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Copywriting Is Not One-Size-Fits-All
by Karon Thackston 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldnt believe he really felt that way. Karon, I want you to write the sales letter for...
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The Story of the Hypnotic Writing Monkey
The world's first Hypnotic Writer Author of "Hypnotic
Writing" and "Advanced Hypnotic Writing"
A monkey could use "The Hypnotic Writer's Swipe
File," a brand new e-book by Larry Dotson and myself,
to write a riveting sales letter, ad, or e-mail message.
The only condition is the monkey needs to be able to
read.
I'll prove it to you.
Right now I have no idea how to write this article. So,
in this case, I'm the monkey.
Now follow my path....
I grab this new e-book and flip through it---which
is what I'm doing right now---and I spot a phrase...
"You don't realize it, but in the next few minutes
you're going to learn..."
I add to that phrase something my monkey mind
gives me, "...how to get people to do your bidding by
using this amazing collection of hypnotic materials."
I now have this: "You don't realize it, but in the next
few minutes you're going to learn how to get people to
do your bidding by using this amazing collection of
hypnotic materials."
There, I just wrote a good line. Any monkey could
do it, as long as said monkey can type.
If you're like me, you'll probably want another example.
Stop! Did you notice that "If you're like me..." is
a hypnotic line? It is. It's in this book. My monkey mind
found it and used it.
And "Stop!" is from this book, too. I saw it and tossed
it into the above paragraph. Made you look, didn't it?
Here's a fact for you: Any man, woman, child or
monkey can flip through the pages of this new ebook
and find words, phrases, and complete sentences to
help them lead and control the minds of their readers.
Hey! Did you catch what I did? The phrase "Here's
a fact for you..." is also from this collection. It's a way
to assume logic without having any. It works. And
did you notice that "Hey!" grabbed your mind? It, too,
is from this collection. It's a powerful yet simple tool
for practically yelling out your reader's name in a
crowded room. It GRABS attention.
Are you beginning to see how you can use this material?
Think about making use of this collection of hypnotic
material and you'll begin to feel real power.
And did you notice that "Think about making use of..."
is yet another golden nugget from this incredible ebook?
Yes, a monkey with typing and reading skills just
might be able to write a good letter with this amazing
collection of tried and true hypnotic words and phrases.
But more importantly, since YOU are smarter than any
monkey, by the time you finish reading this material
you will be able to take these words and phrases and
weave them into hypnotic letters and ads that get people
to act on
your commands and suggestions.
Stop! Note "by the time you finish reading..." is ALSO
from this priceless new bag of tricks!
Can you see why I'm so excited?
As you get and then study every word of this book
you will become amazed at how easy it will be for you
to start writing your own hypnotic material.
(I can't resist. "As you study every word of this book
you will become..." is also swiped from this collection.
This is becoming way too easy.)
But let me confess something:
(Yes. "Let me confess..." is a hypnotic phrase.)
When Larry Dotson, the primary author of this new
ebook, wrote to me and said he compiled this material,
I was angry. ("I was angry..." is from this collection,
too.)
*I* wanted to be the author of these gems. I even
offered to help add more gems to the package if
Larry would let me be co-author. He agreed, but I
could barely think of anything to add! Larry already
did most of the work---and did it very well! The
further you read into his collection, the more you
will realize why professional copywriters always have
"swipe files." They use them for inspiration. In this
case, Larry has done ALL the leg work for you.
("The further you read into this..." is from his swipe
file.)
Remember when you were in high school, and you
cheated to get a passing grade? Admit it. You did, at
least once. Well, this collection is your cheat-cheat.
("Remember when you were in high school..." is
swiped from this book, too. Do you see how easy it
is to write with this collection at hand? It's so easy I
feel silly accepting money for writing material like this
for clients. But not THAT silly.)
Have you noticed yet that I began with no idea of
how to write this article and now, with the help of
Larry's collection, have written a very interesting and
maybe even hypnotic piece?
("Have you noticed yet that..." is from this fantastic
swipe file, too.)
So here you are. You're holding dynamite. Do you
light it and throw it in a field to watch the dirt blow up,
or do you light it and throw it where you know lay
hidden gold?
FACT: The choice is yours.
See a hypnotic sales letter for the "Hypnotic Writer's
Swipe File" ebook at:
http://www.HypnoticWritingSwipeFile.com
("FACT" is swiped, too.)
Go forth and profit.
About the Author
Joe Vitale is recognized by many to be one of the greatest
living copywriters. His latest project, the Hypnotic Writer's
Swipe File is a collection of over 1,550 copywriting gems that
took him years to compile. Click
here to learn more.
http://www.roibot.com/tk_hwsf.cgi?hwsfartnl
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