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3 Great Website Promotion Ideas: Which Works Best For You?
In this article, I want to discuss 3 different approaches to generating traffic to your website; how each approach can help you promote YOUR website; and who REALLY benefits from these methods. -- Question: What do the following sites have in...
Brainstorm: The Essential First Step to Website Development
Brainstorming could be one of the most important steps when starting a website. Brainstorming gives you the focus on what content that you want to relate to your audience. It gives you ideas of what topics will interest you. As well as, it gives...
Quick Sure Traffic, Smart Visitor Containment And Higher Web Profits Starting Now
How do you quickly generate a massive flow of traffic, and make more money out of that traffic? It's very simple really. All you need is a calculator, a few hundred dollars, and your server's log files. Mix that up and you are on to some good web...
Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will...
The 5 key steps to promoting your website
Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible...
 
14 Steps To A Trustworthy Website

Have you ever visited a web site and been attacked by
screaming pop-up ads, gotten lost in a clutter of banner
ads, had things flash and go boom? And have you ever visited
a site that was informative, easy to navigate and generally
pleasant to peruse?

Which site gained your trust? Which site would you revisit?
The more user-friendly building tools you use on your site,
the more trust will be developed with your viewers. With
this in mind, here are expert tips for making your online
store trustworthy...

Purchase an appropriate domain name
Paying for your own domain name builds trust and is
professional looking. Your own domain name will be - free of
all advertisements (except products you sell or recommend).
You want to sell your visitors on the content of your site -
not the products of other advertisers.

Use domain name email addresses
When searching for a host for your site, look for packages
that include POP3 accounts (preferred) and alias accounts
(second in line). This will enable you to send email from
your site (you@yourbusiness.com) which looks much more
professional than you@freeemailaccount.com It is easier to
trust someone who has evidently made an investment in their
business.

Include contact information
Provide phone numbers, hours of operation (including time
zone), a business mailing address and an email address. PO
Boxes are not considered addresses. Many companies won't
deliver to PO Boxes, and many visitors won't purchase from
you if you use one. Work from home? Add a suite or building
number to your home/apartment. Or use a mail forwarding
service for a real address.

Add contact links
Place at least one way for your visitors to contact you on
each page and place your Webmaster's contact information on
at least the bottom of the front page. This way your
visitors can request information from you, and if there is a
problem with your site, they can write to the Webmaster.
Even if you and the Webmaster are the same person, place the
Webmaster's email address on the site.

Keep your content updated
To be current, the content of your site must be no more than
6 months old. The pages must include an up-to-date "Last
Updated _________". Even if you don't change the site
information (because it is completely correct and updated)
do keep the date updated.

Include a personal touch
Provide an "About Me/Us" page. Provide the names of the
owner, president, executives, and staff on the contact page.
Include individual and group pictures, small biographies if
relevant, and email addresses where they can be quickly
contacted. Don't make it look as though your site's owners
want to be anonymous, which obviously generates suspicions.

Avoid enter pages and splash screens
Do you have an "Enter page" or splash screen on the front of
your site? If so, delete it now! You will lose visitors who
want information quickly


because they'll go to a rival site
instead. Worse than an enter page is an enter page that
forces someone to download a program such as Flash. If you
want to use the option of Flash pages, fancy pointers etc.,
give visitors the option of viewing them. Don't force them
to download any programs.

Cater to everyone
Include tags with your images to assist those with sight
disabilities and the hundreds of thousands of people all
over the world who use library-based text-only computer
software and Web browsers.

Make it quick
Ensure that a majority of your pages load in less then 20
seconds with a 56K modem. Most visitors will not have the
patience to stick around much longer than that and will
simply move on. A site that loads quickly and is neatly
designed, will show that you are a professional company. It
will also boost confidence in your potential buyers.

Request recommendations
Ask your clients for testimonials and permission to use
their whole name on your Web site. If they don't feel
comfortable doing so, find others who will.

Link it
Make sure that links within your site work. Ask your Web
designer to design an interesting "error" page that will
allow your visitors to get back on track if a page they
bookmarked no longer exists. Make sure that links to sites
outside your website work. Download a links checker and use
it monthly. Sometimes you'll find that you've linked within
your site to a page you've moved or removed. Other times
you'll find that pages outside your site have disappeared or
are changed.

Spell it right
If you want your site to be as professional as it could be,
put each page though a spell checker or hire an excellent
proofreader. Don't underestimate the value of a properly
spelled site.

Provide guarantees
If you have a money back guarantee on your service or
product, say so. If you don't, say so. Do guarantees include
or exclude returning the shipping or handling fees? How
about a privacy policy for your newsletter emailing list or
code of ethics? Clearly place any type of guarantee on your
site.

Secure purchases
When you purchase from the best sites, the site owner will
provide you with the most secure purchase program available.
This includes a secure server, secure gateway, and
information that informs you that your purchase is as secure
as is currently possible. When you are taken to another
website to make your purchase, notice if the new site
mentions that it's been secured. If it doesn't say so, go
find the product on a site that does.


About the Author

© Copyright 2002 All Rights Reserved. Maria Marsala, Business & Life Coach-Consultant. Maria works with successful individuals as they take their success to an even higher level. Subscribe to "Helping You and Your
Business Grow" our free weekly online newsletter or download our free business ebook at http://www.CoachMaria.com/ebook/download.html

 

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Web Pages That Suck learn usability and good Web design by looking ...
Web Pages That Suck -- learn good Web design by looking at bad design.
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A guide on essential skills for designing effective web sites.
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Current best practice in graphic design for the web, kind of boiled down into an edible form.
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Web design - Wikipedia, the free encyclopedia
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Content Menu
  • 10 easy steps to a user friendly website

  • 10 sure fire viral marketing strategies to increase traffic to your website

  • 10 things you should expect from your website copywriter

  • 10 tips for a successful website

  • 10 tips for writing effective web copy

  • 10 ways to increase your websites traffic

  • 10 ways to market your web site and have it market you

  • 12 tips to increase your web page speed

  • 14 steps to a trustworthy website

  • 14 tips to catch repeat visitors to your websites

  • 20 easy ways to get people to link to your web site

  • 20 sure fire ways to get people to link to your web site

  • 24 x 7 access and instant info mining of the web

  • 29 ways to drive traffic to your website and keep them coming back

  • 3 great website promotion ideas which works best for you

  • 3 marketing mistakes web site designers make when selling their services

  • 3 reasons your website might fail to attract enough customers

  • 3 steps to multiply yourself across the web

  • 3 ways of search engines indexing flash websites

  • 42 questions for achieving optimal website writing results

  • 5 totally free website marketing tools

  • 6 tips to improve your business website

  • 7 5 ways to get more sales through your web site

  • 7 essential steps to web site promotion

  • 7 warning signs of an unprofitable web site

  • 7 ways to increase web site visitors and boost sales

  • 8 ways to build a really bad web site for search engines

  • 8 ways to promote new content on your website

  • 9 hot tips for linking with other web sites

  • accepting credit cards on your website

  • accepting payments online an ecommerce web site overview

  • accepting payment through your website

  • affiliate marketing how to get started building profitable websites

  • affordable small business seo 5 common website errors and how to fix them

  • analysing and creating highly popular web pages

  • analyzing website traffic

  • analyzing web traffic

  • anaylizing website traffic

  • an action plan for marketing your web site part 1

  • appropriate website promotion methods

  • are you losing the most valued space of your website

  • art website suggestions

  • attract potential buyers to your web site with valuable content

  • avoid these web site design and writing no nos

  • a dynamite new web based reporting service

  • a lightning fast way to grab graphics for your website

  • a network of web sites is not enough

  • a new web marketing roi calculator part 1

  • a review of webposition gold v2 0 beta part 1

  • a review of webposition gold v2 0 beta part 2

  • a simple guide to analyzing all those web traffic ideas part 2

  • a theme based website part 2 choose a theme and sub topics

  • benefits of website localization

  • boosting link popularity by submitting to niche web directories

  • boost credibility and sales with quality web images

  • brainstorm the essential first step to website development

  • breathe new life into your half dead website by using words that sell

  • building a web store on shoestring budget in less than four hours

  • building ecommerce websites that work part 1

  • building your own authority website

  • build a website your clients will love

  • catapult your traffic with these web site add ons

  • choosing a websites name and the horlicks factor

  • complete web site optimization for search engines part1

  • complete web site optimization for search engines part2

  • corporate and promotional gifts and gourmet food baskets retailer launches its website giftboxedbaskets com

  • creating a newsletter and making your website magnetic

  • creating a user friendly website

  • creating search engine friendly web sites

  • creating webmasters

  • creating your websites promotional strategy

  • deep submission submitting the inner pages of your web site

  • designing a website so the search engines will like you

  • designing a website that sells

  • designing your web site to maximize traffic

  • design website for pre selling

  • design your own website my easy five step formula for creating successful websites

  • discover how to instantly increase your sales conversions and email lists by adding new hover ad technology to your websites

  • discover the advantages to hiring a freelance web site copywriter for your web business

  • discover the hidden backlinks traffic sources to your website

  • dispelling the myths will webposition get my site banned from google

  • does website content matter

  • domain website 24 7 starting at 3 95 per year

  • do it yourself improve your web site positioning in 8 simple steps

  • do not build a website until you have researched your keywords

  • do search engines like your web site

  • easy ways to make your website and advertising sell

  • ecommerce web sites if you build it they will come or will they

  • ecommerce web site building where do i start

  • effective affordable website promotion can be achieved

  • email marketing for website owners

  • eyes on your ecommerce website

  • e books and web site promotion

  • false dogma in web marketing

  • featured article tips and techniques web site online marketing how to do it successfully

  • fine tuning your website

  • five steps to successful web marketing and sales process

  • five ways to increase your website conversion rate

  • flash seo and optimization how to properly use flash on your websites

  • for newer sites web marketing depends on titles links

  • free and low cost website promoting tools

  • free tips to promote your website without it costing you a penny

  • fundamental tips about web designing and optimizing

  • getting a lot of website traffic

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  • get your website listed in the major search engines quickly

  • golden rules for a sales generating website

  • googles suggestion beta search new seo webmaster wonder tool or over rated popularity meter

  • google bring deskbar search to windows desktop now any website can take advantage of this search technology

  • growing organic websites

  • halloween usa launches new e commerce website

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  • hansel gretel left a breadcrumb trail so do your website guests

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  • hosting options for an ecommerce web site

  • how blogs are helpful in targeting traffic for website

  • how can i promote my web site

  • how do i promote my website

  • how do web designers developers price their work

  • how e commerce web site design differs from normal web design

  • how to analyze your website traffic part 2

  • how to attract your website first time visitiors

  • how to be a wwwow on the wwweb

  • how to boost your chances at having a successful web site

  • how to build website seven steps for building optimized websites for affiliate programs

  • how to create meta tags to optimize your web site

  • how to design a search engine friendly website

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  • how to effectively promote a new website

  • how to find out how well is your website doing

  • how to find out what your web surfer prospects want

  • how to gain more profits through website promotion

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  • how to generate a website with 16 revenue streams

  • how to generate solid web profits through the blog revolution

  • how to get a knock out website

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  • how to get your web site banned or search engine promotion how not to do it

  • how to improve your websites search engine rankings

  • how to increase backlinks of your website bring buyers traffic on your website

  • how to make better use of your website traffic

  • how to optimize your website for both google inktomi

  • how to put your small business website on the search engines

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  • increase web site sales with a seo proposal part 1

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  • index

  • indexable websites search engine ready born to compete and win

  • invisible web content yes it exists

  • is anyone visiting my web site

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  • is your website a warty toad

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  • is your website innovative increase your business over night

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  • making your websites more compelling

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  • maximising googles pagerank of your website to maximise traffic

  • mining for gold in your web traffic logs

  • news bytes from the web

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  • new years resolutions is improving your website one of them

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  • optimizing your websites design for search engines

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  • photo editing web development and support auto and tv commercial need any of these services then ideology is the place to go

  • please stop designing web sites backwards choose keywords and keyword phrases first

  • points to consider before web promotion

  • preparing your website for visitors

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  • products for a successful web business

  • promoting your website

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  • raise your website traffic with rss blogs and yahoo part 1

  • reach your web site goals by attracting the right visitors part 2 of 2

  • reasons why search engine optimized web design benefits business owners

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  • search engine optimization and web site usability

  • search engine optimization of dynamic web sites

  • search engine spam useful knowledge for the web site promoter

  • search the web more efficiently tips techniques and strategies part i

  • search the web more efficiently tips techniques and strategies part ii

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  • ten steps to a well optimized website step 1 keyword selection

  • ten steps to a well optimized website step 2 content creation

  • ten steps to a well optimized website step 3 site structure

  • ten steps to a well optimized website step 5 internal linking

  • ten steps to a well optimized website step 6 human testing

  • the 2 most common web site mistakes

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  • the 7 habits of a successful web marketing plan

  • the abcs of web site promotion

  • the art of website optimization

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  • the factors that play a role in your web sites ranking

  • the golden rule of website building

  • the importance of relevant website content

  • the importance of web traffic

  • the key to high volume web sales

  • the local business owner and web based marketing what are they waiting for

  • the most common small business web site traffic killers

  • the new edition of webposition gold 2 is finally here

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  • the top 10 most ludicrous things you can do on your web site

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  • the top 6 website sins

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  • the website marketing strategy that never fails

  • the webs secret traffic source the open directory project

  • think before setting up your website

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  • three things you must do when designing and building your small business website

  • three types of websites that can make you a fortune

  • tips for building a great business website

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  • top 10 design issues according to web marketing

  • top 10 reasons your business needs a website

  • top 5 methods to promote your website

  • top 7 reasons to rethink your web site design

  • to understand the success of website ranking

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  • unlocking the keys to your web site traffic web site promotion and search engine strategies

  • updating your web site efficiently

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  • vote for your 0wn website nobody will mind

  • want bigger profits think of your web site as a catalog not a store

  • website conversion secrets revealed

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  • website ranking with an internet marketing specialist

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  • website traffic build it and they may come back

  • website traffic is not the key to success

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  • web analytics getting it right

  • web analytics murder by numbers part 1

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  • web coach tip 3 proven steps to increase traffic to your website

  • web coach tip 4 ingenious ways to not give away the digital farm

  • web coach tip you too can avoid this deadly mistake when writing your own web copy

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  • web design blunders that can cost you lost profits

  • web design for ecommerce

  • web design tips to boost your online sales

  • web search engine facts you need to know to win the marketing game

  • web sites dont work

  • web site copyforget the trickery its all about you

  • web site marketing tips to keep you ahead of the field

  • web site navigation

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  • web site promotion are you requesting free backlinks

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  • what customers expect from your web site

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  • wheres your web site

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