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4 Explosive Tips To Dynamite Your Sales Volume
Copyright © 2005 Cutts Group, llc
4 Explosive Tips To Dynamite Your Sales Volume
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to...
Getting Off the Advertising and Sales Rollercoaster
GETTING OFF THE ADVERTISING AND S/ALES ROLLERCOASTER By Charlie Cook Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web...
Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The...
Increase Sales By Flying Under Your Prospects "Radar Defenses"
How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system...
Sales Therapy 101: Breaking Your Fear of Cold Calling
Almost every day, visitors to my Unlock The Game™ website click on my live instant-messenger chat button, which invites them to "Ask Ari a selling question." And do you know what their most common question is? Yes, you guessed it: "Is there any...
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Making Sales Online
Location, Location. Location
Studies show that placing links within text often helps ensure that they will be seen by the reader
Studies show readers look at a page in a somewhat of a "Z". They tend to start at the upper right hand corner then move towards the center and then across to the left. Place links in the this "read area" for best results. See Report Eye Tracking IIIfor even more specific information
Links placed in the upper right-hand corner of a site are more likely to be seen and clicked. Include special offers and new content in this location to maximum exposure.
Add descriptive content around a link to improve the odds of search engines picking up link and the description.
Innovative placement of banners helps get them clicked
Avoid horizontal lines between ads and text. People stop ready when they see a line.
Add a call-to-action words: "buy this here," "order now," and "click here," to alert readers to an opportunity.
Format Your Page to Sell--Web Page Layout is Important
According to Eye Tracker III studies, smaller type encourages focused viewing behavior (that is,
reading the words), while larger type promotes lighter scanning. And that for headlines -- especially longer ones -- it would appear that the first couple of words need to be real attention-grabbers if you want to capture eyes.
Readers eyes typically scan lower portions of the page seeking something to grab their attention. Their eyes may fixate on an interesting headline or a stand-out word, but not on other content.
Short paragraphs are read more often then long ones. Studies show that short paragraphs get twice as many overall eye fixations as longer paragraphs. Long paragraph formatting discourages viewing.
A one-column format is more likely read than two or more columns. Surprisingly most readers look at text before photo's. However, they almost always at least briefly scan photo's when looking at a web page.
About the Author
Geraldine Jensen is the owner of several ecommerce websites including http://www.webmastersprofitpak and http://www.site-webhosting.com. She is the publisher and editor of http;//www.familiesonlinemagazine.com,
which was chosen as Hotsite by USA Today in due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today's Family Forum.
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