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10 Easy Ways to Increase Your Sales by 3317%
This article will show you 10 easy ways to increase your sales. Try some of these techniques and watch your sales soar. You’ll want to test everything you do to find out what works the best for your products. So let’s get started. 1) ‘Great...
"Explode Your Sales With Banner Ads!"
Contrary to rumors of the death of Banner Ads, the banner ad remains one of the three most popular forms of advertising on the Internet. Actually, banner ads ARE the best form of online ads! Internet advertising expenditures declined overall ...
How to get more leads, sales, repeat business, and profits - without increasing traffic.
Do you think that traffic is the only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers. Are you serious...
"Why Saying No Can Make Your Sales Soar"
Word Count: 971 Character Width: 60 Resource Box: Choice of 2 =========================================================== "Why Saying No Can Make Your Sales Rate Soar" - by "Dangerous" Debbie Jenkins (c) Debbie Jenkins. All Rights Reserved....
WORLDWIDE SALESERVICE
Dear friend. Best wishes! On our great pages you will any time find many exciting quality products from several branches! Because cooperation with many recommend companies, give our customers a unlimited offer within exciting products as people...
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Turn Media Interviews into Sales
Many people don't understand what soundbites are. They don't
know how to create soundbites that sell. They don't know
that it's not enough to be clever, entertaining or quippy.
That might make TV and radio hosts happy, but it often won't
bring in the kind of results you're looking for: to grow
your business, sell more product, get new clients, more
customers, or increase your fees.
You want to develop soundbites that speak to who you are,
what you do and how well you do it. Soundbites are the
essential messages that will create sales and recognition.
They consist of anecdotes, analogies, stories, one-liners,
and facts that you can speak in 15-30 seconds. They should
be singly focused on what you want your audience to know. To
turn media interviews into sales here are 3 things you can
do.
1. Incorporate Your Past into Your Present Experience.
Camus says, *We are the sum of our choices.* We want to know
how your childhood dreams have influenced the career you've
chosen. Your past often has predictors to your future
interests and life decisions. If you don't want to go back
as far as childhood then go back in your professional
career. Sarah Newton, The UK's Top Teen Coach, said that
when she was a juvenile corrections officer what she heard
from teenagers most was that they didn't feel heard,
understood or respected. *The most important thing a parent
can do is listen,* says Newton.
Often soundbites like Newton's seem simple. But it takes
work to distill your ideas down to their essence. It's the
unadorned statement that is often the most powerful.
Another way to tie past to present is to show how your
passion drives your profession. *People think I am
disciplined. It is not discipline. It is devotion. There is
a great difference,* says Luciano Pavarotti. Choose the
words that show your devotion.
2. Include Client Successes.
How has your product or service impacted your clients or
customers? Tell a story that centers on that success. Marty
Friedman, seminar Leader and author of ~Straight Talk for
Men About Marriage,~ says, *An attorney who came to one of
my seminars said he didn't really think he got much out of
it--until he got home and his wife wanted to have sex with
him--for the first time in months. ~I guess I must have
learned a little something,~ the attorney admitted.*
Friedman tells a very succinct story with a potent punch
line. And this soundbite lets you know that his methods are
so powerful they work on non-believers and hard-sell cases
like
attorneys.
3. Show Your Suffering.
The people I've known who have suffered the most are funny,
sarcastic, and wise, but never saccharin. Saccharin is all
this sweet talk about love and understanding and comes off
as facile. Love, understanding and forgiveness aren't sickly
tender. They often come out of bitterness, hopelessness and
heartache. We trust those people who have suffered or who
have failed over and over again and are willing to share
their insights--in a non-showy way.
Dr. Vicki Rackner, CEO of http://www.medicalbridges.com and
Medical Editor of the Hope Health Letter which reaches over
3 million people says that at age 40 she made a radical
choice: to close her private practice to be with her son.
*As the operating room door closed, another opened. I can't
tell you that everyone lived happily ever after because
we're just at `once upon a time.`*
Closing her practice, the choice she made to to forgo
surgery in favor of becoming a patient advocate, goes
against the grain of what *society* could deem is proper for
a board certified surgeon with a full practice. You know
right away that she is thoughtful and has tremendous empathy
and insight. As a patient wouldn't you want her on your
side?
Soundbites, speaking in condensed language to convey your
points, is an art to be practiced daily in and out of media
interviews until it becomes a natural way of speaking.
If you incorporate your past into your present experience,
include client successes, and show your suffering during an
interview you'll be perceived as an expert, increase your
sales, and develop a following all while demonstrating your
humanity.
Download the fr.ee teleclass *How to Become a 60 Second
Soundbite Genius* to learn how to create soundbites that
reporters and audiences love, avoid committing the 3 deal-
breakers that automatically eliminate most guests from
getting on national TV shows, tell captivating stories to
attract media and inspire audiences to buy.at:
http://tinyurl.com/6axu3
Copyright (c) 2004 Susan Harrow, All Rights Reserved.
About the Author
Susan Harrow is a top media coach, marketing strategist and
author of *Sell Yourself Without Selling Your Soul*
(HarperCollins), *The Ultimate Guide to Getting Booked on
Oprah*, and *How You Can Get a 6-Figure Book Advance.* Her
clients include Fortune 500 CEOs, millionaires, best-selling
authors and successful entrepreneurs who have appeared on
Oprah, 60 Minutes, TIME, USA Today, People, O, The Wall
Street Journal, Inc., and many others.
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