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Dramatically Improve Sales with The KISS Test
We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not. Let me start with some examples of what I'm talking about. At one position I...
Jump Start Your Sales In 10 Quick Steps
By Mohamed Rabea http://www.bizpeak.com 1. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it. 2. Out source part of your workload. You'll save ...
Testimonials Will Boost Your Sales - If You Can Get 'Em
Testimonials Will Boost Your Sales - If You Can Get 'Em Copyright 2002 lessworkmoremoney.com By Armand Melanson It's a proven fact that testimonials radically improve sales. That's why every single infomercial & marketing website is peppered...
The 11 Secrets to Sales Leadership
In his classic book, “Think and Grow Rich”, Napoleon Hill discussed the eleven secrets of leadership. Recently, as I was reading the book, it occurred to me that the attributes of strong leadership and effective selling have a tremendous amount in...
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm? Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest." Isn't that a typical Webster's dictionary for you?...
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How To Improve Your Sales Copy To Get More Sales
HOW TO IMPROVE YOUR SALES COPY TO GET MORE SALES Copyright 2002 Bob Leduc
A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to improve the effectiveness of your sales copy -- and increase your sales.
1. Make sure every part of your message focuses on the customer. Convert anything about you or your company into a customer benefit. For example, replace "14 years of experience" with "pleasing customers just like you for over 14 years".
2. Write your message the way you would write to one person. Many people will read your sales copy. But each person will read it individually. Effective sales copy makes each reader feel like you are writing personally to him or her.
3. Communicate in simple and informal language. Replace words like "originate" with "start" and "receive" with "get". Use active words in the present tense to grab your prospective customer's attention and hold their interest. People stop reading if they begin to feel bored.
4. Convert technical words and phrases into common words. Use words every prospective customer will clearly understand without stopping to think.
5. Replace general words and phrases with specific descriptions. For example, replace a phrase like "get fast results" with "our new clients average 9 percent more profit in the first 60 days".
6. Divide long paragraphs into 2 or more short paragraphs. People read short paragraphs because they look easy to read. But they skim (or skip) long paragraphs because they look like a challenge.
7. Include some bulleted or numbered lists to make your message:
** Visually attractive ** Easier to read ** More clearly understood
8. Don't overdo the attention getters. Too much bold type, underlining or all upper case letters
makes your message harder to read. Use them sparingly to highlight important benefits or features.
9. Eliminate anything cute, clever or humorous. It diverts the reader's attention away from your message.
10. Keep your message positive and upbeat. Positive copy usually produces better results than negative copy ...except in politics.
11. Make sure your message flows smoothly. Readers should be able to visualize what you're saying without noticing the words you're using to say it. Keep them engrossed in your message.
12. Avoid sensation and hype. They lower your believability and cause you to lose sales. Tone down any claims that sound exaggerated -- even if they are true.
Compare the sales copy you are using on your web pages and sales letters with the 12 strategies on this list. Revise your copy to implement those you overlooked. You'll enjoy an immediate increase in the number of sales they produce for you. Then save this list and use it as a guideline the next time you create (or pay someone else to create) new sales copy.
Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
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Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
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Sales Jobs .com Worlds Largest Sales Employment Site |
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www.salesjobs.com |
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Manage Smarter - Performance Gateway |
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www.salesandmarketing.com |
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Oracle Customer Relationship Management Solutions |
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Sales and related occupations |
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www.bls.gov |
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Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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sales.monster.com |
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Government Sales and Auctions: FirstGov.gov |
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www.firstgov.gov |
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Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
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GPO U.S. Government Bookstore: Main Page |
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bookstore.gpo.gov |
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Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
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Sales Resource Center - Business Sales Web Site - Small Business ... |
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www.inc.com |
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Sales - Wex |
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www.law.cornell.edu |
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Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
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sales-marketing.careerbuilder.com |
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Compare prices for retail store sales at SalesCircular |
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www.salescircular.com |
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Sales Jobs in Canada - workopolis.com |
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free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
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Music Sales Group |
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Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
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REALTOR.com: Real estate listings & homes for sale |
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Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
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