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Don't Use PR...
lose the confidence of your key target audiences discourage them from taking actions that lead to your successfail to achieve your department, division or subsidiary objectives. A sad scenario that should not occur. In fact, as a manager...
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The Origin of America's Corporate Elite (BC)
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4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably published. Most publishers wont even look at unsolicited manuscripts.

But, before approaching an agent to represent you, you should finalize the presentation of your book.

Agents dont have time to waste dealing with publishing wannabees who dont have, and may never have, a concrete project to represent. To busy agents, dreams dont make it.

If you approach an agent before youre prepared, you may never be able to contact them again. Theyll consider you a dreamer and disregard you emails and phone calls.

Elevator Speech

Before approaching an agent, prepare an elevator speech describing your project in the less than thirty-seconds it takes for an average elevator ride. If you cant, your project probably isnt ready for prime time.

Your elevator speech must answer four major questions:

- What is your book about?

- Who is going to buy it?

- How does it differ from existing books on the subject?

- How are you going to promote it?

1. What is your book about?

Finalize your books title and contents before contacting an agent.

The title is crucial to your books success. It must attract the attention of acquisition editors, book reviewers, bookstore managers, web surfers and readers. The title is often your one and only chance to make a sale.

Finalize your books table of contents and prepare a brief description of the contents of each chapter. You should also know how long your book is going to be and the number of illustrations, graphics or worksheet

Prepare two three, if youre a first-time author sample chapters and hire a professional editor to fine-tune them. Its better to show three perfect chapters than a finished manuscript filled with spelling errors.

You dont have to write your whole book before approaching agents. And your sample chapters dont have to begin with the first chapter, nor do they have to be in sequence. But, they must represent your writing at its best.

2. Whos going to buy your


book?

Next, show that there is a reachable market for your book.

Strive for urgency. Describe the market intrigued by, or frustrated by, your books topic. What symptoms does your book help solve? How many people share the problem? What are the consequences of the problem your book addresses?

Quantify your books market in terms of buying power, willingness to buy books and ability to be reached through associations or publications.

3. How will your book be different?

Next, position your book relative to existing books on the topic. Existing books on the same topic are a plus, not a minus. They prove there is a market for books on the subject.

-What are the strengths and weaknesses of existing books?
-Why will readers choose your book over existing books?

This section offers you an opportunity to describe your background and how it contributes to your book.

4. How will you promote your book?

Promotion is your responsibility, not the publishers. Your ability to promote your book is as important as your ability to write your book.

Start by identifying book reviewers and editorial contacts who can help promote your book. List publications that might run an extract from your book. Research producers who book guests for radio and TV interviews.

Discuss your speaking experience and willingness to travel to support your book. Describe how you will promote your book on your web site.

List authorities in your field who have offered to write a foreword or provide you with cover testimonials.

Agents are busy. To the extent you can sell your book idea as a realistic possibility in thirty seconds and can support your answers with research and strong sample chapters, you are well on your way to success.

After youve been successfully published, you may be able to sell a book on just the basis of an email. But for now, you must be fully prepared.

About the Author

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com

 

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  • index

  • indie artist management economic realities insightful strategies

  • inducting your staff online

  • industrial planning

  • influencing skills how to influence people

  • information exchange business communication

  • information products changing trends in 2005

  • ingredients for business success

  • insiders guide to snaring the best lease deal

  • insurance regulators focus on abusive sales practices

  • interactive charts are reinventing visual data

  • interactive mapping brings information to life

  • internal prisons the thief of productivity and quality in our workforce

  • internal prisons the thief of productivity in our workforce

  • internet marketing time management

  • internet publicist is it time for an assessment of your online marketing program

  • interview like a pro in five easy steps

  • inuit eskimo art as investments

  • investing are you ready

  • in a slump rejoice i say rejoice

  • in search of the good enough leader

  • irrigation sprinkler repair service create a profitable new service

  • irs audit a true story

  • irs fails as a tax adviser

  • is ebusiness for my business

  • is my money safe on the soundness of our banks

  • is our money safe part i

  • is there a magic marketing formula part 1

  • is the at home in your work at home business

  • is this any way to run your pr

  • is your business idea feasible

  • is your public relations investment paying off

  • italian cuisine more than pasta

  • it may be time to walk in an employers shoes

  • jacksonville new homes condominums and master planned communities among choices for buyers

  • jazz up your office for success ten tips to a comfortable and effective work space

  • job interview secrets revealed

  • job retention smart tips

  • job search strategies real estate to pharmaceutical sales career change

  • job talk the heart of productivity

  • journey to ghana

  • keep your training sessions on track hire a full service conference center

  • keys to starting your own clothing company

  • land for development things to think about

  • leadership development leadership styles and training

  • leadership lessons piloting in turbulent times

  • lead by example not just talk

  • leasing is often better than buying

  • lessons from a six year old

  • lets make training more interesting

  • let design take you to different heights of creativity

  • let your appearance speak for you not against you

  • let your products sell your name for public speakers

  • leverage in your home business guarantees success

  • liberate your time by developing your company organization chart

  • life long learning

  • lights camera action files organizing your office by task

  • lone wolf lead wolf

  • looking for angels

  • lost in a sea of cards how to stem the tide of business cards

  • maintaining your motivation

  • major gifts how to get more of them for your nonprofit

  • make a decision and take action

  • make a difference sweat the small stuff first

  • make a note what i learned from jack canfield and ted nicholas

  • make money working at home

  • make sure youre holding the right cards

  • make way for a new diversity book

  • make your home party a success

  • make your mark how to attract clients and grow your business

  • making beautiful music with your financial plans

  • making money in your underwear the jeff paul marketing system

  • making profitable lemonade from lemons

  • making your item get the best bid on e bay

  • management wants faster implementation of new organizational strategy part ii

  • managerial survival key

  • managers and pr one thing is clear

  • managers get real please

  • managers got a grip on your pr

  • managers have you been shortchanged

  • managers need basic pr

  • managers paying for pr lite

  • managers pr more than tix and plugs

  • managers which pr is right for you

  • managers who spend pr wisely

  • managers who tap into prs value

  • managing conflict in life work using ancient and modern approaches

  • managing the income portfolio

  • manufacturing public relations checklist key to tr cutler presentation

  • manufacturing sector public speaker tr cutler is ranked 1

  • mapping software putting data visualization on the map

  • marketing flat is it your plan or your vision

  • marketing is a system not an event

  • marketing your business how do i adapt to the internet

  • market impeders and market inefficiencies

  • master card merchant account providers

  • master the art of communication part 1 of 2 using your passion to make a connection

  • maximize sales and minimize returns with learning styles

  • maybe the strongest pr on planet earth

  • meaningful diversity creating cultures of inclusion

  • men is your dress hindering your career prospects

  • metaphorically selling

  • microsoft and gomembers featured presenters at the national ams users group conference

  • microsoft crm implementation customization support overview for consultant

  • missing profits by 12 inches

  • mlm and the internet what a perfect match

  • mlm recruiting mlm online recruiting 101 for network marketing

  • monday morning mindfulness

  • monday morning mindfulness 08 23 2004

  • money management ideas for large cap stock trading

  • more than just a logo creating your companys corporate identity

  • more uses for your business plan

  • mortgage loan understanding fico scores

  • motivational operations

  • move key audiences to actions you want

  • moving key audiences to take action

  • mr

  • networking 1

  • networking 101

  • networking basics turn yourself into a profit making giant

  • networking tips

  • network marketing is it a home based business

  • network marketing on autopilot

  • network marketing tips helping strangers first makes no sense

  • network marketing training mlm secrets to a scorching success in 2006

  • never be caught cardless again five tips to help you remember business cards

  • never throw business away

  • new home buyers who represents you

  • niche product creation for beginners

  • nine advance networking skills for seasoned networkers

  • nine sure fire ways to boost your career

  • non profit organizations what are they

  • nothing happens until someone sells something

  • nothing happens until someone sells somthing

  • office gossip what can you do

  • olga brunner of a good daughter to guest on coping with caregiving radio saturday may 14 at 3pm est

  • one minute feedback

  • online financial advisors at paladinregistry com

  • online promotion beats traditional ten one

  • opening your own tea business

  • open source office software

  • organisation tips for the mobile executive

  • organising your personal affairs

  • outsourcing a positive approach for small businesses

  • outsourcing cad services

  • out door sign

  • overcoming the document tracking challenge

  • overcoming work addiction

  • part 2 of 5 on the home business set up guide

  • patience not panic survive and thrive through economic turbulence

  • persuasive communication

  • pitching to employees

  • planning for 2002 business recovery use public relations firepower

  • point your window washing business towards success and profits by taking massive action

  • powerful presentations build your business

  • powerful words in sales

  • practice makes perfect 7 tips for making the most of your presentation practice

  • practice on purpose working on your business

  • practice speaking

  • pragmatic consulting from the clients perspective

  • prepare your business for opening day

  • prepare your home for sale kitchen makeover ideas

  • preparing for your media interview

  • preparing for your startup venture

  • preparing your home for sale make needed repairs

  • presentations that get results leaves your audience with a memorable experience

  • presentation design why is well done so rare

  • presentation paranoia

  • presentation pitfalls series top 10 content mangement mistakes

  • presentation pitfalls top 10 content management mistakes

  • presenting a deal to a money source

  • presenting your home business

  • present statistics in context

  • present your message with power and pizzazz

  • present your statistics in context for more impact

  • preventing malicious spyware or adware from hijacking your computer

  • primary customs procedures in russia

  • profitability pricing strategies to make money

  • profit from effective public speaking

  • prove it with a mini site

  • providing a target yields better results

  • pr advice you didnt ask for

  • pr and the small matter of results

  • pr a potent force for success

  • pr essential to your success

  • pr focus on what matters

  • pr heres all you need to know

  • pr lets cut to the chase

  • pr still a mystery to some

  • pr that entrepreneurs often overlook

  • pr the thrill of a good idea

  • pr where it matters most

  • public relations 8 fix factors

  • public relations for new enterprises

  • public relations going o k

  • pull an elastic band too far it snaps

  • quality beats quantity every time

  • questions to ask a canadian realtor

  • questions to ask a realtor

  • questions to ask yourself to prevent costly errors on your printing jobs

  • quick presentation tips

  • quick tips for keeping clients

  • raising money for your company

  • ramp up your newsletter to build a strong business

  • rapport vs compliance how to get a completely compliant prospect

  • real business opportunities and tips

  • real estate buyers beware get representation you need representation

  • real estate development marketing a specialist article for those interested in real estate development

  • recycle your work

  • redefining distance to market your company

  • referrals are our lifeblood heres how to get them

  • remember what your mother told you repetition works

  • repairing bad credit basics

  • resume objectives the hidden pitfalls

  • retaining employees and customers is a family affair

  • retirement calculators advantages

  • retirement party ideas

  • reverse mortgages a reversal of the mortgage process

  • right pr empowers a manager

  • right pr focus a powerful advantage

  • risk identification assessment and allocation in buying a business

  • robert rodriguez weathers the stock market

  • rotator

  • rss ego searches

  • r eoc recruitment and retention employer of choice

  • salesmanship can be learned

  • sales force of the future its not about selling

  • sales rquires you get your foot in the door

  • sales secrets you can use

  • sales training success tip the gift of gab good or bad

  • same old same old pr still tops

  • santa is wired

  • seecrets on investment tired of making huge losses in the stock market part 1

  • seecrets on investment tired of making huge losses in the stock market part 2

  • selecting an equity finance consultant

  • selling for beginners

  • selling is easy when youre first fast and foremost

  • selling the dr seuss way

  • selling to your difficult person

  • selling your home yourself pricing it appropriately

  • seminars prepare to meet your mentor

  • seven preparations for writing a business plan

  • seven secrets to buying a franchise

  • sharpen your writing with structure

  • shopping for a franchise

  • should you write your own business plan

  • simple ideas for great 4 color postcards printing

  • simply awful training tips

  • sixty seconds to a more creative you

  • six pillars of business and marketing success

  • six pillars of business marketing success

  • six quick tips to build charisma

  • six steps to becoming a powerful public speaker

  • six ways video web conferencing can benefit your business

  • slash your phone bill in half now

  • slovenia the star pupil

  • small businesses big obstacles

  • small businesses make a big impression use a meeting and conference center to connect with clients

  • small business investments

  • some things to consider when selecting a leads exchange group

  • south florida employees reduce work hours by 15 to care for parents

  • south florida employers lose 6100 annually in productivity from employees taking care of parents

  • so good you can sell a ketchup popsicle to a woman in white gloves

  • so whats wrong with strategic

  • so you think you want to be a telecommuter

  • so you want to be a freelancer

  • speaker partnership offers trade show value

  • speak with es part 1

  • speak with es part 2

  • speak with es part 3

  • special delivery tips for improving your humor

  • speed as a trend

  • staff solutions how to help your staff get organized

  • starting a jewelry business home parties are a great way to sell your work

  • starting a successful direct sales business

  • starting your at home voiceovers business

  • starting your at home voice over business

  • start a herb garden home business

  • staying excited about your business

  • stock market is overbought

  • stop trying to sell and start trying to help part ii

  • story telling as a business tool

  • story telling as a tool for trainers

  • story telling with a purpose

  • strategies for creating a niche business

  • striking a balance take time off to be more effective

  • successful realtor

  • success doesnt happen overnight

  • success tip making your business look bigger to your customers

  • surviving a business project

  • surviving corporate politics

  • surviving corporate politics part 3

  • surviving in corporate amercia part 1 email

  • sweat the small stuff for great customer service

  • take a leap how to take your business to new heights

  • take it to the web

  • take your good idea one step further

  • tap into your executive information system

  • tax relief program information

  • teamware answers the 5 questions of document collaboration

  • team building celebration plan perfect for any time of year

  • team building part 2 honesty is the key

  • tendering and development preparation is the key

  • ten fatal flaws frequently found from the podium

  • ten fun ways to liven up any presentation

  • ten quick tips for outstanding presentations

  • ten reasons to implement choice theory in your organization

  • ten reasons why salespeople fail to sell their cleaning services

  • ten steps to mlm success

  • ten tips on using flip charts and whiteboards

  • ten ways start ups use venture leases and loans to generate millions

  • ten ways to ensure your business success in 2003

  • ten ways to sharpen your business edge

  • that wow moment

  • theres no place like home except for victims of mortgage fraud

  • there are many solutions to a great tender or proposal

  • the 10 step resume critique

  • the 1 reason more people dont succeed in their home business

  • the 401 k dilemma how managers can attract more employees to join company plans

  • the 5 pillars of sales champions

  • the 6 ps of personal marketing

  • the 7 basic rules of proper presentation design

  • the accountability alignment process three steps to an accountable organization

  • the almighty business plan

  • the best home based business opportunities what everyone wants

  • the big lie

  • the blessings of the black economy

  • the booklet journey

  • the business of speaking everyone has something to share

  • the cost of raising money

  • the day my laptop was stolen almost killed my business

  • the deception perception pay no attention to the man behind the curtain

  • the demise of the mittelstand

  • the different types of web conferences

  • the dirty little secret about real estate 800 call capture systems

  • the end is the beginning

  • the expert advantage why it pays to establish yourself as an expert

  • the four biggest reasons why businesses fail and how to avoid them simply easily and without fuss

  • the four laws of leadership part two

  • the gibson company finds new building for resmae

  • the gold is in the opt in list

  • the home business boom

  • the importance of advertising your home business

  • the importance of developing a training program for your company

  • the internet and network marketing

  • the internet marketer

  • the key to high productivity is energy management

  • the key to success choose the right partner

  • the leadership talk the most powerful leadership tool of all part 1

  • the leaders fallacy may prove howard deans undoing

  • the meaning of forex price charts and how to use them

  • the meat inside a winning proposal

  • the missing link in presentation skills training

  • the most important pr in america

  • the network within

  • the newest case for human capital

  • the origin of americas corporate elite bc

  • the pendulum swings right

  • the pitfalls of procrastination

  • the presentation after the presentation

  • the press release what to do to attract the media

  • the ps and qs of public speaking

  • the quick fix interpersonal skills training

  • the real story of the little engine that could

  • the red carpet treatment

  • the right speaker makes a big difference

  • the right writer how to choose your next freelancer

  • the road to success

  • the secret to marketing with trade show display units

  • the seven essential elements to successful business communication

  • the seven keys to successful offsite meeting management

  • the shocking truth about how to make money on the internet

  • the tendering process

  • the ten habits of highly effective speakers

  • the three factors of leadership motivation

  • the top 10

  • the top 10 mistakes made in business plans

  • the top 10 time termites and how to exterminate them

  • the top twelve e mail mistakes that can sabotage your career

  • the truth on mlm can set you free

  • the ultimate legal library to help you build your business

  • the ultimate pr scam

  • the ultimate sales tip give up the need to sell

  • the ultimate web site marketing strategies that you should know

  • the value of conferences for the independent publisher author

  • the venture capital myth

  • the worst pr mistakes

  • things do not change we do

  • those little things

  • thoughtleading the art of separating yourself from the pack

  • three methods for writing a business plan

  • three steps to writing your own resume

  • throw in an extra banner stand

  • throw out your selling language unlock your natural voice

  • time is a fleeting thing

  • time management and how it affects your kids

  • tips for a successful trade show

  • tips for purchasing your companys laptops

  • tips for successful event planning

  • tips for successful home show businesses

  • tips for working at home

  • tips on boosting small biz profits

  • tips to energize your presentations

  • tips to maximize the sale of your business

  • tips to starting your own business

  • top 10 business e mail basics

  • top 10 es to motivate and influence an audience

  • top 10 mistakes entrepreneurs make before they even start

  • top 10 mistakes made in business plans

  • top 10 reasons your business needs a website

  • top 10 ways to turn clients into raving fans

  • top 5 hottest homebased businesses to start in 2006

  • top 7 steps to better public speaking

  • top 7 tips for speakers

  • top 7 ways to succeed in the business of speaking

  • top 7 ways you can save and earn money using web conferences

  • top 8 stress generators at work places

  • top ten reasons to partner with someone

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  • tough times demand resilient leaders

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  • triple your business in three ways

  • trust the key to success

  • turbo charge your career with the most powerful leadership tool of all the leadership talk

  • turbo charge your career with the most powerful leadership tool of all the leadership talk part one

  • turbo charge your career with the most powerful leadership tool of all the leadership talk part three

  • turbo charge your career with the most powerful leadership tool of all the leadership talk part two

  • turn your marketing pieces into marketing masterpieces with these five design techniques

  • tweaking your tweakables

  • two methods of marketing using joint ventures

  • uncovering soul in the workplace

  • understanding best payday loans to make them a rule rather than an exception

  • unethical behaviors and dirty tricks of real estate agents

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  • use a real estate agent open doors to all the possibilities

  • use feng shui coins to increase your income

  • use headline cards to improve your speeches

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  • use these 130 plain english agreements

  • vc secrets what the business plan books dont tell you

  • venture leasing a smarter way to build enterprise value

  • virginia estates hounds horses farmettes and luxury

  • virtual assistant do you need one

  • virtual offices profitable alternative to paying high rent

  • virtual office communication choices with internet based business

  • voice over talent getting paid for the gig

  • walmart and the rules

  • wanted a dictionary perfect leader

  • want to know more about your visitors

  • warning living trust scams targeting our seniors

  • ways to cut down your home business expenses

  • ways to find a successful home business

  • wealthy people became rich thanks to their assets

  • wealth is around the corner

  • website conversion secrets revealed

  • website development become your own expert

  • website magic how to compact ten online seminars into one free e book

  • web conferencing a boon to businesss

  • web conferencing finding a service provider that meets your needs

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  • whats wrong with you why dont you understand me

  • whats your clients style

  • what an emotional intelligence program can do for your organization in 2004

  • what are the steps to becoming gainfully unemployed

  • what can the internet really do for me 12 key benefits

  • what does it take to be an entrepreneur

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  • what every business person should remember about making winning presentations

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  • what is a business analyst part 1

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  • what is a notary public

  • what is confianza and why is it important

  • what is data visualization

  • what is executive presence

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  • what is the cmmi

  • what is the purpose of a website

  • what makes a good performance appraisal

  • what makes a great presenter

  • what many pr users ignore

  • what matters in attracting people to your home business

  • what personal assistants really want

  • what pr does best

  • what sort of training is most effective

  • what to ask before attending a meeting

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  • what to do if your business loan is not approved

  • what to look for in a computer classroom rental

  • what to look for in presentation folders

  • what your personal assistant really wants

  • what you must know when marketing your business

  • when do you ask for a refund

  • when leaders train how to avoid the pitfalls

  • when their tips meet our business

  • when your product makes people feel great you make money

  • where did the customers go

  • where to find quality images that are free for commercial use

  • which pr is right for you

  • which pr judge for yourself

  • wholesale buyers versus retail customers

  • who are your most likely customers and what do you know about them

  • who is running your business

  • why all managers are alike

  • why americans find predatory lending offensive

  • why are you doing everything yourself

  • why branding is vital for your home business success

  • why cant you be more like me

  • why conventional wisdom is almost always wrong

  • why does facta matter to me

  • why do you want pr

  • why factor invoices accounts receivables financing

  • why good pr warrants your attention

  • why men lie and women cry

  • why not juice up your pr

  • why people say there is no money in internet marketing

  • why pr is an engine for economic growth

  • why pr is a vital force

  • why pr packs a punch

  • why work slow down can be the virtual assistants best friend

  • why write down your ideas

  • why you hate to sell

  • why you need to buy and sell gold coins part 4

  • why you should outsource your business writing projects

  • why you should use full color printing

  • wicked problems structuring social messes with morphological analysis

  • will the real you please stand up how to prevent identity theft

  • winning proposals 10 guidelines

  • winning the bid doesnt mean you must be the lowest bidder

  • workflow management software businesses are getting into the flow

  • working from home is a family affair

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  • work at home business basics bringing in clients

  • work life balance tips for the business traveler

  • would you hire sir isaac newton the introvert

  • write and speak for the ear

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  • yesterdays hero

  • youre invited to a meeting now what

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