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Informative Articles

10 Expressions to Avoid In Sales Information
Keeping up with what words are in and out isn't hard. Yet, with all the other more important things on our to-do list, it doesn't get remembered easily. 1. Any archaic, stilted words, such as: hitherto, whereby, thereby, herein, therein, thereof,...
10 Ways To Improve Your Sales
1.Determine your current situation. How are you currently positioned in the market? How do you compare to the competition? Where would you like to be in a Year or in five years and how would you like to get there? Or more appropriately how can you...
4 Marketing Myths Threaten Your Sales
These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead. Myth 1: People Always Buy Where...
No Money Promotion That Creates 30X Sales In Five Months
Please consider the following article for your ezine or your Web site. Please include the resource box at the end of the article. 705 words at 65 characters per line. Thanks, Judy Cullins ======= No Money Promotion That Creates 30X Sales In Five...
Successful Sales People Know Which Differentiators Matter
Know where to focus. Not everyone evaluates product solutions with the same decision criteria. When sitting toe-to-toe with a prospective client, how well do you answer the question, “What sets you apart from your competitor?” Tom Snyder,...
 
Get More Sales With Your Sales Messages

Get More Sales With Your Sales Messages
Copyright 2002 Bob Leduc

You can get more sales with your sales messages by making
sure they always include the following 7 key features.

1. A Captivating Headline

Always include a captivating headline at the top of your
sales letters and web pages. An enticing headline captures
your reader's attention and compels them to read more of
your message.

The most effective headline is a short dramatic statement
promising a benefit. For example, "Easy Way to Double Your
Sales".

2. Believable Claims

If the actual results you can produce for your customers
sound too good to be true, they will assume it is not true
and they will not buy. Understate any claims that sound
exaggerated even if they are true.

3. Authentic Testimonials

Testimonials from satisfied customers prove you lived up to
your promises in the past. They overcome your prospective
customer's skepticism and replace it with confidence in you
and the claims you make.

Develop the habit of asking your customers and clients for
testimonials. Then use them in all your marketing efforts.
Get permission from your customers to include their real
names and addresses with their testimonials. Testimonials
from real people are believable. Anonymous testimonials are
not.

4. A Motivating Offer

Your offer is the only reason people respond to your
advertising. They want the "deal" you are promoting (free
information, special price, free bonus with order, etc.).
Include an enticing offer in every sales message. A strong
offer will maximize the number of responses you get.

5. A Risk-Free Transaction

Do you know the major reason why people often hesitate to
buy something - even if they want or need it? They do not
want to risk getting something different than they expect.

Eliminate this risk by guaranteeing your customer's
satisfaction. If you sell products, offer a liberal money
back guarantee. If you provide a service, offer to continue
working without additional charge until your customer is
satisfied with the results.


Make the transaction risk-free
for your customers and you will get more sales.

6. A Magnetic "P.S."

Most prospects glance at the beginning of your web page or
sales letter then jump to the end before reading anything in
between. Take advantage of this and put something at the end
of your message to stimulate their interest. Create it like
a second headline - but in the form of a "P.S."

For example, emphasize your offer, highlight a deadline or
dramatize a significant benefit. An effective P.S.
reinforces the attention you captured with your headline.
Together they motivate prospects to read your entire
message.

7. A Compelling Reason To Buy Now

People tend to procrastinate after they decide to buy
something. As time passes, other things distract them and
they forget about you.

You can avoid losing many of these sales by rewarding
customers for taking immediate action and penalizing them if
they do not. Give them a compelling reason to accept your
offer within a short time - or forfeit the benefit of it.
For example, offer a special discount price or a special
bonus for ordering before a specific deadline.

Make sure your sales messages always include all 7 of these
key features. They create the most favorable conditions for
getting a sale.

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a totally
New Edition of his best selling manual, How To Build Your
Small Business Fast With Simple Postcards, and several other
publications to help small businesses grow and prosper.
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a totally New Edition of his best selling manual, How To Build Your Small Business Fast With Simple Postcards, and several other publications to help small businesses grow and prosper.
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
www.nationjob.com
 
 

 
Content Menu
  • 10 amazing ways to jump start your sales

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  • index

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