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Top 5 Tips to Have Them Lining Up At Your Trade Show Booth
You've jumped through all the hurdles and management just
approved the budget for the trade show booth you've been dying
to do for ages. You just high-fived your team when it hits
you-you don't just need a trade show booth, you need that trade
show booth to get results!
This means you have to get people to come to your trade show
booth-lots of them or your boss is going to be one unhappy
person. Yikes!
Before you start that letter of resignation, wipe the sweat from
your brow and take a deep breath. Feel better?
Great, now you're ready to find out how to make your booth stand
out on that trade show floor and have people standing knee-deep
in line just to see what you're up to!
1. Think color. Lots of it! Bold, sassy colors that immediately
get attention from trade show attendees. Many people make the
mistake of thinking if they build it, they will come. Nothing
could be further from the truth when it comes to trade show
booths! You have lots of competition and to beat it, you need a
trade show booth that lets people know they're dealing with
professionals who know what they're doing. Color does this
almost better than anything else-unless you're going against the
grain by using stark, upscale colors like white and black to
make your statement. And believe me, color does make a statement.
2. Now think lights! Lights can make a fairly ordinary tradeshow
booth something special. How? Think of the way paintings in
museums are lit, the way candlelight sets the atmosphere for
dinner or weddings. You can take a regular Joe trade show booth,
put some truly cool lights in place, and Presto! You have a real
show stopper-right there at your booth where you can smooze and
sell to your heart's content (or your feet wear out, whichever
comes first!).
3. Next, sound. Remember that guy at the end of the row with his
white-cloth covered brochure covered table? Remember how he
reminded you of the Maytag repairman in the old television
commercials? Now imagine if he'd had some great music playing
from his booth-or had simply had people out in front of the
booth
greeting and mixing it up with the trade show attendees.
Because you can have the best looking booth on the block, but if
you don't make some noise that makes people want to get to know
you better, then you're just another pretty face. And that would
be a real shame since you have such a great company.
4. Action. Now, many trade show exhibitors are resorting to
things like having magicians or dancers performing at their
trade show booths. This is a great idea-if the performances are
related to your business. If you're going to have a magician,
have him or her pull your product out of his hat or some other
item that will keep your company top-of-mind during the act.
Why? While it's important to give trade show event attendees
something to entertain them, if you don't keep your company and
product in their minds along the way, they're more likely to
remember the entertainment than who (your company!) provided it
for them. So you want to spend your money on some type of
entertainment that is fun and pertinent to your business.
5. Free stuff. Now before you finalize that order for 500,000
pens with your company name and logo on them, stop. Put some
real thought into this first. Pens are great, but people lose
them, they run out of ink, not to mention that practically every
trade show exhibitor is going to be giving away, yep, you
guessed it, pens. So give away a notepad instead. One with your
logo on it instead. Or better yet, have a drawing several times
a day for a larger item that people will really use and that's
related in some way to your business. This is the very best idea
ever. Why? Because people come BACK to your booth to see if
they've won. This gives you yet another chance to get your
marketing message across-which makes you the real winner.
About the author:
Patty Stripes is unlocking her chest of trade show secrets
without keeping anything back. Learn how to design sizzling trade show
booths, and learn everything about trade show giveaways.
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