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CEO Meet SEO - Introduction to Optimization
Having been in the search marketing industry for a couple of years, it still strikes me when I meet website owners that have just recently become aware of this “phenomenon”. The newbies introduction. Search Engine Optimization (SEO) in a nutshell...
SEO #5: Analyzing the Top Ranked Website on Google
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website...
SEO Outbound Link Relevance
You know search engines evaluate a site based primarily on the
links going to it (inbound links). The PageRank of the sites on
which the inbound links are located, and the anchor text of the
links, matter a lot. But if you're like most...
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Many years ago, it was quite easy to draw effective traffic,...
Why do Niche Websites Have an Unfair SEO Advantage?
Long gone are the days when experts shouted to us from the hilltops not to build portal websites anymore. Everyone knows you can't build a website about everything and expect to get anywhere. Just like in real life, a jack of all trades is master of...
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SEO - keywords - image and alt tags
Last time we talked about the always visible elements on the page, specifically headings and visible text. If you have done a good job, you have 'threaded' your key phrase into the headings, title and content and still have excellent copy. It is important to get high rankings on the search engines, but that won't count if your page copy is gibberish because its stuffed with your key phrase.
Next we will look at the 'sometimes visible' elements on the page. Specifically these are the 'alt' tags on each image, and the text descriptions associated with hyperlinks. I call these 'sometimes visible' as they only appear after the cursor has been resting over the element for a little while.
The 'alt' tag on an image is an alternate description that is loaded if the browser has its image loading turned off. This used to be important when people surfed the web using slow modems, but these days, hardly anyone has their image loading turned off. This gives us an excellent opportunity to put content into the page that can be loaded
with our key phrase.
Again, be aware that the 'alt' tag description will show if the cursor is left over that image for any length of time, so you still have to write good copy, but as its an image description, there is a little more latitude than with visible copy.
The same is true for hyperlinks. There is an optional elemt called 'title' that again only shows when the cursor moves over the hyperlink, and is really designed to give the user a bit more information about the hyperlink.
Great! - another place for us to put our key phrase. Again, its worth repeating that this text is still visible, so don't go overboard, but some creative writing should allow you to do some threading.
More later.....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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Search Engine Optimization, Google Optimization - SEO Chat |
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Search engine optimization - Wikipedia, the free encyclopedia |
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SEO Home |
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AddMe, Search Engine Optimization Submission Free Site Promotion ... |
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
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A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
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Submit Express - Search Engine Placement, Optimization, SEO Marketing |
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SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
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Matt Cutts: Gadgets, Google, and SEO |
I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
www.mattcutts.com |
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