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A New Age Of Small-Unit Leadership
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Introducing a Mystery Shopping Program Employees
Often times, upper management is uncertain about the best way to present a Mystery Shopping program to their employees. The initial rollout of the Mystery Shopping/Employee Incentive Program is crucial to its success. Your company’s executives...
So, Why Don't You Tell Me About Yourself?
"So, why don't you tell me about yourself?" is the most frequently asked interview question. It's a question that most interviewees expect and the one they have the most difficulty answering. Though one could answer this open-ended question in...
The American College of Nurse Midwives upgrades it’s gomembers’ pinnacle solution
gomembers, Inc. announced today that the American College of Nurse Midwives (ACNM: http://www.acnm.org/) has decided to upgrade their pinnacle association management software (AMS) solution through the most current release, 5.9.1, to fully utilize...
The Franchise Alternative
ANY new business involves risk. The proportion of new businesses that fail within their first two years of operation is much higher than those that succeed. Whether you can afford the risk of your business failing depends on your own individual...
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Why Write?
There are lots of reasons for writing generally, and for writing how-to manuals specifically.
Some people write because they are passionate about their subject. They have to write. They couldn’t be happy if they weren’t writing. While I love the topics I write about, I can and do go months at a time without writing anything that will end up in a how-to manual.
To me there’s nothing quite as intimidating as a blank sheet of paper (or a blank computer screen with that cursor blinking accusingly at me) that I’m proposing to commit my brilliant (I hope!) ideas to for thousands of other people to read. However, once I remind myself how good I’ll feel when the manual is done and how many people may benefit from my work, I just break the ice and write ype/dictate something – anything! -- then the rest begins to flow!
If what you write your how-to manuals about are based on subjects you enjoy, you will derive great pleasure from writing them. It won’t be a “chore” – and it shouldn’t be. Especially if you are starting part-time.
If the thought of sitting down and writing your how-to manual, or preparing your manuscript for publication, or doing the marketing and promotion makes you groan, you probably won’t be motivated enough to do it, and your business won’t succeed. Personally, this business is one of the top two or three things I prefer to do as a business activity. I haven’t had a “9-to-5 job” of any kind in over four years.
I can honestly say that speaking (seminars and training courses) and writing how-to
manuals are two things I would do for free if I already had all the resources I wanted. Simply because they are fun, fulfilling, and pleasurable activities.
As a consequence of your writing, you may well acquire some degree of recognition that comes with being a writer. For some reason, being able to describe yourself as “an author” gives you immediate credibility in most peoples’ minds.
Beyond that, when you tell people (who will inevitably ask, “What have you written?”) the titles of your how-to manuals, many times they will respond with, “Oh, wow, what a coincidence. I could really use that information!" What a rush! People who want and need your manual – and will pay for it!
All of those things I’ve just mentioned are great, nice, and wonderful and you’ll feel good about yourself, etc. However, to paraphrase the massively successful self-published author Robert Ringer (from his classic book “Winning Through Intimidation”): “Feeling good is so much trash, if you my friend don’t get no cash.” For most of us, the bottom line is the bottom line: PROFIT!
Notice I didn’t say “sales,” or “revenue”, I said PROFIT! Later on we’ll talk about calculating the best price to maximize sales and generate a worthwhile profit.
About the Author
Best Regards, Robert Brents, "The 80/20 Guy"
http://www.RobertBrents.com
For your free four-lesson e-seminar, How To Write, Publish,
Market & Promote Profitable How-To Manuals, email
mailto:freehowtoeseminar@sendfree.com
Copyright 2001 Robert Brents and Blue Gecko Press.
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