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How To Talk To People About Business
One of the greatest things about the current home based business industry is that people from all walks of life are having success with it. Isn't it nice that you don't have to go to medical school or get a Harvard MBA to be able to...
How to Use Your Current Job to Feed Your New Business
For most people, starting a new business involves a gradual transition from their “real job”. Often you can take advantage of your current employment by using a few simple tips. There are several company perks you should utilize to the fullest...
Presentation Design – Why Is "Well Done" So Rare?
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Public Relations for New Enterprises
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Triple Your Business In Three Ways
There really are only 3 marketing functions...once you master them, the rest of the game is pretty simple.
Every small business owner wants more business. So what do they do. They focus all of their marketing attention one thing -...
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Good Design Makes Good Sense
Copyright 2005 Marketing Maven
Organized your pencils and pens lately? Sorted your clothes into
a logical system in your drawers? Then you already understand
the basic elements of good design: it's practical, it's
systematic, and it makes life easier.
In the same way, marketing materials that use good design make
business easier for your customers. Layout and presentation make
the difference as to whether people will understand your
products and services. This is why a well-designed ad
outperforms one that's thrown together using intuition alone.
Well-designed materials become even more important as their
complexity grows. For instance, an ad typically gets someone's
attention for five seconds. In contrast, a brochure has the
potential to claim much more of your prospect's time and
commitment. Hand a customer a poorly-formatted, hard-to-read
piece and you may lose them forever.
So is good design really as simple as organizing your tie
collection? Well, not quite. But there are some hard and fast
rules you can follow. Use this checklist for your next project.
Structure and time your piece correctly, and then brace yourself
for every businessperson's dream: informed customers who are
ready to do business with your company.
Five Basics of Good Design
1. Never obscure your message. The KISS (Keep It Simple, Smarty)
rule applies equally well to writing
copy, creating graphics,
and choosing a format.
2. Work backwards from your goal to your marketing piece. Listen
to your customers' needs before you make a decision about how to
fill them. A website may not initially appeal to you as a tool,
but if your customer base is using the Internet, it may be a
great way to deliver your message.
3. Present similar kinds of information in similar ways. People
love to look for patterns. And we feel good when we find them,
so let your customers in on that happy feeling. Chances are it
will help them retain your information better and use it more
effectively.
4. Save special effects for the 4th of July. Just because you
can print in all caps in that cool new font, it doesn't mean you
should. Readability wins out over gimmicks every time.
5. Be practical and be dedicated. Consider all the steps
involved in a project, from the time you spend creating it all
the way through to postage or follow-up calls. Commit to
following through on every item or your project may not succeed.
About the author:
Wendy Maynard, your friendly Marketing Maven, publishes
REMARKABLE MARKETING, a free weekly ezine for entrepreneurs,
business owners, and freelancers. If you're ready to skyrocket
your sales, easily attract customers, and make more money, sign
up for her FREE ezine and marketing report now at
http://www.gomarketingmaven.com
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Oral Presentation Advice |
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ... |
www.cs.wisc.edu |
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Presentation Skills |
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lorien.ncl.ac.uk |
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Presentation Helper - Free PowerPoint templates, help, advice and ... |
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas. |
www.presentationhelper.co.uk |
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Neurobehavioral Systems, Inc. |
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows). |
nbs.neuro-bs.com |
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Why tables for layout is stupid: problems defined, solutions offered |
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www.hotdesign.com |
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The Gettysburg Powerpoint Presentation |
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norvig.com |
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Presentation Zen |
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www.presentationzen.com |
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Presentation - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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OSCON 2005 Keynote - Identity 2.0 |
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www.identity20.com |
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Presentations - Effective Communication - Public Speaking |
Tips and tools for creating and delivering presentations: text, techniques and technology. |
www.presentations.com |
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Presentation Information Resources - Presentation Technology News ... |
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ... |
199.249.170.231 |
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Effective Presentations homepage |
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ... |
www.kumc.edu |
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Impress |
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ... |
www.openoffice.org |
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PRESENTATIONPRO - experts for Microsoft PowerPoint |
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds. |
www.presentationpro.com |
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Leadership - Presentation Skills |
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ... |
www.skagit.com |
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Presentation: See what people are saying right now on Technorati |
See all blog posts tagged with presentation on Technorati. |
www.technorati.com |
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Secretary of State Addresses the U.N. Security Council |
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ... |
www.whitehouse.gov |
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Rubric |
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ... |
www.ncsu.edu |
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Presentation Skills |
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
www.see.ed.ac.uk |
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