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Common sense ways to boost your web site sales
When your customers are at your order page they’re interest is already primed so they are open to other offers, this is an ideal time to up-sell to them. Tell them about a few extra related products you believe they would be interested in, they...
How to Avoid Everyday Sales Mistakes
Avoiding Every Day Sales Goofs A client of mine once said to me, “It’s better to do the right thing badly than the wrong thing very well.” So it goes in sales. Try to do the right things, even if not very well, even if it hurts. You’re probably...
How To Be "Local To The Locals" And Make More Sales
How To Be "Local To The Locals" And Make More Sales ---------------------------------------------------- (c) 2004 Charles Kangethe ------------------------- Here's a really simple way... to customise your product offer from the headline to the...
Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The...
More Sales with Less Selling
Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at least one of their favorite sweets? The smell...
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Ten Tips for Getting More Sales From Your Website
Ten Tips for Getting More Sales From Your Website
by Michael Southon
(1) Create a Direct Response Website, with the
minimum number of pages possible (e.g. an Index Page,
a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and
inspiring - people buy things because they want to
improve their lives.
(3) Identify a problem and show people how and why
your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2
sentences per paragraph.
(5) Use bold headings to break up your sales copy
into short chunks of text.
(6) Use a bulleted list to itemize the benefits of
your product or service. Start each benefit with an
action word: "turn", "make", "triple", "grab",
"create", "build", "convert", "start", "change",
"drive", "organize", "promote", "develop", "learn",
"compel", "fill", "attract", "get", "earn", "take",
"discover", "produce", "find", "generate", "acquire".
"inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g.
1/3rd of the way down your page, 2/3rds the way down,
and
at the bottom). But don't stop there - turn some
of your key phrases into hyperlinks that go to your
order page. Here are some examples of phrases that you
could link to your order page: "increase your sales",
"take advantage of this offer", "try it risk-free for
30 days", "get the following 5 bonuses", "the
competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the
color purple (used sparingly) has been shown to
increase sales.
(9) Give a time limit - most people are
procrastinators.
(10) At the end of your sales copy make a call to
action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
About the Author
------------------------------------------------------------
Michael Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple technique to get massive free publicity and
dramatically increase traffic and sales. Click here to find
out more: http://www.ezine-writer.com
------------------------------------------------------------
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