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10 Super Offers That Build Up Sales
The following special offers, deals and bonuses will help you to successfully increase your sales: 1. Offer a coupon. You could have people follow a special link or enter a special code to redeem your coupon. 2. Offer free shipping. You could...
Getting Off the Advertising and Sales Rollercoaster
GETTING OFF THE ADVERTISING AND S/ALES ROLLERCOASTER By Charlie Cook Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web...
Making Sales Online
Location, Location. Location Studies show that placing links within text often helps ensure that they will be seen by the reader Studies show readers look at a page in a somewhat of a "Z". They tend to start at the upper right hand corner...
Sales Channel considerations for the 21st century
Increasingly, small and mid size company CEO's and marketers wake each morning to a barrage of bad news despite their best efforts. Chaos is everywhere and in everything we do. How can thinking CEO's and senior marketers create more shareholder...
Seven reasons to use direct mail for sales lead generation.
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct...
 
How My Friend’s Poor Hygiene Exploded My Sales

My friend had not had a bath in over three days, there where pizza boxes littered across his apartment, and a funky odor filled the room.

As I walked into his apartment, I quickly became disorientated and started to feel myself losing consciousness. I felt my eyes starting to roll back into my head, and staggered to the window to get a breath of fresh air.

"John," I mumbled to my usually hygienic friend, "what happened to you?"

He then gave me a wry smile and his eyes became as large as Bill Gate's bank account.

My friend led me over to the TV where he had on “The Home Shopping Network.”

John needed to take some time off work to relax, but within three short days, had become a 'Home Shopping' junkie.

My normal, levelheaded friend had become hypnotized by one of marketing's most powerful techniques: Time sensitive offers.

If he didn't order "Peppi the singing fish" within the next 15 minutes, the offer would be gone forever.

The Yoda phone that exclaimed, "May the force be with you" when it rang would disappear into a galaxy far far away if he didn't act now. They only had 100 left in stock.

As I sat there watching my zombified friend order useless items he would never use, I decided I would apply this same technique to my own business.

I care deeply about all of my customers, so I wanted to make sure of two things:

- My offers would only be for useful products and services.

- The offers had to truly be time sensitive.

The results where astounding.

The first time sensitive offer I brought to my customers almost tripled my sales. I was immediately hooked.

Now I never make an offer unless it is time sensitive.




For my offers I use a customized script that keeps track of my orders or counts down the time left until the offer expires. When my product is sold out, or the offer has expired, the script then removes the order page.

I rarely make exceptions and extend the offer, unless someone had a problem ordering the product.

So how can you implement this strategy into your business?

To have a successful offer you should generally follow these two simple rules:

- Make the offer truly special (give a discount, extra bonuses, etc.)

- Make sure the offer is pulled when you say it will be.

I have tested 72, 48 and even 24-hour offers with impressive results.

These kinds of offers usually pull much better than if I limit the offer to 20-30 packages.

However, each list is different. So don't be afraid to test various offers until you find the right formula for maximum sales.

The kiss of death, and quickest way to lose credibility with your customers, is to make an offer that insults their intelligence.

Don't make a 48-hour offer, then run it for a week, just to make extra sales.

Your customers will quickly catch on to this, and you will see your response rates fall drastically.

Treat your customers with respect, and they will return the favor by making your bank account balloon to new levels.

Copyright © 2005 Jason Tarasi

About the Author

Jason Tarasi publishes the reciprocal links newsletter "Elite Links"
Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at:
http://www.elitelinksnewsletter.com

 

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Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
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Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
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Sales and Marketing Executives International
Worldwide association of sales and marketing management.
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GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
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Sales resource center at Inc.com, small business sales and marketing information.
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Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
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Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
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Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
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Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
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