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Designing Professional Web Pages
If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything--especially online where your competitor is only one mouse click away! ...
How To Build A Website
That is a good question. How do you build a website? Where does one start that has no clue about web page design? First we assume that you have access to a computer and to the internet. Once that goal is accomplished. You have open reign. There are...
How to Prepare Images for Your Web Site – Part 1
You are staring at the your monitor waiting for the image to download. It finally appears but it has blurry edges. You go to the next page but can't read the text because of the dark image in the background. The next page has animated images, that...
THE WEB SITE IS NOT THE END ALL OF INTERNET MARKETING STRATEGY
The most common misconception that people has is that web sites are their end all internet marketing strategy. On the contrary a web site is merely a part of the whole marketing strategy. Proper planning and development of internet marketing...
Why Not To Use Web Design Templates
In today's age of fast food and high-speed Internet, a business may be tempted to take the "more convenient" route in launching a website - buying a template and customising it. Website design templates are like off-the-shelf websites and are...
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Increase the Efficiency of Your Web Design Business
You know, these days, it's pretty easy to find information building a web site. You can find info on everything from how to create your graphics to what content you should include on your web site. More than likely, you could probably write articles on building web sites with all the knowledge you've gathered.
However, there's more to running a successful web design business than being able to build great web sites. First, you have to take care of the logistics of running that business. And that's what this article is about: teaching you what you need to know about running your web design business.
So, here's a list of steps and processes you must implement to run an efficient web design business.
1.Employ a client questionnaire before starting a project. In order to accurately estimate the cost of a project (for you and for the potential client), you have to know exactly what the client needs and wants. By using a questionnaire that asks all the right questions, you can pinpoint the time you'll need for the project and what your costs are going to be. Additionally, a questionnaire has the added benefit of showing the customer that you really know what you're doing and that you're serious about getting their site exactly right.
2.Create formal proposals for clients. Many potential clients want to know exactly what they'll be getting, in written terms, before starting on a project. They want to know what their options are, what your ideas for their project are, and most importantly, they want to know that you're a true professional. A formal proposal says a number of things about your firm:
oYou're well established
oYou have meticulous business practices
oYou're very serious about your work
oYou're very good at what you do
Here's what to include in your proposals:
oa cover sheet
oa cover letter
oexact site specifications
odevelopment guidlines
opayment terms
osite storyboard
oa contract (see below)
3.Create a set of generic, multi-purpose legally binding documents. Oftentimes, a client must request that you do not disclose information about their business practices, trade secrets, etc. to anyone. Most clients will feel uncomfortable simply "taking your word for it" and will require an NDA (non-disclosure agreement) to be signed by you. When this happens, it's extremely expensive and time-consuming to involve a lawyer to draw up the agreement. It's far easier to have a generic document on hand that you can customize as needed and just use whenever you have the need.
Additionally, in order to protect your interests and make sure that you always get paid in full, it's wise to create a generic contract that you can customize for each project you work on.
4.Develop a estimating system that allows you to accurately predict your costs and the client's costs. There are quite a few means to do this, so take some time to sit down and figure out how to do it for your business. It doesn't have to be anything complex. It could be something as simple as charging per page, etc. But it's important that it's accurate and will allow you to make sure you don't undercharge for projects and put yourself in a jam.
Putting all this into practice may take a fair amount of time and money, but once you do, you'll be amazed at how such small changes in the way you do business can increase your sales and your effeciency.
(By the way, you can get much of the stuff above from a company called Proposal Kit; just go to www.sybren.net/proposalkit. I bought their "Standard" package and I've been really happy with it.)
About the Author
Need a killer website for your business? Micah Cranman designs attractive, compelling, and results-driven websites for small businesses and organizations. For more information on how he can help you develop a powerful web presence, visit his site at www.sybren.net.
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