|
3 WAYS TO GET MORE SALES WHEN YOU ADVERTISE
Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media. 1. PROMOTE 1 THING AT A TIME Most people...
Add-on Sales - The Key To Success On The Web
Question: Can you guess the cheapest way to make a sale?
Answer: Sell to the customer that just bought from you!
All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs...
Sales Letters - How to Write Them
You could just send out your brochure to potential customers but it's much better to personalise your mailing with a well written sales letter. Personalise - Using the person's name in a sales letter will give you the greatest success. It's...
Sales Training – A Short Course, Part I
In many organizations, sales managers and experienced producers have training responsibilities for which they are ill-prepared and, in some cases, barely qualified. If that’s you, the following may just be a lifesaver. "Training must not be...
Snowflakes Improve Holiday Sales
Snowflakes are beautiful!
For the Winter Holiday sales season handcrafted snowflakes are the perfect touch. They lend an aura of a mystical winter wonderland to any room, house or office decor.
You may ask "What has snowflakes got to do...
|
|
|
|
|
|
|
|
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips on how to maximize the benefits of a trade show booth as a sales tool are mentioned below:
On-Spot promotion schemes: This is an age old trick which works well at trade shows. Firstly it makes the visitor stop at your booth for more than a few seconds. Secondly, a structured promotion method quickly puts the visitor through the benefits of the products (obviously in an attractive fashion) and then a decision making opportunity is thrown at the visitor introducing them to on the spot interesting offers. Offers can range from products sold on the spot at attractive pricing, free gifts with purchases, extended time period of services, lifetime warranty and the like. The more innovative the offer, more the likelihood of success.
Assuming that the product and the promotion offering are attractive for the users, the on-spot promos can recover all costs of the trade show plus earn the company a healthy profit. Quick checks with the organizers need to be done before the event to ensure that onsite sales are permitted.
Get your customers to speak to the visitors: Admitted that this might be a bit tough to execute, but if you have a large enough trade show booth, then it might be an excellent idea to schedule live interaction sessions where you have satisfied customers promoting the product. This can have fantastic results in terms of sales enquiries generated at the event.
A well known software company promoted the client's company during a well known industry trade show and developed content to display on how their software solution helped the customer's business. This 'gimmick' got the visitors to stop and take a look and interested visitors did take a seat and sit through the entire presentation. Needless
to say, there is no better sales tool than satisfied customers.
Should getting customers to the event not possible, you should try using client references on your display material for maximum impact. You would of course need to get permission from the clients to be able to put their names on to the display materials.
Free coffee anyone? : Some sales personnel might feel that giving away complimentary food and drink at a trade show booth is a waste of good money. They may very well be right. However, if you have a good prospect in front of you, the chances of stopping him a couple of minutes longer are increased with the opportunity of offering him a cup of steaming coffee.
Another strange thing that happens at stands offering complimentary food or drink is that there is usually some people standing around the booth making it look busy. You will be surprised how people get attracted by seeing a busy trade show booth. It has something to with the human perspective of being attracted to crowds but does work to your advantage in a busy trade show.
Focused communication: Various steps taken towards focused communication at a trade show booth can enhance the chances of on spot sales and generation of genuine sales enquiries. Though this is mentioned in detail in another article, printed hand outs should be of good quality and carry all information about your product or service in a cohesive fashion.
The fact that trade shows are effective can only be further confirmed by noting the increase in the number of trade shows in the past few years.
Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design.
|
|
|
|
|
Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
  |
Sales Jobs .com Worlds Largest Sales Employment Site |
Sales Jobs features thousands of sales jobs for sales professionals. |
www.salesjobs.com |
  |
Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
www.salesandmarketing.com |
  |
Oracle Customer Relationship Management Solutions |
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
www.oracle.com |
  |
Sales and related occupations |
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
www.bls.gov |
  |
Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
  |
Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
www.firstgov.gov |
  |
Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
  |
GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
bookstore.gpo.gov |
  |
Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
  |
Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
  |
Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
www.law.cornell.edu |
  |
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
sales-marketing.careerbuilder.com |
  |
Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
www.salescircular.com |
  |
Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
www.workopolis.com |
  |
free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
www.businessballs.com |
  |
Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
www.musicsales.com |
  |
Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
www.salesautopsy.com |
  |
REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
www.realtor.com |
  |
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
www.nationjob.com |
  |