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Dramatically Increase Sales with The KISS Test
We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not.
Let me start with some examples of what I'm talking about. At one position I...
Financing a Business
The financing of a business is a relatively straightforward process, if you are aware of what lenders are looking for and generally what they will and will not do. The will be looking at your credit, your experience and the sort of down payment you...
How to Use Consultants Effectively - A View From the Other Side
I know that everyone out there sees these articles written by consultants and says to him or herself, "That’s nice - but how does that apply to me?" All organizations reach a point at some time when they are aware that they could be doing things...
Select Your Strengths First, Then Select Your Business
So, you like the idea of starting your own business, and network marketing, Internet marketing, or re-selling other's products appeals to you as a great way to enjoy the benefits of being an independent business owner without committing to a large...
The Truth About Affiliate Programs
The Truth About Affiliate Programs © 2002 Elena Fawkner Affiliate programs are a brilliant idea. For the owner of the product, they're a way of recruiting a veritable army of salespeople to promote your product without having to pay them a...
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Why Write?
There are lots of reasons for writing generally, and for writing how-to manuals specifically.
Some people write because they are passionate about their subject. They have to write. They couldn’t be happy if they weren’t writing. While I love the topics I write about, I can and do go months at a time without writing anything that will end up in a how-to manual.
To me there’s nothing quite as intimidating as a blank sheet of paper (or a blank computer screen with that cursor blinking accusingly at me) that I’m proposing to commit my brilliant (I hope!) ideas to for thousands of other people to read. However, once I remind myself how good I’ll feel when the manual is done and how many people may benefit from my work, I just break the ice and write ype/dictate something – anything! -- then the rest begins to flow!
If what you write your how-to manuals about are based on subjects you enjoy, you will derive great pleasure from writing them. It won’t be a “chore” – and it shouldn’t be. Especially if you are starting part-time.
If the thought of sitting down and writing your how-to manual, or preparing your manuscript for publication, or doing the marketing and promotion makes you groan, you probably won’t be motivated enough to do it, and your business won’t succeed. Personally, this business is one of the top two or three things I prefer to do as a business activity. I haven’t had a “9-to-5 job” of any kind in over four years.
I can honestly say that speaking (seminars and training courses) and writing how-to
manuals are two things I would do for free if I already had all the resources I wanted. Simply because they are fun, fulfilling, and pleasurable activities.
As a consequence of your writing, you may well acquire some degree of recognition that comes with being a writer. For some reason, being able to describe yourself as “an author” gives you immediate credibility in most peoples’ minds.
Beyond that, when you tell people (who will inevitably ask, “What have you written?”) the titles of your how-to manuals, many times they will respond with, “Oh, wow, what a coincidence. I could really use that information!" What a rush! People who want and need your manual – and will pay for it!
All of those things I’ve just mentioned are great, nice, and wonderful and you’ll feel good about yourself, etc. However, to paraphrase the massively successful self-published author Robert Ringer (from his classic book “Winning Through Intimidation”): “Feeling good is so much trash, if you my friend don’t get no cash.” For most of us, the bottom line is the bottom line: PROFIT!
Notice I didn’t say “sales,” or “revenue”, I said PROFIT! Later on we’ll talk about calculating the best price to maximize sales and generate a worthwhile profit.
About the Author
Best Regards, Robert Brents, "The 80/20 Guy"
http://www.RobertBrents.com
For your free four-lesson e-seminar, How To Write, Publish,
Market & Promote Profitable How-To Manuals, email
mailto:freehowtoeseminar@sendfree.com
Copyright 2001 Robert Brents and Blue Gecko Press.
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