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Baby Steps To Writing Success
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: Take baby seteps to writing success. One step after another, and you're a...

Heres A Little-Known Secret To Writing Copy, For Serious Copywriters Only
Have you ever wondered how your copy sounds to your prospects when they're reading it? If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter. The very...

Writing Made Them Rich #1: JK Rowling
Joanne Kathleen Rowling was born in Chipping Sodbury, England in 1965. She began writing at the age of 6 with a story called 'Rabbit', which she never finished. In high school her favorite subject was English. From High School, Rowling went to...

Writing Personal Statements - Top Tips
WRITING THE PERSONAL STATEMENT TO GET INTO UK UNIVERSITY HOW DO YOU DO IT? And the only way to do that has been largely ignored or is unknown by most students. The failure of the vast majority of students to get admission to their...

Writing, Reading, Speaking, Talking
Finding the Sweet Spot in Dialogue Writing Over the years I have heard complaints from various quartersfriends, students, and familythat even if they could write the story theyve always wanted to tell, they could never get the dialogue to sound...

 
Simple Writing For Super Sales

Is your sales letter not converting readers into
buyers? It just might be your choice of words.

Listen. People dont stop by your site to be wowed
by your stunning prose. They want to be sold. And
the fact is your sales letter needs to be
compelling, but you also need to write clearly and
use words that wont trip up a sixth grader.

Bottom line, your goal is to communicate. To do so
properly, the reader needs to fully understand
what youre telling them. You can achieve this by
going through your copy and replacing words like
facilitate with help. Do you see what I mean?

NO TECHNICAL TERMS

Your sales materials should never contain
technical terms. Always write your sales letter
from the angle that someone reading it has no
experience or clue about your product. The end
result will be better clarity, and more profits.

GET TO THE POINT

Right after you design your headline, jump right
into the heart of your offer.

Dont waste any time or words explaining things
that dont hit at the bottom line. Your goal is to
provide a no fluff explanation of how the reader
will benefit with your product. If your paragraphs
or sentences dont drive at this, then you need to
change them or remove them completely.

Nothing turns a reader off faster than reading a
jaw-dropping headline, then reading the first few
sentences that dont compliment what grabbed them
in the first place.

A headline is to introduce them to the first
paragraph. The first paragraph leads them into the
second. This continues


throughout your sales
letter. If one paragraph doesnt lead to next by
straying form the subject, then youve just lost a
customer.

SIMPLE CONVERSATIONAL WRITING

Write like you speak. Keep your tone simple and
conversational. Envision yourself sitting across
from a friend explaining your product to them. I
use this technique for everything I write, and
believe me it works.

A personal, me to you sales letter is the secret
to good copy. Your words are your salesperson, so
they need to be human and show that everything
youre saying is directed right at the reader.

BREAK UP YOUR SALES LETTER FOR SIMPLE READING

People get really overwhelmed looking at a
cluttered page of copy that seems to run on
forever.

Put them at ease. Let them take in your sales
letter in small gulps by breaking it up into easy
to chew bites.

Keep your paragraphs short and tightly focused.
Throw a few one-sentence paragraphs into the mix
to create a clean, orderly, reader friendly page.

The best sales letter can be understood with no
thought needed by the reader. They shouldnt have
to research your terminology or whip out a
dictionary to understand your offer.

Remember keep it simple. Your bank account and
visitors will thank you for it.

About the Author

Grady Smith is the owner of
http://www.cheap-copy.com . Stop by and get FREE
marketing articles, FREE sales letter critiques,
and FREE advice to help you make more money.
Also, check out http://www.mountainhighpub.com for
FREE e-books to build your business FAST!

 

Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ...
An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works.
www.writing.com
 
Welcome to Writing-World.com!
Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen.
www.writing-world.com
 
Guide to Grammar and Writing
The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ...
grammar.ccc.commnet.edu
 
Purdue University's Online Writing Lab - The OWL Family of Sites
Writing lab and resources. Email newsletter available.
owl.english.purdue.edu
 
OWL at Purdue University: General Writing Concerns Handouts
This page contains important links to the writing: planning/writing/revising aspects of the OWL website.
owl.english.purdue.edu
 
Writing - Wikipedia, the free encyclopedia
The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ...
en.wikipedia.org
 
Writing.org - Advice for Freelance Writers
Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor.
www.writing.org
 
Writing HTML
More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ...
www.mcli.dist.maricopa.edu
 
National Novel Writing Month - National Novel Writing Month
NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world.
www.nanowrimo.org
 
Poynter Online
Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ...
www.poynter.org
 
Pages tagged with "writing" on del.icio.us
This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ...
del.icio.us
 
BBC Get Writing
The BBC's online resource for writing drama and comedy for television, radio and film.
www.bbc.co.uk
 
TOC About Writing
Menu of articles on writing written by professional SF/F writers.
www.sfwa.org
 
11 Rules of Writing -- a concise guide to important grammar ...
A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar.
www.junketstudies.com
 
NAEP Writing Subject Area
NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states.
nces.ed.gov
 
Writing: See what people are saying right now on Technorati
See all blog posts tagged with writing on Technorati.
www.technorati.com
 
IPL Teenspace: A+ Research & Writing
Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources.
www.ipl.org
 
Dictionary.com: Writing Resources
Free online English dictionary and reference guide. List of sites writers can use.
dictionary.reference.com
 
WritingFix: Home of Interactive Writing Prompts and 6 Trait ...
Daily and interactive writing prompts.
www.writingfix.com
 
Advice on Academic Writing
Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation.
www.utoronto.ca
 
 

 

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