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SEO for beginners
SEO for beginners There are literally thousands of websites that are lying there, hidden from the visitors, both potential and casual surfers. This guide deals with the optimization tips for those sites who would want to improve their site ranking...
SEO Introduction
If your looking to increase your websites presense on the internet we will provide you with a detailed insight into the world of Search Engine Optimization, so let us begin with this broken down introduction to SEO. In the current age having your...
SEO Sitemaps Give Websites a Boost
A lot of web pages will find an SEO sitemap useful in improving
their performance. SEO stands for "Search Engine Optimization",
the process that aims to create or revise Internet sites so that
it can be better found by search engines. The...
The Business Case for SEO
It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of...
Using Articles Instead of SEO Tactics to Get Traffic
3 Problems with Search Engine Optimization Tactics:
Let’s start with the main problem of Search Engine Optimization-nobody really knows what the search engines are looking for except the people responsible for the maintaining the algorithms....
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SEO- A part of Internet marketing strategy
SEO is not the be all and end all - it is just one part of your
Internet Marketing strategy. According to Brand Week Online
Magazine: "Search engine positioning may be just one part of an
online marketing strategy,but it is the fundamental part. It's
the baseline."
It is found that Search Engine Effectiveness report on the brand
lift from textual paid search results, found that high search
engine listings drive the highest awareness or branding for a
website. Consumers recall websites 60% of the time from search
engine listings numbers 1-3, and only 20% for banner ads and
tiles.
For years companies have identified audiences and target
markets, crafted messages and used mass media to deliver those
messages in the hope that the right person will read them and
respond. Now we have people searching on the Internet for
products, services and information. They are actively online
looking for what they need and want.
When the keywords are tapped relevant to our industry and find
the viable pockets of search that will lead qualified,
interested people to your website, then also it is necessary to
optimize the site because if you are not in those search
results, your competitors will be.
Content will always be king - people go to a website for the
content. A site has to be usable and
interesting and it has to
meet the expectations of the searcher. But it has to be found
first. There has to be a balance between visibility and
usability.
It's a two edged sword if your site is never found. You could
have the most perfect website, but no one will ever see it. And
if you are ranked number one on all search engines on all your
major keywords and phrases, but when the visitor gets to your
site there is no relevant and useful content that will deliver
what they were online searching for in the first place, what's
the point? They will be gone in two seconds.
Being visible and being usable are not mutually exclusive they
are joined at the hip. Using SEO as part of overall brand and Internet
marketing strategy positions the industry at the higher
rankings.
About the author:
Prabhjot kaur working with A-1 as SEO analyst. A-1
internetdesign blog is a place to learn search engine
optimization techniques for Free. Our SEO Blog
www.thewebmarketingblog.com is a collection of search engine
optimization news, tips, articles and commentaries As a
professional services firm, A-1 internetdesign, will increase
your online market reach to help you achieve greater business
results.
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| www.mattcutts.com |
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