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Get Traffic & Sales Using Discussion Forums
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website...
Increase Your Sales By Using Confidence
Does your sales letter display confidence? I mean does the reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you...
Mastering the Internet's Two Sales Methods
In parts 1 and 2 of this series, we discussed the two methods of making sales on the Internet, Instant Excitement, and Earned Association. Now, the real question is this: How do we Integrate them both on the same sales site? First, realize...
Seven reasons to use direct mail for sales lead generation.
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct...
Tips On Overcoming Sales Resistance
Tips On Overcoming Sales Resistance When your clients and prospects resist your sales presentation are they really saying NO or are they asking you questions in order to make an informed decision? Resistance can come in a variety of forms: The...
 
How To Improve Your Sales Copy To Get More Sales

HOW TO IMPROVE YOUR SALES COPY TO GET MORE SALES
Copyright 2002 Bob Leduc

A few small changes in your sales copy can produce a big
increase the number of sales you get from your web pages and
sales letters. Here are 12 simple things you can do to
improve the effectiveness of your sales copy -- and increase
your sales.

1. Make sure every part of your message focuses on the
customer. Convert anything about you or your company into a
customer benefit. For example, replace "14 years of
experience" with "pleasing customers just like you for over
14 years".

2. Write your message the way you would write to one person.
Many people will read your sales copy. But each person will
read it individually. Effective sales copy makes each reader
feel like you are writing personally to him or her.

3. Communicate in simple and informal language. Replace
words like "originate" with "start" and "receive" with
"get". Use active words in the present tense to grab your
prospective customer's attention and hold their interest.
People stop reading if they begin to feel bored.

4. Convert technical words and phrases into common words.
Use words every prospective customer will clearly understand
without stopping to think.

5. Replace general words and phrases with specific
descriptions. For example, replace a phrase like "get fast
results" with "our new clients average 9 percent more profit
in the first 60 days".

6. Divide long paragraphs into 2 or more short paragraphs.
People read short paragraphs because they look easy to read.
But they skim (or skip) long paragraphs because they look
like a challenge.

7. Include some bulleted or numbered lists to make your
message:

** Visually attractive
** Easier to read
** More clearly understood

8. Don't overdo the attention getters. Too much bold type,
underlining or all upper case letters


makes your message
harder to read. Use them sparingly to highlight important
benefits or features.

9. Eliminate anything cute, clever or humorous. It diverts
the reader's attention away from your message.

10. Keep your message positive and upbeat. Positive copy
usually produces better results than negative copy ...except
in politics.

11. Make sure your message flows smoothly. Readers should be
able to visualize what you're saying without noticing the
words you're using to say it. Keep them engrossed in your
message.

12. Avoid sensation and hype. They lower your believability
and cause you to lose sales. Tone down any claims that sound
exaggerated -- even if they are true.

Compare the sales copy you are using on your web pages and
sales letters with the 12 strategies on this list. Revise
your copy to implement those you overlooked. You'll enjoy an
immediate increase in the number of sales they produce for
you. Then save this list and use it as a guideline the next
time you create (or pay someone else to create) new sales
copy.

Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

 

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Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
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Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
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Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
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SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
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Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
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Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
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Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
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