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3 Simple Sales Triggers to Hook in Your Lead & Make the Sale!
3 Simple Sales Triggers to Hook in Your Lead & Make The Sale! Hook 1: Tell a story – don’t sell a product! Stories are far more interesting then blatant sales pitches. You want to interest the reader and potential client; not bore them by...
Create A Killer Product by Writing Your Sales
You may not realize this, but when you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first! "But wait a minute (you might be thinking)... this sounds totally 'Bass Ackwards'...
Eliminating Objections to Increase Sales
ELIMINATING OBJECTIONS TO INCREASE SALES By Charlie Cook You want to increase the flow of sales revenue, but you are stymied by prospects' seemingly endless objections. Prospects say they're not interested. They tell you your price is too high, or...
How To Improve Your Sales Copy To Get More Sales
HOW TO IMPROVE YOUR SALES COPY TO GET MORE SALES Copyright 2002 Bob Leduc A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to...
The 11 Secrets to Sales Leadership
In his classic book, “Think and Grow Rich”, Napoleon Hill discussed the eleven secrets of leadership. Recently, as I was reading the book, it occurred to me that the attributes of strong leadership and effective selling have a tremendous amount in...
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"So You Want a Website Geared for Generating Sales?"
A lousy or poorly designed website can cost you credibility
and sales. Not to mention, a boatload of money. As you
read every word of this article, you'll find 5 important
questions to ask any prospective web designer. The answers
to these questions can make the difference between whether
you make money or lose it.
Question #1: "Do You Even Care About What I Sell?"
Have you ever visited a website and couldn't figure out what
the heck they were selling? I have – for a second or two.
Then I leave! I'm certain you've had the same experience.
A lot of web designers force you to cram your sales message
into a limited amount of space, just so they can show off
their fancy graphic designs.
They do this because they don't give a rat’s rump about what
you sell. Your sales message should take center stage. Not
play second fiddle.
If your website's purpose isn't immediately crystal clear to
your prospects, you're losing sales.
Question #2: "What Do You Know About Website Usability?"
Have you ever visited a website and then clicked around like
a senseless monkey, trying to find something as simple as a
product or contact address?
When prospects visit your site, they shouldn't feel like
they're on an Easter egg hunt. If they do, they'll leave and
cost you a sale.
Question #3: "I Only Have One Product, So How Many Web Pages
Should I Get?"
I'm sure this has happened to you before. You visit a
website and see a lot of links. You click on one. Then
another. And another. Before you know it, you're on a
completely different website.
If a web designer says you need more than 1 page for a
single-product site, most of the time they're out to take
you to the cleaners.
The more pages you have, the more links you need. Simply
put: links create distractions. And distractions kill sales.
That's why I usually recommend only 1 page for a
single-product website. You can fit all of the important
information on one page. Sure, I could make more money
selling you an "About Us" page, a "Contact Us" page, a
"Recommended Links" page, etc. but that doesn't help you
sell.
Instead
of additional web pages, I recommend pop-up windows.
Not the annoying pop-ups that appear without your
permission, but only the ones that appear when you click on
a link.
Simply because after you close out a pop-up window, you're
still on the main sales page. That way, your prospects have
to see your sales message. With too many web pages, you may
lose your prospect's attention. Or worse. You might send
them to another company's website!
Question #4: "Do You Think I Should Have Flash Animations?"
Look, I have customers that ask me all the time about
whether they should have fancy Flash animations. (In case
you didn't know, Flash animations are short movies that
designers use to impress you with.) Usually, customers get
this "smart" idea from other designers they've contacted.
Fancy animations don't make money. At least not for you!
They only make money for your web designer.
Think about it. Most people don't have high-speed
connections. So when they get to your website and an
irritating animation appears, they just throw their hands in
the air and go elsewhere. That means you just lost out on a
possible sale.
Question #5: "Will You Turn My Website Into A Work Of Art?"
A website shouldn't showcase your web designer's talents.
Instead, it should showcase your product and sales message.
If you want to make money, you need to choose a web designer
who won't drown your product and sales message in a sea of
graphics.
Conclusion
A website design shouldn’t overwhelm your prospects with
fancy animations, sounds, or images. Or look like a work of
art or an Easter egg hunt.
But your website should have a professional look and feel.
It should also be easy to navigate and put your sales
message in the center stage. It should be designed to
sell.
About the Author
Rich Marazsky is the Lead Designer at LogicalWebsites
(http://www.LogicalWebsites.net). He has over 7 years
experience in Design, Marketing, and Online Advertising and
has designed sites in many diverse industries including
herbal medicine, financial newsletters, web hosting, and
direct-response.
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
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| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
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| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
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