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How to get more leads, sales, repeat business, and profits - without increasing traffic.
Do you think that traffic is the only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers. Are you serious...
How To Write The Perfect Classified Ad... and How To Use It To Make Sales
As a major mass media that is almost free to use, the Internet is a great place to take advantage of free promotion tools-- no matter what business you're in. One of the most common places to advertise are free classified sites, but how do you write...
Sales Training – A Short Course, Part II
“I learn by going where I have to go.” – Roethke Sales managers and experienced producers often have training responsibilities that require them to manage this process, helping people do their best by: • Assessing individual training needs. •...
Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the...
Your FAQ Page - A Sales Tool? You Bet!
by Karon Thackston © 2002 http://www.copywritingcourse.com The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly...
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Ten Tips for Getting More Sales From Your Website
Ten Tips for Getting More Sales From Your Website
by Michael Southon
(1) Create a Direct Response Website, with the
minimum number of pages possible (e.g. an Index Page,
a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and
inspiring - people buy things because they want to
improve their lives.
(3) Identify a problem and show people how and why
your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2
sentences per paragraph.
(5) Use bold headings to break up your sales copy
into short chunks of text.
(6) Use a bulleted list to itemize the benefits of
your product or service. Start each benefit with an
action word: "turn", "make", "triple", "grab",
"create", "build", "convert", "start", "change",
"drive", "organize", "promote", "develop", "learn",
"compel", "fill", "attract", "get", "earn", "take",
"discover", "produce", "find", "generate", "acquire".
"inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g.
1/3rd of the way down your page, 2/3rds the way down,
and
at the bottom). But don't stop there - turn some
of your key phrases into hyperlinks that go to your
order page. Here are some examples of phrases that you
could link to your order page: "increase your sales",
"take advantage of this offer", "try it risk-free for
30 days", "get the following 5 bonuses", "the
competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the
color purple (used sparingly) has been shown to
increase sales.
(9) Give a time limit - most people are
procrastinators.
(10) At the end of your sales copy make a call to
action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
About the Author
------------------------------------------------------------
Michael Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple technique to get massive free publicity and
dramatically increase traffic and sales. Click here to find
out more: http://www.ezine-writer.com
------------------------------------------------------------
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| Sales - Wikipedia, the free encyclopedia |
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