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Informative Articles

12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based...
Online Advertising and Sales
You know that it's not easy to make an on-line sale, regardless of how many visitors your site gets. There are thousands of web sites getting thousands of visits (through website promotion and website advertising) to their websites every week...
Ten Tips for Getting More Sales From Your Website
Ten Tips for Getting More Sales From Your Website by Michael Southon (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make sure your sales copy is...
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on? What? You didn't know that? If you truly want to succeed in business, you need to learn and understand how...
You CAN Be a Great Salesperson!
When you are in sales, you have the choice to be successful or unsuccessful. The only one to set limits on your income and success is you! A career in sales is a challenge. Use that challenge to motivate and excite you. Meet and beat that...
 
5 Powerful Ways To Get Zero Sales From Your Website

I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.

Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?

...Good!

Now you realize the power of words!

See, one thing I was good at in the beginning of my online career was not getting any sales.

Really, I turned it into an art form.

So with that said, I want to share with you my 5 all-time favorite ways of getting Zero sales from your website:

1. Headline and Sales Letter
I don't need to have a powerful headline and a compelling sales letter for my site. And I definitely don't need to go to http://www.thegaryhalbertletter.com and learn how to write powerful sales letters for fr*e. It's too much work.

2. Contact Information
Why should I have my contact information on the main page of my website. I don't want to build trust by posting my name, address, email, fax and telephone number on my site. I want to hide behind the internet and in turn people can then hide their wallets from me.

3. Guarantee
Why should I offer a bold gurantee for the products I sell on my website. If people don't like the product then it's too bad. I


really don't care that it's been proven that the longer your guarantee is, the less returns and complaints you'll have. What does that stuff have to do with me?

4. Capture Email Addresses
I don't need a web form on my site offering something for fr*e to capture email addresses so I can put them through an autoresponder and increase my sales. And I definitely don't want to capture email addresses by using popups and alert boxes. That stuff is not for me.

5. Call To Action
I don't want to tell people what to do on my website. I don't want to appear pushy. Why should I have a "Click Here To Order Now" link. It's too much of a hassle. They can figure out how to do everything for themselves.

There you have it. Follow this formula like I did in the beginning and you too can get zero sales from your website!

Now, all five things I just mentioned are the basics. Start with the basics first and build from there and you should be well on your way to building a profitable website.

And don't forget the power of words!

Remember that lemon?... Yuck, my mouth is watering again.


About the Author

Al Martinovic is the publisher of the Millenium Marketers Newsletter where you will find powerful internet marketing concepts, killer strategies, useful tips and no bull business advice. http://www.milleniummarketers.com

 

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  • 10 amazing ways to jump start your sales

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  • getting off the advertising and sales rollercoaster

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  • index

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