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Informative Articles

Leveraging your Holiday Sales Volumes and Getting your Business in the Consumer’s Minds.
As people hustle and bustle about trying to get those last minute gift ideas ready before the big day hits, spending is up and sales run rampant, as marketers get ready for that special time of year. Yes, Christmas time is here again, and every...
Sales 101
For many individuals in business the hardest part is selling. For the majority of business owners, the jobs they had before don’t prepare them for dealing with selling products. So, this article will deal with some basic tips to help you with sales....
Sales Coaching... Fact or Fiction?
The old adage in selling has always been, “Find out what they want, then, give it to them.” The fundamentals of selling are clearly that elemental. The application thereof, however, continues to be the litmus test that quickly separates the...
Why Your Email Distribution List is Your Best Source of New Sales
Don’t overlook your current customers. After all, they’re the ones who give you referrals and potentially come back for future sales. Marty Nemzow, best-selling author and marketing expert, says that not only does gaining a new customer cost much...
Why Your Website's Sales Are NOT Where You Want Them to Be
You have a good product at a good price. You know people want it. Why aren't you selling more? Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more? There is a simple reason...
 
How My Friend’s Poor Hygiene Exploded My Sales

My friend had not had a bath in over three days, there where pizza boxes littered across his apartment, and a funky odor filled the room.

As I walked into his apartment, I quickly became disorientated and started to feel myself losing consciousness. I felt my eyes starting to roll back into my head, and staggered to the window to get a breath of fresh air.

"John," I mumbled to my usually hygienic friend, "what happened to you?"

He then gave me a wry smile and his eyes became as large as Bill Gate's bank account.

My friend led me over to the TV where he had on “The Home Shopping Network.”

John needed to take some time off work to relax, but within three short days, had become a 'Home Shopping' junkie.

My normal, levelheaded friend had become hypnotized by one of marketing's most powerful techniques: Time sensitive offers.

If he didn't order "Peppi the singing fish" within the next 15 minutes, the offer would be gone forever.

The Yoda phone that exclaimed, "May the force be with you" when it rang would disappear into a galaxy far far away if he didn't act now. They only had 100 left in stock.

As I sat there watching my zombified friend order useless items he would never use, I decided I would apply this same technique to my own business.

I care deeply about all of my customers, so I wanted to make sure of two things:

- My offers would only be for useful products and services.

- The offers had to truly be time sensitive.

The results where astounding.

The first time sensitive offer I brought to my customers almost tripled my sales. I was immediately hooked.

Now I never make an offer unless it is time sensitive.




For my offers I use a customized script that keeps track of my orders or counts down the time left until the offer expires. When my product is sold out, or the offer has expired, the script then removes the order page.

I rarely make exceptions and extend the offer, unless someone had a problem ordering the product.

So how can you implement this strategy into your business?

To have a successful offer you should generally follow these two simple rules:

- Make the offer truly special (give a discount, extra bonuses, etc.)

- Make sure the offer is pulled when you say it will be.

I have tested 72, 48 and even 24-hour offers with impressive results.

These kinds of offers usually pull much better than if I limit the offer to 20-30 packages.

However, each list is different. So don't be afraid to test various offers until you find the right formula for maximum sales.

The kiss of death, and quickest way to lose credibility with your customers, is to make an offer that insults their intelligence.

Don't make a 48-hour offer, then run it for a week, just to make extra sales.

Your customers will quickly catch on to this, and you will see your response rates fall drastically.

Treat your customers with respect, and they will return the favor by making your bank account balloon to new levels.

Copyright © 2005 Jason Tarasi

About the Author

Jason Tarasi publishes the reciprocal links newsletter "Elite Links"
Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at:
http://www.elitelinksnewsletter.com

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
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free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
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