can defeat every known defensive system simply by deleting her ClickBank cookie file prior to making a purchase. If an affiliate is sufficiently savvy and committed to gaining an undeserved commission, nothing will stand in her way. Therefore, as with any business problem, we must avoid the temptation to become obsessed with referral security at the expense of our other profit-making activities.

Copyright © Tim Coulter. All rights reserved.

Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.

He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.


http://www.clickbankrevealed.com/


 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 

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