|
7 Super Ways To Drum Up More Sales
1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks. ...
Removing Obstacles to Sales
During the summer Olympics I watched the men's and women's hurdles. I'm always impressed by these athletes' ability to run at full speed and leap the hurdles without breaking stride.
But each time I watch this track event, I have the same...
Sales Lessons From the Election
Some problems must be solved early by Steve Waterhouse We are watching a very fundamental sales management problem played out in the Florida elections (this is not political!). It's called BLAME and it can destroy our sales organization from...
Sales: The Engine that Drives EVERY Business
No matter what the business, every company needs sales. It doesn't matter if it's in the business of manufacturing, services, a worldwide conglomerates or a corner grocery store. As difficult as specialized technical functions may be, with years of...
Want More Sales? Write A Barry Bonds Sales Letter
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a...
|
|
|
|
|
|
|
|
Turn Customer Complaints Into More Sales
TURN CUSTOMER COMPLAINTS INTO MORE SALES Copyright 2002 Bob Leduc
Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers' complaints determines which of these two results you get.
Here are 7 simple actions you can take to turn customer complaints into more sales.
1. PLAN FOR COMPLAINTS
You can never eliminate every customer complaint. Some mistakes happen regardless of how carefully you try to prevent them. Expect to get a few complaints periodically. It's part of operating a business.
Handle complaints with a positive attitude. Strive to preserve your relationship with the complaining customer instead of your immediate profit from them. Make your customer happy now and they will reward you later with more sales.
2. MAKE RESOLVING COMPLAINTS A PRIORITY
Surprise your customer with a quick response to their complaint. If you cannot solve the problem immediately, let them know you consider it a priority. Then do whatever you can to resolve the problem fast.
The longer a customer has to worry about getting their problem solved the less likely they will accept a satisfactory solution and remain your customer.
3. CONDUCT YOURSELF PROFESSIONALLY
Conduct yourself professionally even when a complaining customer does not. Complaining customers sometimes act hostile because they expect you to resist solving their problem. You can calm their hostility by letting them know you genuinely want to help them. Assure them you will do everything possible to solve their problem.
4. TAKE RESPONSIBILITY
Take responsibility for resolving your customer's complaint even if the problem was not your fault. Apologize for the inconvenience. Briefly explain the probable cause of the problem. Then tell your customer exactly what you will do to correct it.
Don't focus on blaming someone else for the problem. It sounds like an excuse. And never stretch the truth in your response to a complaint. Making excuses and explaining something the customer suspects is inaccurate can destroy your credibility.
5. COMPENSATE YOUR CUSTOMER FOR THE
INCONVENIENCE
Complaining customers hope they can get a satisfactory solution to their problem. But they often expect to get something less.
Surprise them by solving their problem AND giving them something extra to compensate them for their inconvenience. This helps customers forget about the problem they had. Instead, they will remember the special attention you gave them.
6. FOLLOW UP TO CONFIRM SATISFACTION
After solving your customer's problem, follow up to confirm their satisfaction with the outcome. This reinforces your relationship with the customer.
TIP: Once you confirm the customer is pleased with the way you resolved their complaint, give them a special offer not generally available to other customers or prospects. Offer them a special discount on their next transaction. Or offer to include a special bonus item with their next order. This motivates them get back into the habit of buying from you.
7. TAKE ACTION TO PREVENT SIMILAR COMPLAINTS
After resolving a customer complaint, try to identify exactly what caused it. A complaint often reveals some weaknesses in your business procedure. Many times this weakness is minor and you can easily correct it to avoid similar complaints in the future.
Customer complaints can cause you to lose future sales from customers and from everybody else who listens to their sad story. Don't let that happen to you. Use these 7 simple actions to turn your customers' complaints into more sales.
Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
|
|
|
|
|
Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
  |
Sales Jobs .com Worlds Largest Sales Employment Site |
Sales Jobs features thousands of sales jobs for sales professionals. |
www.salesjobs.com |
  |
Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
www.salesandmarketing.com |
  |
Oracle Customer Relationship Management Solutions |
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
www.oracle.com |
  |
Sales and related occupations |
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
www.bls.gov |
  |
Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
  |
Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
www.firstgov.gov |
  |
Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
  |
GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
bookstore.gpo.gov |
  |
Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
  |
Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
  |
Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
www.law.cornell.edu |
  |
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
sales-marketing.careerbuilder.com |
  |
Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
www.salescircular.com |
  |
Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
www.workopolis.com |
  |
free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
www.businessballs.com |
  |
Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
www.musicsales.com |
  |
Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
www.salesautopsy.com |
  |
REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
www.realtor.com |
  |
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
www.nationjob.com |
  |