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Building A Sales Force That Pays For Itself
The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that...

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How to BOOST and GENERATE more income into your business

How to BOOST and GENERATE more income into your business
By: Janet L. Hall

When was the last time you sat down and reviewed your business plan? Have you ever done a business plan?

Today, right now, why not just sit down and write a simple plan of where you want your business to go and what you need to do to get it there. Why not sit down, write out what you want you business to accomplish and what it will take to meet those wants.

Here are ten questions to ask yourself while planning:
1.Do you have a product and are you offering it in every form of media possible? (book, e-book, booklet, e-booklet, articles, disk, CD, DVD, video, audio)
2.Can you make a product?
3.Do you have a niche for your products or services?
4.Is there a niche you haven’t thought of or tried?
5.Do you have an associate, partnership, or joint venture program or participate in any?
6.Are you getting the publicity you deserve?
7.Do you give interviews?
8.Do you have something you can talk about, train others to do, or want to become a presenter?
9.Do you network at the right places, with the right people, at the right time?
10.Do you volunteer in your community?

If you answered NO to most of those questions, think again. I have searched the Internet far and wide, for many long hours and read, researched, and reviewed many tools that I thought might help my business and Internet business. Now I’d like to share these proven tools with you to help you accomplish what you want to do and CAN do in your business. I have personally used, and am implementing all the recommended tools below and have become an associate or affiliate member of some; that’s how much I believe in them. These tools have opened my eyes and have helped me rethink my business plan and what I CAN do! I still have a lot of work to do with all the information I’ve learned, but the point is I’m working it and my business and income is changing for the better because of these tools.

~~ DIFFERENT MEDIA’S in WHICH TO CREATE YOUR PRODUCTS:
If you already have a product, rethink it and see how you can re-offer it.
My dear friend and client, Tom Antion, has a product, * Electronic Marketing Butt Camp on CD *at http://www.antion.com .cgi/123221/buttcampcd.htm
His CD is packed with how-to information for Media Marketing, Telephone Seminars, E-Books, CD Productions, Auctions, and much, much more. He named it Butt Camp because he sits on his butt all day making money and so can you! (Don’t let the title of his site, Speakers Shop, scare you away. Believe me, his stuff is not just for speakers BUT that is his niche market).

~~ HOW TO CREATE A PRODUCT:
If you don’t have a product and would love to learn how to create one, check out, * Make Your Knowledge Sell * at http://www.sitesell.com/overhallsales.html Ken Evoy’s manual will tell you step by step on how to develop a product and how to sell your product.

~~ FINDING YOUR NICHE and MARKETING FOR YOUR PRODUCTS:
Another useful tool, * The Insider Secrets to Marketing Your Business on the Internet * Home Study Course that I highly recommend is at http://www.marketingtips.com .cgi/47903 Corey’s site is also loaded with lots of FREE marketing information.

~~ ASSOCIATE AND AFFILIATE PROGRAMS:
As you can tell by the links above, I am in associate and affiliate programs. There are MANY on the Internet that you can join but I highly recommend that you only join such a program if you truly believe in the product and you are going to actively help promote it. This is another way you can generate some additional income into your business. Once you develop a product, you can offer your own associate or affiliate program. If you like Tom and Corey’s tools, you can also become an associate. To


become an associate of Tom Antion’s click http://www.antion/com .cgi/123221/associates/assoc_program.htm
To become an associate of Corey’s click http://www.marketingtips.com/sr .x/47903 to join.

~~ PUBLICITY:
If you need help with publicity then you need to check out Joan Stewart’s site at http://www.publicityhound.com Although I don’t personally have any of her tools, I have heard Joan speak and she has a TON of ideas to help you get the publicity you deserve.

~~ DOING INTERVIEWS:
Joe Sabah has a database with 700 + radio talk shows who interview guests by phone at http://www.joesabah.com His database contains contacts, addresses, phone and fax numbers and it comes with a WONDERFUL book that takes you step-by-step on how to make first contact and how to get on radio talk shows. Tell Joe that Janet from MD says HI!

~~ SPEAKING:
Speaking of speaking, make your speaking, presenting, or training dreams come true! When I decided I wanted to become a professional speaker I knew I had a lot to learn; especially when a meeting planner called to hire me for a BIG speaking engagement. I had no IDEA about some of the things she was talking about! (I had experience as a presenter and a trainer but professional speaking is another can of worms and so is dealing with meeting planners!) Meeting planners have a whole different language and you need to know what to ask or tell them. So where did I turn? You guessed it, my friend Tom Antion. Tom practically gives away * trade * secrets and his speaking knowledge in his * Wake “em up * tools at http://www.antion.com .cgi/123221/public-speaking.htm If you want to become a GREAT speaker, trainer, or presenter, this is a MUST!

~~ NETWORKING:
Is networking working you or are you working it? I want to caution you about joining every networking group that you can find. Networking can take up a lot of your valuable time, BUT networking with the right people, at the right place, and at the right time can help BOOST your business. If you belong to any networking groups, make sure that the group is the right fit for your industry and type of business. Find out if there is an association for your industry and if they have a local chapter. One of the best networking groups I’ve found and belong to is * Business and Professional Women * (http://www.bpwusa.org ). Yes, MEN can join and it’s national!

~~ VOLUNTEER:
I’m a firm and true believer that you have to give to get. Don’t forget about one’s less fortunate in your community. Find something that’s of interest to you and see if you can help. It could also be a place to network, but remember, you’re there to help first.

After reading and checking out the tools I’ve recommended, I hope you can now go back to those 10 questions and start yelling YES, YES, YES I CAN! Yes you can start BOOSTING and GENERATING more income into your business and life!

Smiles, not Piles,
Janet L. Hall

Janet L. Hall is a Professional Organizer, Speaker, and Author and owner of OverHall Consulting. She has developed “The 5 W’s of Organizing, a TEASER, and a “TICKLE”ã”. Get the booklet every business owner and office manager shouldn’t be without at http://www.overhall.com/wwwo1.htm
Copyright Ó 1999, 2000 by OverHall Consulting
P.O. Box 263, Port Republic, MD 20676
All Rights Reserved. Permission is granted to reproduce, copy, or distribute so long as this copyright notice and full information about contacting the author is attached.

About the Author

Janet L. Hall is a Professional Organizer, Speaker, and
Author. She is the owner of OverHall Consulting, and
Organizing By Phone. Subscribe to her FREE organizing
newsletter at http://www.overhall.com/newsletter.htm or visit
her web site at http://www.overhall.com

 

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