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Design VS. SEO: Can My Site Look Good and Rank Well?
Do you have to sacrifice all of the creative and artistic
elements of your web site to rank in the search engines? Later
in this article I'll show you a real case scenario and the
design and SEO approach used.
Thanks to the birth of...
Forget SEO – It’s All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site....
Multilingual SEO for world markets Part 1
Multilingual keyword research
So you've translated your website into German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. Now what?
Now you have to draw traffic to the newly translated sites. There are many ways to draw...
SEO Made Easy - Winning Tactics For Internet Business Success
Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms...
SEO -- The Tortoise or the Hare
Search Engine Optimization is one way in which you can get your
website in front of the search engines. But what do you need to
do in the Search Engine Optimization process? And is it worth
it? I will give a quick overview of some of the factors...
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SEO- A part of Internet marketing strategy
SEO is not the be all and end all - it is just one part of your
Internet Marketing strategy. According to Brand Week Online
Magazine: "Search engine positioning may be just one part of an
online marketing strategy,but it is the fundamental part. It's
the baseline."
It is found that Search Engine Effectiveness report on the brand
lift from textual paid search results, found that high search
engine listings drive the highest awareness or branding for a
website. Consumers recall websites 60% of the time from search
engine listings numbers 1-3, and only 20% for banner ads and
tiles.
For years companies have identified audiences and target
markets, crafted messages and used mass media to deliver those
messages in the hope that the right person will read them and
respond. Now we have people searching on the Internet for
products, services and information. They are actively online
looking for what they need and want.
When the keywords are tapped relevant to our industry and find
the viable pockets of search that will lead qualified,
interested people to your website, then also it is necessary to
optimize the site because if you are not in those search
results, your competitors will be.
Content will always be king - people go to a website for the
content. A site has to be usable and
interesting and it has to
meet the expectations of the searcher. But it has to be found
first. There has to be a balance between visibility and
usability.
It's a two edged sword if your site is never found. You could
have the most perfect website, but no one will ever see it. And
if you are ranked number one on all search engines on all your
major keywords and phrases, but when the visitor gets to your
site there is no relevant and useful content that will deliver
what they were online searching for in the first place, what's
the point? They will be gone in two seconds.
Being visible and being usable are not mutually exclusive they
are joined at the hip. Using SEO as part of overall brand and Internet
marketing strategy positions the industry at the higher
rankings.
About the author:
Prabhjot kaur working with A-1 as SEO analyst. A-1
internetdesign blog is a place to learn search engine
optimization techniques for Free. Our SEO Blog
www.thewebmarketingblog.com is a collection of search engine
optimization news, tips, articles and commentaries As a
professional services firm, A-1 internetdesign, will increase
your online market reach to help you achieve greater business
results.
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