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10 Easy Steps To A User Friendly Website
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user-unfriendly site can do to a business....
Get More Web Site Traffic From Search Engines
Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engines?
Steady web site traffic from search engines is just...
Marketing Articles: Promoting Your Site Twice!
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!
So how do you Market Your Site twice?
Simple...
Most of us...
Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.
In Part 1...
SO I'VE GOT A WEB SITE - NOW WHAT?
SO I'VE GOT A WEB SITE - NOW WHAT? by P J Chandler Yesterday I was talking to the owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pull the plug, she told me that advertising revenue had fallen...
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Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus some of my web site design clients.
What a SEO proposal should include:
SEO objectives Site Analysis Keyword Research Competitive Analysis SEO Copywriting Creation of Meta Information Site Map Creation Link Popularity Building Web Site Load Time and HTML Validation Downloading and Uploading of Web Pages Browser Search Engine and Directory Submissions Compatibility and Resolution Checking
THE PROCESS
The process will differ for new sites versus established sites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may already contain SEO or design errors that need to be repaired so it can attract visitors and make sales.
SEO objectives
Increase your search engine presence, rankings, number of visitors and ultimately the sale of your products.
Site Analysis
An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.
These factors are already taken into consideration (which makes it much easier) if I design your site from scratch.
An established site already indexed by the search engines will need to be thoroughly analyzed for errors before optimization can begin.
Keyword Research
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your
domain are found. Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
Competitive Analysis
This is for better search engine ranking performance. I study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked. I analyze your current meta tags and recreate them based on the keywords I have researched. I also analyze your recent web site stats (if you give me access). I can then see how many visitors you are getting, where they are coming from and what keywords they are using.
SEO Copywriting
SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. I direct targeted traffic to your site, ensure they are provided with the specific information and hence increase sales for you. My copywriting services include modifying your site headings, HTML text, layout, design and even images where needed. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.
Part 2 of " Increase Web Site Sales with a SEO Proposal " will discuss:
Creation of Meta Information Site Map Creation Link Popularity Building Web Site Load Time and HTML Validation Downloading and Uploading of Web Pages Browser Search Engine and Directory Submissions Compatibility and Resolution Checking
Resources Increase Web Site Sales with a SEO Proposal - Part 1 & 2 http://www.isitebuild.com/seo-services
Why You Need a SEO Maintenance Plan http://www.isitebuild.com/seo-maintenance-services
About the Author
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com.
To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: http://www.isitebuild.com/sitepromotion
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FirstFound UK - search engine consultants |
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Politics and Technology: Site Promotion Checklist |
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Priority search engine submissions and website promotion tools. |
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