|
|
|
Create a Positive, Upbeat, "Can-Do" Workforce and Dazzle the Customer with Your Caring!
Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always want the best experience possible; they want...
How To Hire A Freelancer Using Elance
If you have a project that you need to outsource but don't know where to turn, Elance might be your solution. Elance connects businesses with a pool of professional providers from around the globe. When you post a project on Elance, providers...
How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of...
Real Business Opportunities and Tips
Dear Entrepreneur, Are you tired of researching “internet business opportunities”? Only to find that you have wasted hours of your time waiting For someone standing in front of a million dollar home to tell You how they got to where they are? I...
Working From Home – Have YOU Got What It Takes?
Have you got the YOU factor to work from home? Making the decision to move away from traditional forms of employment to work from home and take sole responsibility for personal income is one that more and more people are choosing for various...
|
|
| |
|
|
|
|
|
|
Why Write?
There are lots of reasons for writing generally, and for writing how-to manuals specifically.
Some people write because they are passionate about their subject. They have to write. They couldn’t be happy if they weren’t writing. While I love the topics I write about, I can and do go months at a time without writing anything that will end up in a how-to manual.
To me there’s nothing quite as intimidating as a blank sheet of paper (or a blank computer screen with that cursor blinking accusingly at me) that I’m proposing to commit my brilliant (I hope!) ideas to for thousands of other people to read. However, once I remind myself how good I’ll feel when the manual is done and how many people may benefit from my work, I just break the ice and write ype/dictate something – anything! -- then the rest begins to flow!
If what you write your how-to manuals about are based on subjects you enjoy, you will derive great pleasure from writing them. It won’t be a “chore” – and it shouldn’t be. Especially if you are starting part-time.
If the thought of sitting down and writing your how-to manual, or preparing your manuscript for publication, or doing the marketing and promotion makes you groan, you probably won’t be motivated enough to do it, and your business won’t succeed. Personally, this business is one of the top two or three things I prefer to do as a business activity. I haven’t had a “9-to-5 job” of any kind in over four years.
I can honestly say that speaking (seminars and training courses) and writing how-to
manuals are two things I would do for free if I already had all the resources I wanted. Simply because they are fun, fulfilling, and pleasurable activities.
As a consequence of your writing, you may well acquire some degree of recognition that comes with being a writer. For some reason, being able to describe yourself as “an author” gives you immediate credibility in most peoples’ minds.
Beyond that, when you tell people (who will inevitably ask, “What have you written?”) the titles of your how-to manuals, many times they will respond with, “Oh, wow, what a coincidence. I could really use that information!" What a rush! People who want and need your manual – and will pay for it!
All of those things I’ve just mentioned are great, nice, and wonderful and you’ll feel good about yourself, etc. However, to paraphrase the massively successful self-published author Robert Ringer (from his classic book “Winning Through Intimidation”): “Feeling good is so much trash, if you my friend don’t get no cash.” For most of us, the bottom line is the bottom line: PROFIT!
Notice I didn’t say “sales,” or “revenue”, I said PROFIT! Later on we’ll talk about calculating the best price to maximize sales and generate a worthwhile profit.
About the Author
Best Regards, Robert Brents, "The 80/20 Guy"
http://www.RobertBrents.com
For your free four-lesson e-seminar, How To Write, Publish,
Market & Promote Profitable How-To Manuals, email
mailto:freehowtoeseminar@sendfree.com
Copyright 2001 Robert Brents and Blue Gecko Press.
|
|
|
|
|
| free online sales training articles, sales & selling processes ... |
| Free online sales training and selling glossary: sales techniques, selling skills and methods, free online from AIDA to modern selling methods. |
| www.businessballs.com |
|
| Sales Training International, classroom training, online sales ... |
| Sales Training International is a Houston based sales training, customer service training, and sales management training and consulting company offering ... |
| www.saleshelp.com |
|
| Waterhouse Group - Sales Training Programs: Consultative, Value ... |
| Sales Training and Consulting by Waterhouse Group - Your solution for Consultative Selling and the Complex Sale. Customized sales training courses and ... |
| www.waterhousegroup.com |
|
| Sales training consultancy - UK sales training, sales staff ... |
| Sales training courses, sales consultancy and sales related products. |
| www.salestraining.co.uk |
|
| Professional Sales Training Courses & Sales Coaching Programs ... |
| Need a sales training course or professional sales coaching program to improve your sales and thicken your skin? Industrial Ego Sales offers help for sales ... |
| www.industrialego.com |
|
| Sandler Sales Institute;Sandler Selling System:sales training ... |
| Provides sales management training and program. Offers international and domestic franchise for sales training, coaching, and sales management techniques. |
| www.sandler.com |
|
| Sales Management Training - Selling Seminars - Reinforcement & ROI ... |
| Sales management and sales training programs focused on creating a lasting return on your investment, not just a temporary increase in sales. |
| www.brooksgroup.com |
|
| Professional Corporate and Leadership Training from Dale Carnegie ... |
| For 94 years, business professionals have turned to Dale Carnegie's powerful books and winning interactive seminars to help them reach new levels of ... |
| www.dalecarnegie.com |
|
| Sales Training |
| We always have things to learn when it comes to sales and marketing. You'll find the best sales tips and advice in this resource of valuable information ... |
| marketing.about.com |
|
| Sales Training, Sales Management Training, Corporate Sales Training |
| Sales Training - Sales Management Training - Selling Skills Certification Programs. Follow a proven sales management process based on research of over ... |
| www.thesalesboard.com |
|
| Miller Heiman Sales Training: The Sales Performance Company |
| Sales training, process and strategy for outstanding performance. For nearly 30 years, Miller Heiman has helped thousands of companies, their salespeople, ... |
| www.millerheiman.com |
|
| Sales Training Camp offers sales training and sales coaching ... |
| Slife Sales Training, Inc. brings the top sales training to you at a reasonable price through sales seminars, keynote speakers, a free Sales Tip of the Week ... |
| www.salestrainingcamp.com |
|
| Sales Training, Sales Consulting & Sales Seminars |
| Sales training with Perpetual Development is intense with a focus on results - Sales training consultants offer a variety of sales consulting delivery ... |
| www.perpetualdevelopment.com |
|
| Sales Training America: Corporate Training Seminars and Custom ... |
| Offers sales training seminars across the US. Other training seminars include leadership training, management training, customer service training, ... |
| www.salestrainingamerica.com |
|
| Sales Training, Telephone Sales Training, Sales Management Training |
| Sales Training through public courses, also on-line sales training, sales recruitment, psychometric testing available, telephone sales training with ... |
| www.salesxcellence.co.uk |
|
| sales training and business development - free online sales help |
| Provides sales training and management courses, covering presentation skills, public speaking and negotiation techniques. Offers range of free reports and ... |
| www.salessense.co.uk |
|
| Sales training: choosing the right course/seminar |
| Practical advice on how to choose a good sales training course. |
| www.teamtechnology.co.uk |
|
| Sales Training International Ltd - Sales Training, Management ... |
| Providers of bespoke sales training courses, covering subjects from human resources to leadership and selling skills. |
| www.salestrainingintl.com |
|
| Sales Training Home Page: Sales and Sales Management Training Firm ... |
| CPSA offers acclaimed sales training and sales management training workshops and seminars throughout Canada. |
| www.cpsa.com |
|
| Sales Lead Generation Seminars and Sales Training Courses |
| Sales Lead Generation Seminars and Sales Training Courses showing how to write compelling prospecting letters, create a dynamic sales presentations, ... |
| www.leadersinstitute.com |
|
|