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Don’t Allow Yourself to Get Burned
I am not a big fisherman, but I do enjoy it whenever the opportunity comes my way. I have some friends who are fanatics and occasionally I will go out with one of them. They have nice boats and it makes for an enjoyable day. I like fishing from...
Good Morning: As a subscriber to your newsletter I Haven't Made My $100,000 Yet Part Time. When Am I Going To Make Money?
ABC News carried a story of a man who was selling his 3-year-old Internet business for 3.2 million with stock in the company that was buying. He stated, " I want to do something else with my life. I just graduated from high school and want to have...
Have You Sold Your Internal Customers?
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Keys To Negotiating Well
Whether it's buying a car, asking for a pay rise, saying 'no' to a friend or renting an apartment - at some stage in our lives we all are going to need to know how to negotiate. Yet, so few of us know the basic skills before embarking on life...
Small Home Business: The Investment Required To Get Started
There are literally hundreds of thousands of people discovering the benefits and flexibility of working from home in multi-level markeing businesses throughout the world. MLM is a great equalizer where anyone can succeed because success is...
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Why Write?
There are lots of reasons for writing generally, and for writing how-to manuals specifically.
Some people write because they are passionate about their subject. They have to write. They couldn’t be happy if they weren’t writing. While I love the topics I write about, I can and do go months at a time without writing anything that will end up in a how-to manual.
To me there’s nothing quite as intimidating as a blank sheet of paper (or a blank computer screen with that cursor blinking accusingly at me) that I’m proposing to commit my brilliant (I hope!) ideas to for thousands of other people to read. However, once I remind myself how good I’ll feel when the manual is done and how many people may benefit from my work, I just break the ice and write ype/dictate something – anything! -- then the rest begins to flow!
If what you write your how-to manuals about are based on subjects you enjoy, you will derive great pleasure from writing them. It won’t be a “chore” – and it shouldn’t be. Especially if you are starting part-time.
If the thought of sitting down and writing your how-to manual, or preparing your manuscript for publication, or doing the marketing and promotion makes you groan, you probably won’t be motivated enough to do it, and your business won’t succeed. Personally, this business is one of the top two or three things I prefer to do as a business activity. I haven’t had a “9-to-5 job” of any kind in over four years.
I can honestly say that speaking (seminars and training courses) and writing how-to
manuals are two things I would do for free if I already had all the resources I wanted. Simply because they are fun, fulfilling, and pleasurable activities.
As a consequence of your writing, you may well acquire some degree of recognition that comes with being a writer. For some reason, being able to describe yourself as “an author” gives you immediate credibility in most peoples’ minds.
Beyond that, when you tell people (who will inevitably ask, “What have you written?”) the titles of your how-to manuals, many times they will respond with, “Oh, wow, what a coincidence. I could really use that information!" What a rush! People who want and need your manual – and will pay for it!
All of those things I’ve just mentioned are great, nice, and wonderful and you’ll feel good about yourself, etc. However, to paraphrase the massively successful self-published author Robert Ringer (from his classic book “Winning Through Intimidation”): “Feeling good is so much trash, if you my friend don’t get no cash.” For most of us, the bottom line is the bottom line: PROFIT!
Notice I didn’t say “sales,” or “revenue”, I said PROFIT! Later on we’ll talk about calculating the best price to maximize sales and generate a worthwhile profit.
About the Author
Best Regards, Robert Brents, "The 80/20 Guy"
http://www.RobertBrents.com
For your free four-lesson e-seminar, How To Write, Publish,
Market & Promote Profitable How-To Manuals, email
mailto:freehowtoeseminar@sendfree.com
Copyright 2001 Robert Brents and Blue Gecko Press.
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