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12 Sure-Fire Steps To Improve Your Retail Sales
The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail...
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an “art.” While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
1.The copy is...
Sales Lessons From the Election
Some problems must be solved early by Steve Waterhouse We are watching a very fundamental sales management problem played out in the Florida elections (this is not political!). It's called BLAME and it can destroy our sales organization from...
Seven reasons to use direct mail for sales lead generation.
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct...
Three Ways to Get Repeat Sales With Follow-up Marketing
If you have customers, that's good. If you can sell them repeatedly over time, that's better! Actively pursuing repeat sales, also known as backend sales, is one of the most profitable things you can do for your small business. Here are three...
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Making Sales Online
Location, Location. Location
Studies show that placing links within text often helps ensure that they will be seen by the reader
Studies show readers look at a page in a somewhat of a "Z". They tend to start at the upper right hand corner then move towards the center and then across to the left. Place links in the this "read area" for best results. See Report Eye Tracking IIIfor even more specific information
Links placed in the upper right-hand corner of a site are more likely to be seen and clicked. Include special offers and new content in this location to maximum exposure.
Add descriptive content around a link to improve the odds of search engines picking up link and the description.
Innovative placement of banners helps get them clicked
Avoid horizontal lines between ads and text. People stop ready when they see a line.
Add a call-to-action words: "buy this here," "order now," and "click here," to alert readers to an opportunity.
Format Your Page to Sell--Web Page Layout is Important
According to Eye Tracker III studies, smaller type encourages focused viewing behavior (that is,
reading the words), while larger type promotes lighter scanning. And that for headlines -- especially longer ones -- it would appear that the first couple of words need to be real attention-grabbers if you want to capture eyes.
Readers eyes typically scan lower portions of the page seeking something to grab their attention. Their eyes may fixate on an interesting headline or a stand-out word, but not on other content.
Short paragraphs are read more often then long ones. Studies show that short paragraphs get twice as many overall eye fixations as longer paragraphs. Long paragraph formatting discourages viewing.
A one-column format is more likely read than two or more columns. Surprisingly most readers look at text before photo's. However, they almost always at least briefly scan photo's when looking at a web page.
About the Author
Geraldine Jensen is the owner of several ecommerce websites including http://www.webmastersprofitpak and http://www.site-webhosting.com. She is the publisher and editor of http;//www.familiesonlinemagazine.com,
which was chosen as Hotsite by USA Today in due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today's Family Forum.
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| Sales - Wikipedia, the free encyclopedia |
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