|
|
|
Top 5 Super Affiliate Tips – What's Your USP?
It's a known fact that establishing a USP (unique selling proposition) is an essential part of any business plan ... But what about your affiliate marketing campaigns? What makes your promotions unique from the hundreds ... or even thousands of...
Top Ten Tips for Leveraging Conferences for Big SUCCESS!
As I am preparing for my attendance to the CoachVille's Third Annual Coaching Conference, I have been considering how I can make the most of my conference attendance. These ten tips will support you in leveraging those conference you will attend...
Top Ten Tips Pitfalls of Credit Cards
Dodging through the Hazards and Ensuring YOU Have the Right Deal
A credit card can be amongst the most important tools you’ll ever have at your disposal. By offering you easy, flexible and sometimes relatively cheap spending power it can be...
Top Tips For Creating a “Pro” Looking Newsletter
Television, radio, advertising in newsprint or other print can put a huge dent in your advertising budgets. Simply put, it just becomes too expensive for the small business owner. What’s the alternative? Newsletters are the alternative to the high...
Well, Well, You're Having Twins! 11 Top Tips on Working With Newborn Twins
Well, Well - You're Having Twins!
11 Top Tips On Working With Newborn Twins
"Twins, it can't be! No one on either side of my husband's or my family can remember anyone having twins." I guess my words didn't matter much because when I heard I...
|
|
| |
|
|
|
|
|
|
7 Tips to a Top Site
SEVEN TIPS TO A TOP SITE
by Breal Web Design
As a web site owner, I spend a lot of time online. I also spend a lot of time at other sites. These are the top seven
tips I have discovered make or break a web site other than its design appeal.
1.WHERE ARE YOU?
When creating a web site, tell people where you are, or whom you are targeting. I have read several regional online newspapers that haven't included their physical location. For these sites, this information is very vital. For example, http://www.clickart-gallery.com, is an art gallery
featuring only Australian artists, so country information is important and you can find it listed in the about us section of that site.
2.CONTACT US.
When gaining the trust of an individual, possibly a person
who is new to the Internet, letting them know how they can make contact is vital. E-mail is most important. It needs to be easy to find. Again if relevant, you should include phone
and fax numbers and a physical street address if you have a traditional business as well as your web site.
You may be amazed at how few sites have this feature, those that do often have it tucked right away; it may take six or
seven clicks to find it! All but the most dedicated surfer will go away before going this far. That means a valuable potential customer goes away without you knowing. And they probably won't come back.
Do you have a means to capture information about your
customers - legitimately? Do you ask questions, run surveys, encourage them to join a mailing list or any other means of leaving their information? If not, why not? You could be letting some future customers leave without you even
knowing.
3.TIMELY INFORMATION
How many pages at your site are not where you say they are? It can be very disappointing or frustrating to have 404 Page Not Found Errors because something has been moved. A simple
solution is a custom 404 page that lists major areas of your site.
How many of your pages have broken links? Some sites excel at broken links and missing images. This translates as lack of interest in your customers. We all end up with one or two problems occasionally and the best way to overcome this, besides vigilance when designing pages, is to encourage your
visitors to tell you. An easy to use program is Xenu which checks your entire site for broken links. On your web site, you could consider providing a way to let visitors know of problems they experience. Most won't but if someone takes the time to let you know, acknowledge them for their help.
Where you have names, addresses, e-mails and phone numbers on your site, keep them updated. It is annoying (and
sometimes disappointing) to have an e-mail come back undeliverable because the address is no longer valid.
When using dates, it is VITAL to update. My local computer store used dates on their home page, informing customers they were behind as they were going on holidays soon. That message was displayed for almost two years! That was not a positive image to send to their visitors. What image do you
want your site to present to the wider community?
4.RESPOND!
You sent an e-mail to someone asking for more information and it never gets answered. Sound familiar? I wonder why
some companies prefer to send potential customers to their opposition. When a potential customer is ignored, they will
go elsewhere and they
will never return. If they get a response from your competition, they will probably go there.
Consider automatic e-mail responses. Many times I have been sent an automatic response informing me someone will answer my query shortly. If that is what you are telling your potential customers, are you actually following up?
5.NAVIGATE
I get to your site. Now what? Am I expected to know what I'm looking for? How do I know what's on your site if you don't provide me an easy way to get around? Provide simple navigation at the start, so your visitors can get into your site quickly. Too many options are daunting and not enough
are frustrating. You need to achieve a balance that will depend on your content. Research suggests a maximum of eight links on the front page is best for your site visitors.
Can you break up your content into sections and tag the way to each section, expanding when you get there? One word of warning: don't make your visitors go to six or seven pages
before they get any information. They won't do it and when they leave, they will never come back.
6.INFORM
No matter what type of web site you have, you are there to inform your visitors. If you offer a product or service, let people know how much it costs, its sizes, colours, models
and all other relevant information. If it is very detailed, use a summary with a link to more detail. Remember your
online customer can't touch or feel, smell or try out your product. If you don't put this information directly on your site (if it's sensitive or requires further details to make
a quote), then it's even more important that you have somewhere they can ask! When they do ask - ANSWER them!
Where are you? Your visitors are not from one geographic area. Being outside of the US, I see sites all the time that
fail to offer any assistance to international viewers. This is a major oversight because you WILL get visitors from other countries. Provide currency exchange and delivery information if necessary or state your service or delivery areas clearly where it is easy to find.
7.DELIVER
If you have a physical product, where are you prepared to send it? Where on your site have you told your customers? If you can only ship to a limited geographical area, make sure it is displayed prominently.
I recently compared companies about a particular product I intended to purchase online. I made my decision and
completed the entire ordering procedure providing all my details including credit card number, before discovering the company only shipped within the US. I had looked in their ‘about' and FAQ's to see if they had restrictions on
shipping but found nothing. It was only provided when shipping was being calculated. I found this frustrating and
annoying because I had wasted my time. Do you have a similar geographic restriction? Is it prominently mentioned?
You can't get everything perfect for everyone, different cultures require different information, but you can strive to be helpful and courteous. After all, excellent service
counts.
About the Author
Breal provides cost effective web site design and hosting
with a full 30 day money back guarantee. Web hosting even
comes with six months free hosting on yearly accounts. To
find out more visit http://www.brealweb.com
For a complete list of current articles, send any email to
mailto:articlelist@brealweb.com
|
|
|
|
|
| TIPS - Timely Information Provider Services |
| We provide tips and information in the following areas: tips.gif (1156 bytes) tips you can use:. Computers and Software tips. Politically Incorrect tips ... |
| www.toptips.com |
|
| U. S. National Debt Clock |
| Real time display of the US National Debt and current Fiscal Spending. |
| www.toptips.com |
|
| Top Tips |
| Top Tips is a collection of tips developed from ExtremeTech members. |
| www.extremetech.com |
|
| Fishtank Humour - Article Tank - VIZ Top Tips |
| VIZ Top Tips Article has been viewed 42626 times and mailed 114 times 823 users have rated this article on average 8.0. Rate this article . ... |
| fishtank.org.uk |
|
| Top Ten Tips for Success at University |
| Top Ten Tips for Success at University. Location, location, location... Serious about getting work done? Find a good location. ... |
| www.sdc.uwo.ca |
|
| Andy Budd::Blogography: Top Tips For Freelancers |
| Top Tips For Freelancers | May 19, 2005. If you’re a regular reader of this site you’ll ... Comments on: Top Tips For Freelancers. Jump to the comment form ... |
| www.andybudd.com |
|
| First-time Home Buyers - Tips for First-Time Home Buyers - How to ... |
| Buying a home for the first time can be overwhelming for many first-time homebuyers because few know where or how to begin the search. |
| homebuying.about.com |
|
| Top tips for Outlook - Outlook - Microsoft Office Online |
| Printer-Friendly Version Printer-Friendly Version. Top tips for Outlook. Applies to: Microsoft Office Outlook 2003 · Show All Show All · Hide All Hide All ... |
| office.microsoft.com |
|
| Top Tips |
| Top Tips, Help and Advice. ... Welcome to the Top Tips. If this is your first visit, be sure to check out the FAQ by clicking the link above. ... |
| www.toptips.co.uk |
|
| Top Tips - Read Personal Finance and Savings Info at CNNMoney |
| Send emails to toptips@cnn.com -- each week we'll answer your questions on CNN, ... Get Top Tips from Gerri Willis for saving and spending smarter -- every ... |
| money.cnn.com |
|
| Givingupsmoking :: Top tips |
| NHS Logo. Arrow HOW TO GIVE UP Arrow Top tips. Top tips. During the first few weeks of being a non-smoker, you're likely to experience cravings at different ... |
| www.givingupsmoking.co.uk |
|
| TeleCulture's top tips |
| TeleCulture's top tips. comments and info on cultural events, tech art, digital aesthetics, etc... Sunday, September 03, 2006. the first documenta ... |
| www.teleculture.com |
|
| Top Tips for Camera Phone Pictures |
| Top 10 Tips for Taking Great Pictures, Top Tips for Camera Phone Pictures. |
| www.kodak.com |
|
| indg405 - Top tips for ladder and stepladder safety |
| File Format: PDF/Adobe Acrobat - View as HTML |
| Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
|
| Primary ICT: Whiteboard Top Tips | Teachers' TV |
| Overcoming whiteboard phobia is the underlying message of this programme, as expert Simon Botten takes us through his top tips for novice whiteboard users. ... |
| www.teachers.tv |
|
| Friends of the Earth: Campaigns: Waste: News: 50+ top tips for ... |
| The Doorstep recycling bill aka Municipal Waste Recycling Bill moved one step closer to becoming law when it cleared the vital second reading stage. |
| www.foe.co.uk |
|
| Talking Teaching: Top tips |
| Articles on best practice issues · Hot topics · Reports from Teaching Awards Trust regional workshops · Top tips from teachers ... |
| www.talkingteaching.co.uk |
|
| PR Top Tips from LEWIS |
| www.lewispr.com/toptips/ - 2k - Cached - Similar pages |
|
|
| PC World - Top Tips for PC Hygiene |
| PCs, like furniture, collect dust and grime--but unlike a chair or desk, your computer can malfunction if not cleaned periodically. Here's how. |
| yahoo.pcworld.com |
|
| Top Tips - Consumer Advice - Institute of Plumbing and Heating ... |
| Good plumbing systems and public health go hand in hand. This section gives brief details on conditions, diseases and water-borne bacteria/parasites that ... |
| www.iphe.org.uk |
|
|