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Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and ...
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got sales?
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How My Friend’s Poor Hygiene Exploded My Sales
My friend had not had a bath in over three days, there where pizza boxes littered across his apartment, and a funky odor filled the room. As I walked into his apartment, I quickly became disorientated and started to feel myself losing...
How To Immediately Get An Avalanche Of Referral Business: Secrets For Turning Your Happy Clients Into A Powerful Sales Force!
How To Immediately Get An Avalanche Of Referral Business: Secrets For Turning Your Happy Clients Into A Powerful Sales Force! Hello Marketing Maniacs! Here’s a question I got the other day… Q: Joe, we try to get referrals from most of our...
 
The Importance of Writing Good Web Site Sales Copy

The Importance of Writing Good Web Site Sales Copy
Judy Cullins c. 2003 All Rights Reserved.

Many small businesses fail because their owners don't pay
enough attention to sales copy. Especially Online.

The biggest mistake? Sales copy that doesn't serve the needs
and desires of your site's visitor.

Ask yourself these questions: "What does my Web site say
about me? Does its messages take my readers by the collar and
convince them to read more? Do my words inspire my readers?
Will they learn what they need to know in order to arrive at an
informed decision to buy? Will they be eager to contact me?

Here are 6 ways to make your web copy sell products and
services:

1. Create a Web page with words that convince your potential
clients to keep reading, to gain trust, and to take action. Think
about the headlines you have placed on your home page. Are
they so powerful and convincing they force your client to click to
your sales letter? Do they describe benefits your potential client
can see, hear and feel? Or are they wishy-washy saying
something like: "Welcome to my site. My bio is at ..., or "click
here" to subscribe to my fabulous ezine?

2. Make it easy for your Web site's visitors to buy. Some
people hate to buy Online because they fear for the security of
their credit card information. Give them several options, including
a coupon they can print and either send by regular mail or fax to
your free 800 number.

3. Model your Web pages after a successful coach's pages. If
something out there seems to be working, why re-invent the
wheel? Visit other Web sites and critically observe what they do
well and what they do poorly. Then, compare those analyses to
your own site.

Your site shouldn't just be a virtual brochure with your
qualifications and offerings. Your home page should have
only "Passion Headlines" that pull sales, one outstanding
testimonial, and a


few questions from your reader's point of view
that leads them via a link to your service information and bio. Put
just a few words about you on the home page. People don't care
about you; they want solutions for their challenges.

4. Realize the power of the written word. If your Web site has
been up more than a few months, and you haven't gotten any
business, consider reconstructing it so it pulls sales. Write down
your description of: your audience, its needs and desires.
Address their problems, interests, values and how they like to
receive a service. Pre-plan your Web site, and state its purpose
- is it to make money, gain credibility, share a unique message?

5. List at least 10 benefits provided by your service. What are
the
best five? List 10 features of your service, too. What are the
best five? Remember, features don't sell, benefits do. Create a
variety of headlines that have marketing pizzazz. They can be in
the form of a question, a command, or a shocking statement, but
they should all be full of specific benefits. "Quadruple your
Online Income" is not enough. You must show how much time
that takes.

6. Finally, create a picture of the outcomes your client will see,
hear and feel. You must touch your potential client's soft spot -
that nerve center that says, "Yes, I want that!" Tap into your
creative side, with a friend, associate, or coach who knows this
uncharted territory - the language of sales.

Become a member of the 5% club -- Web site owners who
make at least half their income from their Web site.

About the Author

Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: Ten Non-techie Ways to Market Your Book Online
www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
www.workopolis.com
 
free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
www.nationjob.com
 
 

 
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