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24 x 7 access and instant info-mining of the Web
Search It! is the only ecommerce-related search tool that you (and your visitors, readers, friends and colleagues) will ever need. The gift that keeps on giving (i.e., searching), it has been designed to be used. Keep it open in the upper corner...
Accepting Payments Online: An ECommerce Web Site Overview
There are a seemingly infinite number of choices and configurations to accepting payments online. Choices range from almost total "do it yourself" programming to turnkey packages. You can accept online payments from an ECommerce Web site in two...
Designing A Website That Sells
Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn't clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn't and neither would you. Your website is your grocery...
Increase Your Website Traffic in 10 Foolproof Steps
Increasing website traffic is certainly your goal if you have a website. However, creating web pages that attract visitors is significantly different than simply building an attractive website. You need to make sure you put as much effort or more...
Think before setting up your website
We have seen an increase in the number of websites since the past couple of years. Significantly after the initial dot com burst. While this is good news, it sure reflects one single point. The Internet is as serious as in the offline community....
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Web Store - Why Do You Need One?
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research -The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2001, and projections for 2003 come close to $100 billion, representing 4.5 percent of total retail sales.
As a business you probably understand that in order to stay competitive you must integrate ecommerce to your present business strategy. A little research will show you that there is an extensive array of technology and solutions for enterprise and web store building available in the market. You also perceive that ecommerce sites can cost you from a mere couple of hundred bucks to hundreds of thousand of dollars. How to choose something from so many options that will exactly fit your present need?
Although, this might look like a daunting task, a little preparation will definitely help you taking the right decision in your quest for an appropriate ecommerce solution. To understand your requirement better and create a proper ecommerce strategy, you have to ask yourself a number of questions. Below I jotted down some of the questions that, hopefully, will spur your imagination.
* What should be the look of my web store?
* Do I need a database for my product catalog?
* How should the purchase order generate on my web store?
* Do I need to handle different pricing system for dealers, wholesalers and end customers?
* How do I bill my customers?
* How easy can I make my web store to navigate?
* How many search options should we have?
* Can I show my customers a product comparison table?
* What should be my merchant account gateway system?
* Finally, how much should I invest to build my web store?
If building an ecommerce site from scratch feels too overwhelming to you and you are a small business, my suggestion is - to build a web store with one of the providers similar to Yahoo, Bigstep, Rusbiz etc.
The web stores that you can build directly on the Internet have all the necessary features like shopping cart, product catalog and payment gateway as any regular ecommerce site. In most of the cases, you construct web store online from templates and easy-to-use editor and you hardly need to know html or other script languages.
You can order your Web Store from Rusbiz right now.
The benefits of using a web store that you can build online are enormous.
Quick to build: If you have all the materials handy, you can build a web store within a day.
Easy in use: You don’t have to be a rocket scientist to build a fully functional ecommerce site. Step by step procedures of making pages from templates allow anybody to create a professionally looking web store in no time.
Affordable: Although, some of the providers charge commissions on your sales, as Yahoo does, in most of the cases your expenses are less than US$ 100 a month to have a good web store.
The only disadvantage you have with this kind of web stores is you might not be able to give the customized look and feel to the site as you intend to. Then again, once you start generating enough sales through your web store, if you must, you can always build an ecommerce site by hiring web
design companies.
If you are still hesitant in starting online business using web stores I would suggest you to read the following eventual benefits that you may have from ecommerce.
Increase your sales & profits
If you are a brick and mortar company, online commerce will definitely increase your sales and with it profits.
Enhance your company image
Today, even small companies understand the importance of having a website. Planned, sophisticated and professional website creates positive image of the company and help building brand name.
Reduce costs and save money
If required features are available on the website practically all business processes are possible to carry out on the Internet, which allows you to reduce overhead costs, costs incurred due to documentary mistakes, document processing costs, etc.
Improve customer service
Frequently Asked Questions pages, forums, Internal Messaging Service, chat lines, etc. all these features help you effectively running your customer service.
Become a global player
Thanks to the reach of Internet you are no longer confined to a certain geographical boundary any more. You can sell products to any place of the world 24 hours a day.
Add sales channels
By joining e-marketplaces and B2B exchanges you can significantly increase the number of sales channels available to you.
Reduce supply chain cycle
If you automate supply chain processes through Internet, you will be able to shorten the entire cycle from months to days. You will be even able to eliminate certain phases of your supply chain process.
Market products and services
There are numerous ways of getting traffics on your site and popularize your products. In fact, you can get more people in your web store than it is physically possible to accommodate in a bricks-and-mortar shop.
Compete with large companies
On the Internet you may successfully compete with the behemoths of your industry and even curve market shares out of them.
Low start-up costs
Normally, starting a brick and mortar business requires significant cost involvement. On the Internet - opposite is true! To start a business online you hardly need any major investment.
No entry barrier
As you know, many businesses in real world are tightly controlled by certain groups. On the internet there is no such barrier! Anybody can start any business of his choice.
No need to close existing sales channels
By adopting Internet as a sales channel you do not loose anything as your web store only complements existing sales conduit.
If you are new to ecommerce world, I would advise you to go slow! First create a plan with long term and short term objectives. Try implementing your plan gradually. Make sure that you do not spend too much money on your initial ecommerce project. Remember! Over 80 percent of all software projects do not finish in time within the budget; and do not work as planned!
About the Author
Nowshade Kabir, Ph.D., is the founder, primary developer and present
CEO, of Rusbiz.com, a global business to business e-commerce portal with
feature like storefronts, aggregated catalog, e-marketplace, trade
leads, internal messaging system supply chain solutions, etc. With a
doctorate in Information Technology, Dr. Kabir has worked an advisor to
government projects and has over 12 years experience in International
Trade.
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