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10 Ways For Entrepreneurs To Find More Time
It's occurred to me lately that I don't feel like there's enough time to do everything I want to do in my business. Between working with clients, writing books and articles, teaching/training other professionals, marketing, and just living a...
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Copyright 2005 Anthony Samuel If you're looking to become involved with a network marketing company, there are many aspects you need to consider before deciding. There are many scams out there, unfortunately, and proper research is important to...
Mirror Mirror On the Wall, Who's the Fairest Of Them All?
Mirror Mirror On the Wall, Who's the Fairest Of Them All? © 2002 Elena Fawkner How do you create wealth? Wealth is created by: => Finding a product or service that a lot of people want and need. => Getting repeat business out of it. =>...
Tuesdays Were Bad. Now They're Up 122%.
Tuesdays were bad.
I just checked my sales statistics using Excel and pivot tables (more on that later). Over the first 40 weeks of this 2004, I increased sales for my “bad Tuesdays” by 122%. I used Microsoft Excel to compare the sales for my...
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Why Write?
There are lots of reasons for writing generally, and for writing how-to manuals specifically.
Some people write because they are passionate about their subject. They have to write. They couldn’t be happy if they weren’t writing. While I love the topics I write about, I can and do go months at a time without writing anything that will end up in a how-to manual.
To me there’s nothing quite as intimidating as a blank sheet of paper (or a blank computer screen with that cursor blinking accusingly at me) that I’m proposing to commit my brilliant (I hope!) ideas to for thousands of other people to read. However, once I remind myself how good I’ll feel when the manual is done and how many people may benefit from my work, I just break the ice and write ype/dictate something – anything! -- then the rest begins to flow!
If what you write your how-to manuals about are based on subjects you enjoy, you will derive great pleasure from writing them. It won’t be a “chore” – and it shouldn’t be. Especially if you are starting part-time.
If the thought of sitting down and writing your how-to manual, or preparing your manuscript for publication, or doing the marketing and promotion makes you groan, you probably won’t be motivated enough to do it, and your business won’t succeed. Personally, this business is one of the top two or three things I prefer to do as a business activity. I haven’t had a “9-to-5 job” of any kind in over four years.
I can honestly say that speaking (seminars and training courses) and writing how-to
manuals are two things I would do for free if I already had all the resources I wanted. Simply because they are fun, fulfilling, and pleasurable activities.
As a consequence of your writing, you may well acquire some degree of recognition that comes with being a writer. For some reason, being able to describe yourself as “an author” gives you immediate credibility in most peoples’ minds.
Beyond that, when you tell people (who will inevitably ask, “What have you written?”) the titles of your how-to manuals, many times they will respond with, “Oh, wow, what a coincidence. I could really use that information!" What a rush! People who want and need your manual – and will pay for it!
All of those things I’ve just mentioned are great, nice, and wonderful and you’ll feel good about yourself, etc. However, to paraphrase the massively successful self-published author Robert Ringer (from his classic book “Winning Through Intimidation”): “Feeling good is so much trash, if you my friend don’t get no cash.” For most of us, the bottom line is the bottom line: PROFIT!
Notice I didn’t say “sales,” or “revenue”, I said PROFIT! Later on we’ll talk about calculating the best price to maximize sales and generate a worthwhile profit.
About the Author
Best Regards, Robert Brents, "The 80/20 Guy"
http://www.RobertBrents.com
For your free four-lesson e-seminar, How To Write, Publish,
Market & Promote Profitable How-To Manuals, email
mailto:freehowtoeseminar@sendfree.com
Copyright 2001 Robert Brents and Blue Gecko Press.
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