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10 Tips For A Successful Website
Have you ever thought the secret behind the success of most of the famous sites. Do you ask yourself these questions. Why do they get so many clicks?Why they are making so much money and i am not?Why only few web sites succeed and most of others...
Designing A Website That Sells
Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn't clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn't and neither would you. Your website is your grocery...
Points to Consider before Web Promotion
Points to Consider before Web Promotion
Doing business online is not as easy as it seems! You may have the notion, with millions of prospective customers being only a click away, all you need is to build an eCommerce website and you will start...
SO I'VE GOT A WEB SITE - NOW WHAT?
SO I'VE GOT A WEB SITE - NOW WHAT? by P J Chandler Yesterday I was talking to the owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pull the plug, she told me that advertising revenue had fallen...
Why Is No One Buying From My Website?
Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales? Like most business owners, you probably know your products or services inside out; you know...
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The Web's Secret Traffic Source - the Open Directory Project
The importance of having targeted traffic can't be understated, and search engines can be a great source of this traffic. The first search service covered in this series of articles is a directory known as the Open Directory Project, or ODP (http://www.dmoz.com/).
First, a little background on the Open Directory Project: The ODP is a Web directory, not a search engine, and the purpose of the ODP is to list and categorize web sites. But unlike Yahoo! or the several dozen other directories that maintain a paid staff of reviewers, "the ODP is an Open Source inspired, volunteer managed initiative." In a nutshell, this means that human volunteers review, add, and remove the listings of this directory. Potential editors can elect to review site submissions in categories related to their area of expertise or interest. In and of itself, this is a pretty remarkable method for reviewing sites, because it allows for those most knowledgeable in a
given area to review sites submitted to that same area. From a Web site manager's perspective though, the Open Source nature of the search service itself is the main factor in its importance as a traffic source.
Because the ODP is an Open Source initiative, the listings and the search engine software are freely available for other portals and search sites to use. In fact, the ODP listings are used by over 200 other sites and directories, including AOL Search, AT&T WorldNet, Netscape.com, and to a certain extent, Google.com. This greatly extends the possible exposure of a Web site with a listing in the ODP, and makes it a must have listing for any site that's serious about building traffic.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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