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Information Technology Consultants and Professionals: How to Avoid Being Seen as Just Another Salesperson
Here are tips for information technology professionals to meet with prospects without being seen as an annoying salesperson: 1. Don't make cold calls. An unsolicited phone call is the easiest tip-off to a prospect that you are a salesperson. How do...
Quadruple Your Online Sales Within 4 Months
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No Money Promotion That Creates 30X Sales In Five Months
Please consider the following article for your ezine or your Web
site. Please include the resource box at the end of the article.
705 words at 65 characters per line.
Thanks,
Judy Cullins
=======
No Money Promotion That Creates 30X Sales In Five Months
Better than such offline promotion as press releases, talks, or
book reviews?
Better than search engine placement, banner ads, ezines and
news groups?
Yes! The number one way to promote your self and your
products is through informational how-to articles that you send to
hundreds of opt-in ezines, announcement groups, and Web sites.
Content is still King on the Internet. People want your free
information. That is why they go Online. When they see your
useful, unique information, they will be more inclined to buy your
books or other products.
Where to start?
1. Find an existing article or excerpt.
First, look through your files for information already created, or
check out interesting parts of your already written book. Take
the excerpts or parts and think of what audience they will help.
2. Target your article to your Web site buyer or other group that
will buy Online.
Without a specific audience such as entrepreneurs or small
business people, your article may lose cohesiveness and
continuity. People loose interest if your article is disorganized.
3. Write a new introduction for your article.
Mention your audience's main problem. What questions do they
need answered? If you don't give them benefits with how-to's,
valuable resources, or tips, they will delete your message. Be
sure to answer their challenges and needs.
4. Write what the ezines want.
Most opt-in ezines, article announcements, and Web sites
use articles from 500-1500 words for new content. They want
you to write them with up to 65 characters per line. To be
published, what you send out must be useful, interesting, and
written is a simple way.
5. Write for your audience.
Some people like conversational articles. Others want it short
and sweet, so they can get what they want fast! They like
headings so they can scroll to what they want to read fast. They
like numbered tips that contain: the command—such as Write for
your audience. The next line gives a consequence for not
following your advice. The third part should be a short how-to.
6. Write a new introduction for your article.
An introduction leads to what you are selling. For instance your
first line should be an outrageous headline that hooks your reader
in. Include your major benefit here, or put a shocking statistic, or
analogy Make it one
or two lines only. Remember short
paragraphs are a must for Online readers.
7. Give the background of the problem.
You need to reach your audience where they are. Mention the
problem they have. Perhaps it is procrastination. What are its
consequences? Include those. Write how many suffer from this
malady too. Include your audience so that they will read on.
Next meet them where they want to be--their problems solved.
8. Write the benefits of your information.
If you don't give your reader a "reason to buy" they won't go to
your signature box and link back to where your products or
services are offered. For instance, the one main benefit to writing
Online articles is to quadruple sales within four months. Other
benefits include raising your credibility, gaining subscriber and
audience trust, and becoming a household name.
9. Add your revised article to the mix with a new conclusion.
Your conclusion consists of your last two or three lines. It can
either review your main points, or add another reason why the
information will help. You may also include a consequence of not
acting.
10. Finish your article with a signature box at the end that pulls
people to buy.
Weak signatures with an undistinguishable email address, long
paragraph of qualifications your reader doesn't care about, and
unclear offers will stop your sales immediately. Instead, offer a
useful free eBook or eZine that meets their needs. Did I say
include benefits? Yes! Include a phone number, email, and Web
address if you have it.
Yes, it takes a little of your time, but these articles do make a
difference in attracting your target audience to whatever it is you
want to sell. They are convenient for you and your potential
customers. Submitting articles is another way to make it easy for
your customers to buy.
=============
Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
eBook: _Quadruple Online Sales with Free Articles_
http://www.bookcoaching.com/discounts.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... with 2 free eBooks
mailto:Judy@bookcoaching.com
Ph./Fax: 619/466/0622
About the Author
Judy Cullins is a 22-year veteran publisher, book coach, and
author of _Write your eBook or Other Short Book--Fast!_ and _Ten
Non-techie Ways to Market Your Book Online_, and 30+ others.
Known as the Non-techie eBook Queen, Judy helps people to market
their products and services online. She publishes "The Book
Coach Says..." a free monthly eZine. Email her at
Judy@bookcoaching.com and visit her Web site at
http://www.bookcoaching.com.
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
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| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
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| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
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