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10 Steps to Better Sales Copy
10 Steps To Better Sales Copy You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and...
If Your Sales Need A Shot Of Adrenaline -- Maybe Your Easy Street Needs a Bump
All of us get complacent. Sales are going along at a nice pace, so we forget some of the things that got us to easy street. Some times it takes a bump or two on that street to get us back on keel. I know that's what happened to me a while back....
Increase Your Influence, Increase Your Sales
Selling is everyone’s lifeblood whether they realize it or not. We all sell in the sense that we attempt to convince others to go our way. That is the way that we want something to go whether we are convincing our children, our coworkers, bosses,...
The 7 Sins of MarketingDuring my years in marketing and sales, I have studied the pros and cons of
During my years in marketing and sales, I have studied the pros and cons of many-a-marketing program. What I would like to do today is give you a check list of the 7 most common sins in marketing. What about you? How many of the following sins in...
Turbo Charge Your Sales Calls
Do you want to be a sales champion? There are a few small secrets that will help you achieve these goals.
Commit to your goals. Write down your sales goals for this week, this month, this quarter and this year. I urge you to use specific...
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Ten Tips for Getting More Sales From Your Website
Ten Tips for Getting More Sales From Your Website
by Michael Southon
(1) Create a Direct Response Website, with the
minimum number of pages possible (e.g. an Index Page,
a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and
inspiring - people buy things because they want to
improve their lives.
(3) Identify a problem and show people how and why
your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2
sentences per paragraph.
(5) Use bold headings to break up your sales copy
into short chunks of text.
(6) Use a bulleted list to itemize the benefits of
your product or service. Start each benefit with an
action word: "turn", "make", "triple", "grab",
"create", "build", "convert", "start", "change",
"drive", "organize", "promote", "develop", "learn",
"compel", "fill", "attract", "get", "earn", "take",
"discover", "produce", "find", "generate", "acquire".
"inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g.
1/3rd of the way down your page, 2/3rds the way down,
and
at the bottom). But don't stop there - turn some
of your key phrases into hyperlinks that go to your
order page. Here are some examples of phrases that you
could link to your order page: "increase your sales",
"take advantage of this offer", "try it risk-free for
30 days", "get the following 5 bonuses", "the
competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the
color purple (used sparingly) has been shown to
increase sales.
(9) Give a time limit - most people are
procrastinators.
(10) At the end of your sales copy make a call to
action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
About the Author
------------------------------------------------------------
Michael Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple technique to get massive free publicity and
dramatically increase traffic and sales. Click here to find
out more: http://www.ezine-writer.com
------------------------------------------------------------
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| Sales - Wikipedia, the free encyclopedia |
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