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Choosing the Right Web Site Designer
You've made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site? There are many people capable of building their own personal sites. They can put cute...
Do Not Drop Your Web Site Off the Search Engine Cliff
If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site. Adding to the intense thrill of web site ownership...
Is Your Site Too Slow? Why Image Optimization Is Critical When You Create A Web Site
Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can’t handle lots of graphics, and that means you’ll be losing potential customers. According...
Web Site Monitoring Is A Global Necessity
Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a...
Web Source Web Design Tips - Using META Tags for Search Engine Indexing
Meta tags are used to give detailed instructions, in regard to a web page, to the Search Engines and browsers. You can provide the Search Engines with a description of your web page and the most relevant "keywords" for your web site by adding the...
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Increase the Efficiency of Your Web Design Business
You know, these days, it's pretty easy to find information building a web site. You can find info on everything from how to create your graphics to what content you should include on your web site. More than likely, you could probably write articles on building web sites with all the knowledge you've gathered.
However, there's more to running a successful web design business than being able to build great web sites. First, you have to take care of the logistics of running that business. And that's what this article is about: teaching you what you need to know about running your web design business.
So, here's a list of steps and processes you must implement to run an efficient web design business.
1.Employ a client questionnaire before starting a project. In order to accurately estimate the cost of a project (for you and for the potential client), you have to know exactly what the client needs and wants. By using a questionnaire that asks all the right questions, you can pinpoint the time you'll need for the project and what your costs are going to be. Additionally, a questionnaire has the added benefit of showing the customer that you really know what you're doing and that you're serious about getting their site exactly right.
2.Create formal proposals for clients. Many potential clients want to know exactly what they'll be getting, in written terms, before starting on a project. They want to know what their options are, what your ideas for their project are, and most importantly, they want to know that you're a true professional. A formal proposal says a number of things about your firm:
oYou're well established
oYou have meticulous business practices
oYou're very serious about your work
oYou're very good at what you do
Here's what to include in your proposals:
oa cover sheet
oa cover letter
oexact site specifications
odevelopment guidlines
opayment terms
osite storyboard
oa contract (see below)
3.Create a set of generic, multi-purpose legally binding documents. Oftentimes, a client must request that you do not disclose information about their business practices, trade secrets, etc. to anyone. Most clients will feel uncomfortable simply "taking your word for it" and will require an NDA (non-disclosure agreement) to be signed by you. When this happens, it's extremely expensive and time-consuming to involve a lawyer to draw up the agreement. It's far easier to have a generic document on hand that you can customize as needed and just use whenever you have the need.
Additionally, in order to protect your interests and make sure that you always get paid in full, it's wise to create a generic contract that you can customize for each project you work on.
4.Develop a estimating system that allows you to accurately predict your costs and the client's costs. There are quite a few means to do this, so take some time to sit down and figure out how to do it for your business. It doesn't have to be anything complex. It could be something as simple as charging per page, etc. But it's important that it's accurate and will allow you to make sure you don't undercharge for projects and put yourself in a jam.
Putting all this into practice may take a fair amount of time and money, but once you do, you'll be amazed at how such small changes in the way you do business can increase your sales and your effeciency.
(By the way, you can get much of the stuff above from a company called Proposal Kit; just go to www.sybren.net/proposalkit. I bought their "Standard" package and I've been really happy with it.)
About the Author
Need a killer website for your business? Micah Cranman designs attractive, compelling, and results-driven websites for small businesses and organizations. For more information on how he can help you develop a powerful web presence, visit his site at www.sybren.net.
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