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Increasing sales by adding streaming audio to your site for Free
If you have noticed, a lot of sites these days add streaming audio to their sites. Those ubiquitous buttons that resemble little orbs with the play symbol on them? I'm sure you must have seen them. A lot of marketers these days allow their site...

Integrating Streaming Media into Marketing Programs. An Interview with Ronni Rhodes.
Streaming Media - audio, video, and multimedia clips played over the Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites. I recently spoke with Ronni Rhodes of WBC Imaging,...

STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down...

STREAMING MEDIA - Leveling the Playing Field for Small Business -
Statistics tell us that there are 5,000 new websites coming on-line everyday! And, sadly, they all have one thing in common...they are all starting to look the same. Our company, pursuing its own marketing efforts, has the need to look at thousands...

Streaming Real Audio from your Website
Streaming Real Audio files from your website is easier than you might think. The first thing you'll need, of course, is a Real Audio file. Real Audio files are created with a program called "Real Producer" which is available on the RealNetwoks...

 
Creating Value With Streaming Video Content


Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.

Streaming video provides a number of useful opportunities for maximising the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.

Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it’s relatively inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.

In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangible results.

Provide Compelling Content

Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products & services we offer, our featured clients’ - why not turn the message into something that is actually useful and engaging to watch.

Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pages. It could be far more interesting for the viewer to provide them with a series of recipes, which feature the products being used in context.

Another technique is to provide content that is not centrally focused to your company’s core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from the event, with company branding around it? By using more recognisable and popular content, you are creating a wider ‘reach’ for the


video, with the added possibility of gaining increased website traffic.

Re-Package Content

Lets say you already have a corporate video, it’s around ten minutes long and you currently distribute it on a video tape format or DVD. The most obvious solution would be to have it transferred to a streaming format in it’s entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be useful as a backdrop display in a trade exhibition or screened to a captive audience in a conference, it’s often far too long to use as a streaming video clip on your website. Who really has the time to sit and watch a corporate video clip for this length of time? It’s often far more useful to break the sequence down into a series of individual clips or re-edit into a shorter, condensed version that has greater impact.

Following on from this, you might also want to distribute streaming video clips around different areas on your website. This way, the clips featured can be targeted to match – and complement - the page content. For example, on a page detailing company clients and case studies, the video clip could feature customer testimonials; situated on a contact details page, the video sequence could feature some generic shots of company locations and building exterior shots.

Brand The Video

Whatever streaming video clips you use, try to ensure they are branded with your corporate identity. This could be a small logo in the top corner of the screen or a ‘picture frame’ wrapped around the moving images. Taking it a step further, you may want to add an introduction sequence with animated corporate logos at the beginning and end of every sequence. Another option is to create an HTML or Flash ‘player’ customised with your corporate identity. The video clip would then play within this frame and could be complemented by some animated product or service information around it.

When reviewing website statistics, it is frequently pages featuring streaming video content that are the most ‘sticky’ and have the longest viewing times by site visitors. Use this factor to your advantage - it’s an ideal opportunity to get your core brand values, products and services across to the site visitor.

John Howarth is creative director of Blue Tuna Limited, a leading UK-based corporate communications & multi-media production agency. Past projects include live streaming for leading online bookmaker, Blue Square and the launch of the UK’s of the first club soccer channel, Boro TV for NTL.


www.bluetuna.tv


 

united streaming video
Enter your Passcode to register for an account. -. What is a passcode? Sign-up for a Free 30-day trial! International Visitors ...
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VideoLAN - Free Software and Open Source video streaming solution ...
VideoLAN - Free Software and Open Source video streaming solution for every OS!
www.videolan.org
 
How to Make Streaming Video
This tutorial covers the different types of video streaming on the internet ... Note: This is not technically "true" video streaming — the best it can do is ...
www.mediacollege.com
 
Macromedia - Flash Video Streaming Service
Macromedia has partnered with VitalStream to offer the Flash Video Streaming Service on VitalStream's Content Delivery Network. ...
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Macromedia - Developer Center : Delivering High-Quality Video with ...
Flash Video Streaming Service (FVSS) is a hosted service by VitalStream that ... On-demand audio and video streaming by simply uploading Flash audio or ...
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Video Streaming
'Video Streaming: A Guide for Educational Development' is available as a free download (in an Adobe PDF file). It can be downloaded either as a whole or ...
www2.umist.ac.uk
 
Nature Online Video Streaming Archive
Nature podcast · Video streaming · Google earth · Blogs · About the journal · Contact the journal · About the editors · Nature family of journals ...
www.nature.com
 
Click & Go Video
Click and Go Video Logo Fast Forward to Video Streaming ... Download your copy of Video Streaming: A Guide for Educational Development ...
www.clickandgovideo.ac.uk
 
Audio and Video Streaming
Audio and Video Streaming. Streaming & Instruction .. Streaming Services. How can I use streaming in a course? What type of materials can be Streamed? ...
www.cit.cornell.edu
 
webcam video streaming live views : 123cam - earth netcam - world cam
webcam, streaming and live video from all the world.
www.123cam.com
 
Video Streaming Services Media Productions Encoding Formatting DVD ...
Video Streaming Services video productions, video services, webinar s, editing, worldwide conversions, videocd, duplications, ontario, canada, ...
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Video Streaming Forum | Questions & Answers About Codec, Video ...
Video Streaming and Production Topics, Video Streaming with high quality output.
www.videostreaming.org
 
DayPort - Streaming, Workflow & Convergence Technologies
Recent News. DayPort, Inc. implements its Carbon Content Management System for content delivery, at UK based British Sky Broadcasting (BSkyB) . ...
www.dayport.com
 
Flash Video Streaming - VitalStream
We work closely with Macromedia to develop the Flash video streaming platform, VitalStream is the first and most experienced service provider to offer live ...
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Streaming Media - Live Streaming Audio & Video
The World Leader In Audio and Video Streaming ... VitalStream Showcases Carmel-by-the-Sea with Flash Video Streaming ...
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Apple - Education - Apple Video Streaming Solutions
The Apple Video Streaming solution is eligible for federal funding under eRate and the No Child Left Behind Act. Consult your Apple representative to learn ...
www.apple.com
 
Internet-and-Businesses-Online - Video-Streaming Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Wireless Video Streaming from OS X to your TV? - O'Reilly Mac ...
The short story is that I bought a house and, with it, a new wireless router (the D-Link DGL-4300, quite nice) to penetrate the walls my previous apartment ...
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Video Streaming: Concepts, Algorithms, and Systems
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Oxygen TV
The OxygenTV project is developing an implementation of the adaptive video streaming framework that uses CM to adapt to variable bandwidth and delay and ...
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