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ALL Presenting is Persuasive
All Presenting is Persuasive
After stumbling a bit, most presenters are able to name the
purpose of any presentation they might give. However, most
really stumble when asked if their presentations are meant to
persuade anyone of...
Credibility + Exposure = Adult Ed Teaching
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many executives and entrepreneurs have found an answer: they teach...
How to Help Adults Learn Best
How to Help Adults Learn Best Three Keys to Help Them Stretch!
"Everything must be made as simple as possible, but not one bit
simpler." -- Albert Einstein
Here's something for you to try. (C'mon, I'll wait for you to
get out of your...
Is Your Business Idea Feasible?
Is Your Business Idea Feasible? By Darrin F. Coe, MA 10/26/04 So you have a love for business, have a talent or skill you’re passionate about, and believe you’ve come up with a great business idea? Before you push forward you should consider doing...
WARNING! Living Trust Scams Targeting our Seniors
Don't loose Medicaid Benefits because of a Living Trust! My grandmother recently responded to a post card advertising piece received in the mail. The company that sent the post card eluded that they were 'approved' by AARP and made the claim ...
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Bar Graphs and Presentations
Let's make business reporting simple again. In the age of
information, many of us are experiencing information overload.
There is such a thing as gathering and presenting too much data,
and the business world struggles to present information in a
rich, powerful, and stimulating manner without crossing the
information overload threshold. Remember when you were young and
just conquering the skill of reading. Sure reading was fun, and
our minds processed a lot of information from the words that we
read, but didn't the illustrations in the books have a more
lasting affect? The old saying reminds us a picture is worth a
thousands words. We can use words to describe a situation, but a
picture really encapsulates the ideas we are trying to get
across.
We can apply this lesson to the business world. When presenting
information to a conference room full of business professionals
we are eager to first obtain, and then retain their attention.
This can be achieved through pictures. Now, I am not suggesting
that you take your doodling and add it to your presentation, but
what I am suggesting is that you make better use of custom
charts such as bar graphs
and bar charts in your presentation. Business graphs are an
essential tool to good presentations.
Various types of business graphs, such as bar charts and bar
graphs can offer a simple, but meaningful representation of the
information you are trying to relay to your audience. Bar graphs
can leave a more lasting impression in the minds of your
audience members than a slide offering a comparison of
quantified data. For instance, when you see a bar chart, what
jumps out at you first? For most people the tallest bar is the
bar that is noticed first. You might also notice the shortest
bar rather quickly as it stands out as well. In all likelihood,
as a presenter you are hoping the eyes of your audience members
will gravitate to the extreme ends of the spectrum, either the
tall bar or the short bar on the bar chart. Now that you have
captured
the audiences' attention and directed it towards the
information you wanted to discuss, you are free to continue with
your presentation.
Or perhaps you want to use your bar graphs in another manner.
Rather than emphasize really high sales or really low variable
costs, you wish to show an increasing sales trend. In this
scenario, your bar chart would represent your monthly sales
across a certain time period. Upon presenting the bar chart, it
would be clear to the audience that sales had increased
substantially each month from January to August. Again, by using
bar graphs you have painlessly grabbed the attention of the
audience, directed it toward the topic you wanted to discuss and
now you can make the points that are important to you.
When using business graphs in your presentation be sure to keep
a few things in mind. Label the bar chart clearly so the
audience doesn't spend all its time trying to figure out what
the bars represent. Make your bar charts
vibrant - use strong colors to make bars of interest standout
and soft subdued colors to make the other bars less conspicuous.
Keep the information represented by the bar graphs as relevant
as possible. Just because you have a beautiful bar chart doesn't
mean it should be used in your presentation. If you have created
bar charts that will enhance your presentation then incorporate
them into the presentation, otherwise leave them alone. Most
importantly, be creative with your visualizations and have fun.
Your audience will enjoy your presentation more and come away
having learned everything you hoped they would thanks to your
great business graphs.
Adam Smith is an informational author for 10X
Marketing. More information on integrating business
graphs into your presentations can be found at Corda.com
About the author:
None
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