|
|
|
7 Super Ways To Use Autoresponders To Increase Your Sales
1. Use your autoresponder to publish an ezine.
Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your...
Follow Up On Your Visitors & Maximize Your Sales
Follow Up On Your Visitors & Maximize Your Sales Copyright 2002 lessworkmoremoney.com By Armand Melanson You know the annoying popup windows that show up when you arrive or leave many websites? They offer a free subscription to a newsletter or a...
How To Increase Your Online Sales Anytime
Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you...
How to Increase Your Sales by as Much as 300 Percent
Are you struggling to get traffic to your new website. If you are like I was when I first started you are so overwhelmed by the sheer magnitude of it all that you just don't know where to start. May I offer you a surefire suggestion in getting the...
The 11 Secrets to Sales Leadership
In his classic book, “Think and Grow Rich”, Napoleon Hill discussed the eleven secrets of leadership. Recently, as I was reading the book, it occurred to me that the attributes of strong leadership and effective selling have a tremendous amount in...
|
|
| |
|
|
|
|
|
|
Turning Problems Into Profits And Solutions Into Sales
TURNING PROBLEMS INTO PROFITS
AND SOLUTIONS INTO SALES!
By Noel Peebles
People don’t buy products or services - they buy solutions to problems.
They buy what those products or services will do for them.
People don’t want you to sell them something. They want you to solve a
problem. That’s why I say - don’t sell products, solve problems!
“Solve what?” you may ask.
For instance, solve their problem of:
- Not having enough money
- Looking old
- Being overweight
- Having dry skin
- Not being loved
- Or solve their fear of being burgled or mugged
When you think about it, solving these types of problems could mean
big profits for you. Once you’ve identified a problem, the trick then
is to find ways to the solve problem easily, painlessly, quickly and cheaply.
And think about this too. People will exchange their hard-earned cash
when and where they feel good. When they buy solutions to their problems,
what they're buying is the expectation of feeling good. It’s because, they
know they've made the right decision.
That’s all very well, but how does that relate to a product or service you
may already be marketing?
Simple! The secret is to turn product (or service) features into
problem-solving benefits. That's a sure way to increase your sales.
Here are some examples of what I mean:
§ People don’t buy airline tickets...they’re buying the quickest way
to get from LA to Denver.
§ People don’t buy perfume. They’re buying love and affection.
§ They don’t buy ice cream. They’re buying cool, tasty, indulgence.
§ They don’t buy books. They’re buying information, guidance, help
and entertainment.
§ And people don’t buy a business opportunity. They’re buying an end
to their financial worries.
§
They don’t buy a lottery ticket. They’re buying hope.
§ Parents don’t buy toys. They’re buying peace and quiet.
As I said at the start: people don’t buy products or services - they buy
solutions to problems. They buy what those products or services will do
for them.
§ They don’t buy a drill. They’re buying holes. Because that’s what a
drill will do for them.
§ They don’t buy insurance. They’re buying peace of mind.
So, what does all this mean?
It means, listening to your customer to discover their basic problem.
It means learning why your customer needs, or wants, your product or service.
Get to know their fears, frustrations and desires!
By doing this, you’ll be on your way to becoming a “problem solver”, and
your customers will see you as that… rather than just a pushy sales person.
You see, people hate to be sold...but they love to buy.
So stop selling! Instead, think to yourself “what does this person really want,
and how can I solve their problem?”
It’s really very simple. If you can solve a problem for your customer, you’ll
make the sale. And, by doing that, you’ll be solving your problems too!
© Noel Peebles. Market Leaders Limited.
http://www.instantsellbusiness.com
http://www.instantsellhome.com
NOTE: The following information must be included if you
reprint this article:
*********************************************
Get Your 100% FREE mini-course "17 Powerful Secrets
That Have Made Business Owners Into Millionaires."
100% FREE! Simply send a blank email to:
instantsellbusiness@ReportsNetwork.com
********************************************
About the Author
Noel Peebles runs his own direct marketing and internet company,
supplying marketing and management solutions for small businesses.
|
|
|
|
|
| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
|
| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
|
| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
|
| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
|
| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
|
| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
|
| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
|
| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
|
| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
|
| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
|
| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
|
| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
|
| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
|
| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
|
| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
|
| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
|
| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
|
| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
|
| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
|
| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
|
|